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INTERIM VP OF MARKETING Britain Street Consulting, Inc. (513) 827-0945

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Presentation on theme: "INTERIM VP OF MARKETING Britain Street Consulting, Inc. (513) 827-0945"— Presentation transcript:

1 INTERIM VP OF MARKETING Britain Street Consulting, Inc. bob@bobsmithwriter.com (513) 827-0945 http://bobsmithwriter.com

2 OUR MISSION: CATAPULT YOUR SALES

3 WHAT IS BRITAIN STREET? WHO IS BOB SMITH, FOUNDER AND PRINCIPAL OF BRITAIN STREET CONSULTING? I was born at home, 1503 Britain Street, Wichita Falls, Texas I was born at home, 1503 Britain Street, Wichita Falls, Texas During World War II, on my paper route, I developed a strong work ethic and belief in the importance of customer service During World War II, on my paper route, I developed a strong work ethic and belief in the importance of customer service Even in 1943, I loved that uniform and wanted to go fight the Nazis Even in 1943, I loved that uniform and wanted to go fight the Nazis Britain Street was a great, all-American place to grow up; I am proud of my roots Britain Street was a great, all-American place to grow up; I am proud of my roots I am still proud of my Navy service I am still proud of my Navy service

4 INTERIM VP OF MARKETING: WHO IS THIS PROGRAM DESIGNED FOR? Start ups New product launch Executive turnover Low sales projections No marketing leader yet

5 THE BRITAIN STREET CONSULTING OBJECTIVE OBJECTIVEBENEFIT More Closed SalesIncreased Revenue and Earnings Improve CEO and CMO’s ImageImpress Board and Shareholders Blend Traditional and Social Media MarketingBroaden Customer Base Build a Funnel of ProspectsEnsure Earnings and Revenue Growth

6 WHAT’S IN IT FOR YOU Start getting sales immediately Start getting sales immediately Fill the void while you look for permanent staff Fill the void while you look for permanent staff Integrate marketing plan with business plan Integrate marketing plan with business plan Maximize cash flow Maximize cash flow Contribute and increase profitability Contribute and increase profitability Validate business plan Validate business plan

7 GUARANTEED RESULTS 100% Satisfaction Share the RISK Monthly Gateway Monthly Milestones Bottom line: If you are not satisfied for any reason, we will fix the problem OR reduce the price to a minimum of 25% of total.

8 WHY PICK BRITAIN STREET CONSULTING? Britain Street Consulting Share the Risk with Britain Street’s Guarantee Bob Smith (40 + years sales and marketing experience) Up-to-date on current technology The Britain Street SME Team High priced consulting with low price charges 2015 Marketing Planning expertise

9 BRITAIN STREET “SME” I will lead the planning and execution of your Interim VP of Marketing program When my skills need help, I go to a team of Subject Matter Experts who are amongst the best in the world in their particular specialty When my skills need help, I go to a team of Subject Matter Experts who are amongst the best in the world in their particular specialty The SME team works with me as sub-contractors and I remain responsible for delivery of final documents The SME team works with me as sub-contractors and I remain responsible for delivery of final documents The best Subject Matter Experts we can find anywhere in the world! Subject Matter Experts

10 EXECUTE THE “SOW” Expected to last for one to three months SOW describes activities and deliverables. SOW can be customized to meet customer requirements Services performed remotely using internet and telephone Travel expenses will be added at actual cost if required Statements Of Work

11 WHAT’S SO VALUABLE ABOUT PLANNING? YOU WOULDN’T BUILD AN F-35 WITHOUT A PLAN Roadmap of Future Defines Targets Defines Marketing Strategy Lays out Resources Schedule Budget Risks Vendors

12 MARKETING PLAN Create Milestones and List of Activities Create Milestones and List of Activities Review Plan with stakeholders (signoff required) Review Plan with stakeholders (signoff required) Identify and assign customer resources Identify and assign customer resources Social Media Marketing Social Media Marketing LinkedIn LinkedIn Facebook Facebook Twitter Twitter Google Ad and Analysis Google Ad and Analysis Email Marketing Campaign Email Marketing Campaign

13 ASSUMPTIONS AND RESPONSIBILITIES CustomerInterim VP of Marketing Business Plan and Budget **Conduct Discovery CEO and other Customer ResourcesPLAN Submission Approval within 5 daysWebsite and Blog site Web Hosting and Outside ChargesSocial Media Marketing **Britain Street Consulting can help at additional cost if required

14 DISCOVERY PROCESS Review requirements on phone, Skype or on-site Review requirements on phone, Skype or on-site Interview stakeholders Interview stakeholders 2-4 hours 2-4 hours Document goals, constraints, assumptions Document goals, constraints, assumptions Resource requirements and deliverables Resource requirements and deliverables

15 DELIVERABLES Marketing Plan: 1 year Marketing Plan: 1 year Website: 5 pages for design and setup Website: 5 pages for design and setup Blog site: 5 pages for design and setup Blog site: 5 pages for design and setup First posted blog (300-500 Words) First posted blog (300-500 Words) Email subscription list: First draft Email subscription list: First draft First monthly newsletter Two “Free” Bonus Reports to attract customers (4-5 pages each) Sample email marketing letters (5 Total) 100-300 words each CEO speech script (15 minute speech) First press release (PR charges not included) Weekly status reports Final project report (2-4 pages)

16 Finalize and document lessons learned Finalize and document lessons learned Prepare and deliver project summary to CEO Prepare and deliver project summary to CEO Get CEO signoff of project completion Get CEO signoff of project completion Schedule Estimated times Estimated times Goal for completion: 1-3 months from start date Goal for completion: 1-3 months from start date Wrap Up

17 PRICE AND TERMS Satisfaction GUARANTEED or compensation reduced. Satisfaction GUARANTEED or compensation reduced. Two week review of your satisfaction. Two week review of your satisfaction. Fixed Price based on SOW$16,000 Change Order (on Time and Materials) calculated at:$195/hour Change Order (on Time and Materials) calculated at:$195/hour or as negotiated for specific change or as negotiated for specific change

18 SUMMARY Program designed for a quick start to marketing campaign for startup, new project program, or low-sales corrective action. Program designed for a quick start to marketing campaign for startup, new project program, or low-sales corrective action. Britain Street will provide executive level consultant to perform specific activities for approximately one to three months elapsed time. Britain Street will provide executive level consultant to perform specific activities for approximately one to three months elapsed time. Fixed price Fixed price $16,000 net price based on sample SOW. Can be customized up or down to meet budget or other requirements. $16,000 net price based on sample SOW. Can be customized up or down to meet budget or other requirements. Changes in scope must be approved by customer and will be priced at $195 per hour or as negotiated during the change process. Changes in scope must be approved by customer and will be priced at $195 per hour or as negotiated during the change process.

19 ORDER PROCESS Review and Approve SOW Provide Purchase Order and 50% of Net Price at Time of PO. Balance Payable at End of Project when Approved by Customer Britain Street Consulting Partner will Approve the PO and any Revisions to SOW and Schedule Kickoff Meeting.

20 CONTACT INFORMATION Bob Smith, PMP Britain Street Consulting, Inc. Cincinnati/Dayton, OH 45152 Phone: (513) 827-0945 bob@bobsmithwriter.com


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