Presentation is loading. Please wait.

Presentation is loading. Please wait.

Scaling Obama: Lessons from 2008 Colin Delany, Judith Freeman, Scott Goldstein, Julia Rosen.

Similar presentations


Presentation on theme: "Scaling Obama: Lessons from 2008 Colin Delany, Judith Freeman, Scott Goldstein, Julia Rosen."— Presentation transcript:

1 Scaling Obama: Lessons from 2008 Colin Delany, Judith Freeman, Scott Goldstein, Julia Rosen

2 What, How and Why to run an Engagement Campaign

3 Campaigns Before Radio

4 Campaigns Before TV

5 Campaigns Before the Internet

6 Campaigns Now

7 A Changing Context and its Consequences Increasing Media Fragmentation Rising Internet Use Increased Trust of Word of Mouth Decreased Effectiveness of Ads Neighbors and Family Are Trusted Messengers People Expect 2-way Communication

8 What does this mean for how you communicate on smaller races and campaigns? Unique – based on personal story Aspirational – hope Authentic – online and off-line Succinct - Feedback loop-heavy – listen to people

9 Campaign Tools for Engagement My.BarackObama.com (shout out Amy H!) programs – Mobilization (and Money and Message) Video – none in 2004, race speech video over 2 M views

10 What does this mean for Field and Online Organizing? OR

11 What is an Engagement Campaign?


Download ppt "Scaling Obama: Lessons from 2008 Colin Delany, Judith Freeman, Scott Goldstein, Julia Rosen."

Similar presentations


Ads by Google