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Presentation on theme: "PRINCIPLES of DESIGN."— Presentation transcript:


2 PRINCIPLES of DESIGN Certain qualities inherent in the choice and arrangement of elements of art in the production of a work of art. Artists “design" their works to varying degrees by controlling and ordering the elements of art. Considering the principles is especially useful in analyzing ways in which a work is pleasing in formal ways. How any work exhibits applications of these principles can further or modify other characteristics of a work as well. Some principles overlap or oppose others, and some are viewed as more important, more ideal, more relevant or irrelevant (or even undesirable) than others.

7 The PRINCIPLES of DESIGN 1) BALANCE 2) MOVEMENT 3) RHYTHM 4) CONTRAST 5) EMPHASIS 6) PATTERN 7) UNITY Proportion Variety (often contrasted with unity) Harmony* (compare to unity, tension and variety) Tension* (compare to unity, harmony and variety)

4 PRINCIPLES of DESIGN BALANCE (the several kinds: symmetry, asymmetry and radial) Balance refers to the way the elements of art are arranged to create a feeling of stability in a work; a pleasing or harmonious arrangement or proportion of parts or areas in a design or composition. Balance can be symmetrical, or formal; or it can be asymmetrical, or informal. It can also be radial. Balance comes to us from those devices having two pans or plates, and a pivoting suspension from a central axis that permits comparison of the weights of things on the two pans. When the weights on the two sides are equal, the pans are level — balanced.

5 PRINCIPLES of DESIGN BALANCE Symmetric balance occurs when the two sides are identical — they reflect each other. Asymmetric balance is different: the Latin prefix a- means not, so asymmetry lacks balance. Radial balance is the kind found in another device: a gyroscope — essentially a spinning wheel. Young Woman with a Water Jug by Johannes Vermeer (Dutch , ), oil on canvas; 18 x 16 inches (45.7 x 40.6 cm), Metropolitan Museum of Art, NY. This painting is renowned for the elegant asymmetrical balance of its composition.

6 PRINCIPLES of DESIGN History of Human Spirit Chua Mia Tee, 1983
Oil on Canvas Lucas Chuck Close,1986–87 Oil and Pencil on canvas, 254 x cm

7 PRINCIPLES of DESIGN MOVEMENT The act or process of moving, especially a change of place or position, an effort. This can either be actual motion or it can be implied — the arrangement of the parts of an image to create a sense of motion by using lines, shapes, forms, and textures that cause the eye to move over the work. Movement can be a way of combining elements of art to produce the look of action. In a painting or photograph, for instance, movement refers to a representation or suggestion of motion. In sculpture too, movement can refer to implied motion. On the other hand, mobiles and kinetic sculptures are capable of actual motion as well. Nude descending the Stairs by Marcel Duchamp

8 Bicycle Wheel by Marcel Duchamp
Cathedral by Jackson Pollock

9 Rhythm (often paired with pattern)
A visual tempo or beat. Rhythm refers to a regular repetition of elements of art to produce the look and feel of movement. It is often achieved through the careful placement of repeated components which invite the viewer's eye to jump rapidly or glide smoothly from one to the next. In any artwork, it is possible to distinguish between rhythm of color, line, and form. In the continuity of the three comes the whole rhythm of that work. Each artist, every period, every culture produces a characteristic sort of rhythm. Recognizing a work's rhythmical peculiarities often aids in identify the culture or time in which it was produced, if not the individual artist who produced it. Rhythm's importance can be demonstrated by noting how many important rhythmic cycles we observe in nature — consider the alternating tension and relaxation in the heart's beating or in the ocean's waves, the revolutions of the earth around the sun, the comings and goings of generations. Each of us has personal rhythms to our days, weeks, and years. Life, indeed, would be chaotic without rhythm. Participating in the tempo of this flow gives us excitement and calm, yearning and contentment, yin and yang. It is natural that we would employ rhythms to organize and unify our works, much as they do the rest of our experience.

10 Rhythm AB-AB-AB-AB-AB-AB- There are several types of visual rhythm.
These include: regular rhythms alternating rhythms progressive rhythms progression occurs when there is a gradual increase or decrease in the size, number, color, or some other quality of the elements repeated. some examples: ABA-CDC-ABA-EFE-ABA-CDC-ABA-EFE- ABC-ABC-ABC-DEF-DEF-DEF-ABC-ABC-ABC-DEF-DEF-DEF- ABCD-DCCBBA-ABCD-DCCBBA AB-AABB-AAABBB-AAAABBBB AB-AB-AB-AB-AB-AB AB-AB-AB-AB-AB-AB- ABC-ABD-ABE-ABF-ABG-ABH-ABI

11 Urban Class by Dede Eri Supria
Golconda by Rene Magritte

12 Broadway Boogie Woogie by Piet Mondrian
Dance by Henri Matisse , Oil on canvas; 260 x 391 cm Dance was commissioned by S.I.Shchukin to decorate the staircase in his Moscow mansion. Matisse took the motif of the round dance, used as a symbol back as far as French Renaissance, to represent the rhythm and expression of the 20th century. The spaciousness and expressive lines emphasize the dynamics of the figures. Simplified and schematic forms intensify the brightness and resonance of the three colors — red, blue and green. See music. Dance, Matisse once said, meant "life and rhythm." Broadway Boogie Woogie by Piet Mondrian Oil on canvas, 50 x 50" (127 x 127 cm)

13 Contrast A large difference between two things; for example, hot and cold, green and red, light and shadow. Closely related to emphasis, another principle of design, this term refers to a way of juxtaposing elements of art to stress the differences between them. Thus, a painting might have bright color which contrast with dark colors, or angular shapes which contrast with curvaceous shapes. Used in this way, contrast can excite, emphasize and direct attention to points of interest. When paired with compare, as in "compare and contrast," "compare" emphasizes similarities while "contrast" emphasizes differences.

14 Vision after the Sermon
Paul Gauguin Oil on canvas Church at Auvers by Vincent Van Gogh Oil on canvas Chua Mia Tee National Language Class Oil on canvas

15 Close up of Lucian Freud’s Self Portrait
Close up of Chuck Close’s Self Portrait

16 Odalisque in Red Trousers, c.1924-1925 Henri Matisse Oil on canvas
Child on Edge Lucia Hartini Oil on Canvas Odalisque in Red Trousers, c  Henri Matisse Oil on canvas

17 Emphasis (largely synonymous with dominance) Any forcefulness that gives importance or dominance (weight) to some feature or features of an artwork; something singled out, stressed, or drawn attention to by means of contrast, anomaly, or counterpoint for aesthetic impact. Often, emphasized elements are used to direct and focus attention on the most important parts of a composition — its focal point. A design lacking emphasis may result in monotony.

18 The Third of May, 1808 by Francisco De Goya
Oil on Canvas, 266 X 345 cm Ong Teng Cheong by Lai Kui Fang Oil on Canvas

19 Pattern (often paired with rhythm)
The repetition of any thing — shapes, lines, or colors. Pattern can also appear as motifs on objects that are painted or presented. Patterns can be regular or irregular

20 UNITY (largely synonymous with coherence and homogeneity) The quality of wholeness or oneness that is achieved through the effective use of the elements and principles of design. A totality that combines all of its parts into one complete, cohesive whole. Often it is realized through a deliberate or intuitive balancing of harmony and variety. However, this balance does not have to be of equal proportions. Harmony might outweigh variety, or variety might outweigh harmony. Harmony aids efforts to blend picture parts together to form a whole. Variety adds visual interest to this unified whole. A composition is unified when the relationships between its parts interact to create a sense that no portion of the composition may be changed without altering the aesthetic integrity and meaning of the artwork. When unity is achieved with insufficient harmony and variety, the result is monotony.

21 Composition by Wassily Kandinsky
Oil on Canvas


23 7 Elements of Art/ Design
FORMAL ANALYSIS OF ARTWORKS 7 Principles of Art/ Design 7 Elements of Art/ Design 1) Balance 2) Movement 3) Rhythm 4) Contrast 5) Emphasis 6) Pattern 7) Unity 1) Line 2) Shape 3) Form 4) Colour 5) Value 6) Texture 7) Space (Eg. of Question: Analyze the formal qualities presented in this painting.)

24 7 Elements of Art/ Design
FORMAL ANALYSIS OF ARTWORKS 7 Principles of Art/ Design 7 Elements of Art/ Design 1) Balance 2) Movement 3) Rhythm 4) Contrast 5) Emphasis 6) Pattern 7) Unity 1) Line 2) Shape 3) Form 4) Colour 5) Value 6) Texture 7) Space Rhythm of Dance by Ho Ho Ying (Eg. of Question: Analyze the formal qualities presented in this painting.)

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