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Agribusiness in Tuscany Facts and figures. Why Invest in agribusiness in Tuscany3 Overview of Tuscany’s economy4 Agribusiness in Italy5 Agribusiness in.

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Presentation on theme: "Agribusiness in Tuscany Facts and figures. Why Invest in agribusiness in Tuscany3 Overview of Tuscany’s economy4 Agribusiness in Italy5 Agribusiness in."— Presentation transcript:

1 Agribusiness in Tuscany Facts and figures

2 Why Invest in agribusiness in Tuscany3 Overview of Tuscany’s economy4 Agribusiness in Italy5 Agribusiness in Tuscany6-8 Traditional and excellence products9-12 Wine14-16 Olive oil17-18 Plant nursery and flowers19 Rural tourism20-21 Human capital and research22 Infrastructures23 Regional policy24 Key Contacts25 INDEX 2

3 Great tradition and high quality productions Tuscany is among the regional leaders in agribusiness in Italy The entire supply chain is present within region International leader in some excellence products Diversification of production Integration with tourism and cultural heritage Tuscany is leader in farm tourism in Italy and Europe Human capital and infrastructure Dense network of educational and research centers Excellent logistic localization and infrastructure assets Great tradition and high quality productions Tuscany is among the regional leaders in agribusiness in Italy The entire supply chain is present within region International leader in some excellence products Diversification of production Integration with tourism and cultural heritage Tuscany is leader in farm tourism in Italy and Europe Human capital and infrastructure Dense network of educational and research centers Excellent logistic localization and infrastructure assets 3 WHY INVEST IN AGRIBUSINESS IN TUSCANY

4 Population: 3.65 mln Regional GDP: €106 bln (6.7% of Country GDP) GDP per capita: €28,300 Export on GDP: 25% regional value Export Δ 11/12: +14% Main Exports : Machinery, Chemicals, Pharma Top 10 Southern European Regions Overall for FDI (FDI Magazine 2010)  Tuscany ranked 6 th in Italy for attractiveness of multinational companies in 2011  Its share of FDI has continuously grown since 2005  Today the Region employees over 32,000 workers in multinational companies  In 2013, according to a regional database on multinationals, overall multinational companies accounted for 501 companies (421 foreign and 80 Italian) Overview of Tuscany’s Economy Source: IRPET on ISTAT data 2012; 1991=100; real value Source: Reprint Database and Politecnico University of Milan (2012) All data source: ISTAT 2013 (data refers to 2011) Foreign multinational companies in Tuscany (number), RankRegionCountry 1CataloniaSpain 2 Comunidad de Madrid Spain 3 Lisbon Region Portugal 4 Andalucia Spain 5 Lombardy Italy RankRegionCountry 6 Comunidad Valenciana Spain 7 PiedmontItaly 8 LazioItaly 9 TuscanyItaly 10 AragonSpain 4

5 Italian exports Increasing average unit values of exports: towards quality Agricultural products Food and beverage Italian share of agricultural goods World export: 1.7% Italian share of food products on World export: 3,8% Agribusiness sector in Italy: facts and figures

6 Labor units in agribusiness in Tuscany Agricolture 72% Fishery 1% Food industry 27% Labor Units Agribusiness in Tuscany Euro (millions)% % over Italy % over Tuscan Value added Agricolture Fishery Food industry Total Value added of agribusiness Agribusiness sector contributes to the 3% of Regional Gross Domestic Product, producing a total added value of around 3.15 Euro billions. Around labor units are employed in agribusiness Tuscany accounts for 6% of Italian exports in agribusiness. Exports increased by 30% in period Europe is the main market, with 60% of exports. However, USA are the biggest importer from Tuscany (23%), followed by Germany (17%), France (9%), UK (8%)

7 Variety of production Production of Tuscan agriculture Euro mil% over Italy herbaceous plants Pastures Woody plants Livestock Services TOTAL Tuscan agriculture is characterized by specialization in production from woody plants, which is linked with grapes, olive, wood and plant nursery activities The more relevant productions in terms of added value in agriculture are wine (45% of Tuscan value added), wheat (16%), oil (11%), potatoes (7%), grapes (6%)

8 Changes in Tuscan agriculture Increasing role of secondary activities on agricultural turnover. Those include mainly: - Farm tourism - Direct food production Share of secondary activities on agricultural turnover 1. Towards diversification 2. Towards quality Tuscany Increasing production in high quality products, as shown by increasing export prices Average export prices, agriculture (blue) and food industry (red)

9 Tradition & excellence Tuscany hosts: 463 traditional food varieties (Italian Census of traditional food products, Ministery of Agricolture, 2013) 22 EU quality branded products (10% of Italian branded products): firms 40 varieties of wines with warranty assurance labels awarded protected geographical indication (PGI) Protected Designation of Origin (PDO) 38 DOC wine typologies 17 DOCG wine typologies 5 IGT wine typologies

10 Excellences in Tuscan agribusiness: EU quality brands It designs products which are traditionally and prepared, processed and produced in a specific territory and thus acquire unique properties 12 products awarded PDO status in Tuscany Protected designation of origin (PDO)

11 Excellences in Tuscan agribusiness: quality brands Protected geographical indication (PGI) PGI status can be awarded to products that are traditionally prepared, processed or produced in a territory 10 Tuscan products awarded PGI status

12 Excellences in Tuscan agribusiness Organic faming is developing across the region: Around 2400 firms are involved in organic farming (3.4% of total firms): firms produce organic olive oil firms produce organic wine Cultivated surfaces doubled between 2000 and 2010 Organic farming Renewable energy 2165 farm business firms product renewable energy. Tuscany is the 2 nd region after Trentino-Alto Adige in terms of firms producing renewable energy firms produce solar energy 173 firms produce biomass 39 firms produce wind energy 350 firms produce other forms of energy (hydro, geothermal,…) 39 firms produce biofuel

13 Excellent sectors in Tuscan agribusiness Major R&D centers and Universities in Tuscany Per ogni affermazi one diamo cifre di evidenza (+ 1 slide)d 2323 Olive oil Wine Plant nursery Farm tourism

14 Tuscany is the 7 th Italian region in terms of wine production, but the 3 rd considering the value of production, and the 10 th European region (Eurostat, 2012) firms producing wine High quality productions (DOC, DOCG, IGT labels) represent 82% of total wine production Excellences in Tuscan agriculture: wine Italy is one of the World leaders in wine sector, both considering production and consumption: - the second world producer and exporter (after France) - the third world market (after France and USA)

15 Wine exports Wine exports have grown by 31% in period Main importes from Tuscany are USA (29%), Germany (18%), Switzerland (7%), Canada (7%), UK (6%), Japan (4%) Source: Istat (2014) Main importers

16 Controlled designation of origin guaranteed (Denominazione di Origine Controllata e Garantita, DOCG) Typical Geographic Indication (Indicazione Geografica Tipica, IGT) Controlled designation of origin (Denominazione di Origine Controllata, DOC) 60 varieties of Tuscan wines awarded quality assurance labels 16 QUALITY BRANDING IN TUSCAN WINES; 17 typologies of Tuscan wine awarded DOCG brand: Brunello di Montalcino Carmignano Chianti Classico Chianti Colli Aretini Chianti Colli Senesi Chianti Colli Fiorentini Chianti Colline Pisane Chianti Montalbano Chianti Montespertoli Chianti Rufina Chianti Superiore Montecucco Morellino di Scansano Suvereto Val di Cornia Vernaccia di San Gimignano Vino Nobile di Montepulciano 38 typologies of Tuscan wine awarded DOC brand Ansonica Costa dell'Argentario, Barco Reale di Carmignano, Bianco della Valdinievole, Bianco dell'Empolese, Bianco di Pitigliano, Bianco Pisano di San Torpè, Bianco Vergine della Valdichiana Bolgheri e Bolgheri Sassicaia, Candia dei Colli Apuani, Capalbio, Chianti,Colli dell'Etruria Centrale, Colli di Luni, Colline Lucchesi, Cortona, Elba, Montecarlo, Montecucco, Monteregio di Massa Marittima, Montescudaio, Terratico di Bibbona, Moscadello di Montalcino Orcia, Parrina, Pomino, Rosso di Montalcino, Rosso di Montepulciano, San Gimignano, Sant'Antimo, Sovana, Tazio, Valdorcia, Terratico di Bibbona, Val d'Arbia, Val di Cornia Vin Santo del Chianti Vin Santo del Chianti Classico Vin Santo di Montepulciano 5 typologies of Tuscan wine awarded IGT brand: Alta Valle della Greve Colli della Toscana Centrale Maremma Toscana Toscano o Toscana Val di Magra

17 agricultural firms are operating in Tuscany hectares cultivated, 15 million plants tons annually produced 3.7% are organic farming 5 typical production brands High quality allows for higher price than competitors High integration between agriculture and oil production Excellences in Tuscan agriculture and food industry: olive oil In the period the value of exports increased by 40% Source: Istat (2014)

18 The brand Olio Toscano IGP (Protected Geographical Indication) Is a guarantee brand indicating that the oil responds to several requirements across the entire supply-chain. Quality is guaranteed by the Consortium for the protection of Tuscan extra virgin olive oil, which established the Disciplinary rules of Production, in order to protect the quality and the traceability of the oil. Main rules are: - Oil should be extracted exclusively and entirely from olive groves grown in Tuscany. All plants are registered. - Crushing operations should be done exclusively within Tuscany and mills should communicate operations to the inspection bodies. -Oil should pass several inspections and chemical and sensorial tests determined by the product regulation. -Bottling and packaging should be made within Tuscany. Traceability: Each bottle of Tuscan Extra Virgin IGP is labeled around the neck of the bottle with the alphanumeric code. This allows to track the supply chain. By entering the code on the website of the Consortium, one can have information on who cultivated the olives, who pressed them and who bottled them. Excellence in oil: Extra virgin olive oil Toscano IGP

19 Excellences in Tuscan agribusiness: plant nursery and flower industry Tuscany is the main Italian region in plant nursery and flower production (15% of national production) Plant nursery accounts for around 30% of agricultural production in Tuscany, with around 5500 labor units. Strong performance on foreign markets: Tuscany is the Italian leader region in exports of plants and flowers (44% of national exports) Source: Istat (2014)

20 Rural tourism has gained widespread diffusion in Tuscany, counting around 4200 firms and places available in structures. Nowadays Tuscany is the Italian leader in rural tourism, both in terms of supply of structures and tourist arrivals and overnight stays. Excellences in Tuscan Agriculture: rural tourism Tuscany hosts 20% of Italian farm tourism structures and 30% of nights spent by tourists in Italian structures Farm tourism hosts over 7% of total tourist presences in Tuscany (more than three millions nights in Tuscany). 65% of guest are non Italian

21 Excellences in Tuscan Agriculture: rural tourism (2) Wine, oil and flavors of Tuscany Trails Is a network of 22 tracks within Tuscan territories characterized by high specialization in wine, oil, and other typical products. They represent an effective way of promoting territories and their high quality products, by means of dedicated web sites, smartphone and computer apps and specific initiatives within territories

22 Universities & Research Universities University of Pisa Scuola Superiore Sant’Anna of Pisa University of Florence University of Siena Research centres Ibimet-CNR (Florence) CRA (Council of Research and experiment in Agriculture, plant nursery branch) INEA (National Institute of Agricultural Economics) High Schools and professional training 30 schools offer 74 technical and professional courses on agribusiness studies, with 6000 students enrolled Innovation poles Poles on agribusiness industry (Grosseto) and on plant nursery (Pescia) will be launched soon to acces s and distri bute for major Europ ean Mark ets Major R&D centers and Universities in Tuscany Per ogni affermazione diamo cifre di evidenza (+ 1 slide)d MILANO ROMA U U U U U GENOVA - FRANCE A1 Highway Milan/Florence/Rome/Naples A12 Highway to Genoa and France Florence International Airport Pisa International Airport 23 I U S Tuscany offers a wide network of institutions offering education and/or research applied to agribusiness I S I S S S S S S S S S S S S Livorno harbor Carrara harbor Piombino harbor Human capital and research in agribusiness S S S S S S S S S S S U U

23 Highways A1 the main Italian highway, linking North and South A11 linking Florence with Pisa-Viareggio A12 linking to Genova, Turin and France Main markets and logistic centers Interporto Toscano Amerigo Vespucci, Livorno Interporto della Toscana Centrale, Prato Mercato dei Fiori di Pescia Harbors Livorno, Carrara, Piombino Airports Pisa International Airport Florence International Airport Bologna Int. Airport is 100 km from Central Tuscany Rome Fiumicino Airport is 300 km from Central Tuscany and 170 km from Southern Tuscany Milan Malpensa Airport is 350 km from Central Tuscany to acces s and distri bute for major Europ ean Mark ets Major R&D centers and Universities in Tuscany Per ogni affermazione diamo cifre di evidenza (+ 1 slide)d MILANO ROMA GENOVA - FRANCE A1 Highway Milan/Florence/Rome/Naples A12 Highway to Genoa and France Florence International Airport Pisa International Airport 23 Tuscany is strategically located in Central Italy Livorno harbor Carrara harbor Piombino harbor Transport infrastructures

24 Main guidelines for policies carried out by Regional Administration are the following: -Promotion of branding, especially regarding high quality products -Promotion of investment, especially those regarding training, innovation and research -Promotion of private and public research -Promotion of multifunctional firms and integration between farming and tourism -Promotion of low environmental impact productions Regional policy

25 25 The Promoter Under the President of Regione Toscana, the government of the Region, an investment promotion program was undertaken to facilitate investments from foreign companies in the field of Cultural Heritage Along with Toscana Promozione, we support foreign companies willing to locate in Tuscany Our service is free of charge and strictly confidential Our experts can help you do business in Tuscany by:  Providing investment opportunities  Scouting and groundwork for potential investors  Establishing leads  Assisting investors: assessment, contacts, negotiation and after-care services Services for investors  We provide information services for investors wishing to locate their business in our region on issues ranging from incentives and market information to location opportunities  The service is free of charge and confidential  Take advantage of our network. It is at your disposal to give you detailed information, including:  Availability of location opportunities  Macro - economic and sector data  Start-up information  Bureaucratic procedures  European, national and regional incentives and grants

26 26 Contact Details: INVEST IN TUSCANY Region of Tuscany Directorate General for Presidency Regional policies for attracting inward investments Piazza Duomo, Florence, Italy Tel: / 5033 / 4896 Fax:


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