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Marcus Jahnke SUSTAINABLE INNOVATION THROUGH DESIGN THINKING Design PhD Conference 2009 ImaginationLancaster Lancaster University Marcus Jahnke.

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Presentation on theme: "Marcus Jahnke SUSTAINABLE INNOVATION THROUGH DESIGN THINKING Design PhD Conference 2009 ImaginationLancaster Lancaster University Marcus Jahnke."— Presentation transcript:

1 Marcus Jahnke SUSTAINABLE INNOVATION THROUGH DESIGN THINKING Design PhD Conference 2009 ImaginationLancaster Lancaster University Marcus Jahnke

2 Personal background The project and study Reflections Discussion

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9 Volvo YCC – vad hände egentligen i projektet Kan jag ta in det som empiri???? Volvo YCC – vad hände egentligen i projektet Kan jag ta in det som empiri????

10 Points of departure Many SMEs lack an innovation process with a capacity to develop more radical ideas. Design methodology, on condition that it is supported by management, leads to ”organisational surges” that affect the innovation climate positively. There is an innovative power in the design process/design thinking that can be used as an alternative or complementary way of working.

11 HOW?

12 How can design methods and design thinking be introduced and utilized in product developing companies, with little or no prior experience with design, to enhance innovation capability?

13 The Empirical Project Macro Showers Forbo Flooring Tranemo Workwear Alfa Laval AB, Heat exchanger unit School of Business and Law School of Design and Crafts (HDK) - At Gothenburg University SVID, Swedish Foundation for Industrial Design Design Consultants VINNOVA - The Swedish Governmental Agency for Innovation Systems

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15 Method: Interviews before, during and after Observations of workshops (recordings, photos etc.) Regular seminars with companies and designers

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17 WHAT?

18 What occurs when design thinking is introduced by a designer as a model for innovation in firms with little or no previous experience of design?

19 Management research Innovation research Artistic research Me/Design practice

20 Discussion

21 T T Thank you!


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