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Not for commercial purposes : 12 October 2006 1 Web 1.0 -->Web 2.0 DoubleClick -->Google AdSense Ofoto -->Flickr Akamai -->BitTorrent mp3.com -->Napster.

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Presentation on theme: "Not for commercial purposes : 12 October 2006 1 Web 1.0 -->Web 2.0 DoubleClick -->Google AdSense Ofoto -->Flickr Akamai -->BitTorrent mp3.com -->Napster."— Presentation transcript:

1 Not for commercial purposes : 12 October 2006 1 Web 1.0 -->Web 2.0 DoubleClick -->Google AdSense Ofoto -->Flickr Akamai -->BitTorrent mp3.com -->Napster Britannica Online -->Wikipedia personal websites -->blogging Evite -->upcoming.org and EVDBdomain name speculation -->search engine optimization page views -->cost per click screen scraping -->web services Publishing -->participation content management -->wikis directories (taxonomy)-->tagging ("folksonomy") Stickiness-->syndication DoubleClick -->Google AdSense Ofoto -->Flickr Akamai -->BitTorrent mp3.com -->Napster Britannica Online -->Wikipedia personal websites -->blogging Evite -->upcoming.org and EVDBdomain name speculation -->search engine optimization page views -->cost per click screen scraping -->web services Publishing -->participation content management -->wikis directories (taxonomy)-->tagging ("folksonomy") Stickiness-->syndication Bron: Tim O'Reilly Tim O'Reilly

2 Not for commercial purposes : 12 October 2006 2

3 Content management & Web 2.0? Maarten Korz  maartenkorz@gmail.com CM Professionals, www.cmprofessionals.orgwww.cmprofessionals.org ECM Plaza  October 12, 2006  Rotterdam (NL)

4 Not for commercial purposes : 12 October 2006 4 Maarten Korz

5 Not for commercial purposes : 12 October 2006 5 Agenda Content management –Essentials Web 2.0 –Essentials Content Management vs Web 2.0

6 Content management

7 Not for commercial purposes : 12 October 2006 7 (enterprise) Content Teksten (chunks of text), nieuws Documenten, Formulieren Audio? (Muziek, Telephone conference) Video? (Film, TV,..) Tags, metadata Chatsessie teksten Mail, Forum Post Popular searches / Search relevancy ratings “attention” : gegevens van de gebruiker

8 Not for commercial purposes : 12 October 2006 8 Content management Tekst & vorm Opslag & beheer Distributie & presentatie Bron: www.allesovercontentmanagement.nl

9 Not for commercial purposes : 12 October 2006 9 Cross media & content management Kanalen \ processen Concept/creatie Realisatie Distributie Millimeter Megabyte Minuten Mond op Mond Meters Bron: CrossMedia presentatie

10 Not for commercial purposes : 12 October 2006 10 Content Management Bron: cmswatch

11 Not for commercial purposes : 12 October 2006 11 Content Management AcquisitionManagement CategorizationDeliveryComposition browser text, images, video feed Reuter, AFP, AP, RSS word processors Word, Notes enterprise systems ERP, CRM, legacy, Quark Xpress import tool importing existing sites email object management editing, revision tracking, workflow, versioning search automatic/ manual categorization creating the user experience web Internet, Intranet, Extranet medias SMS, WAP, 3G, PDA print PDF, Quark XPress email alerts, newsletters syndication web feeds (RSS) taxonomy Bron: Janus Boye

12 Not for commercial purposes : 12 October 2006 12 Content management Bron: P. Seybold Group. Inc.

13 Not for commercial purposes : 12 October 2006 13 Enterprise Content Management Bron: AIIM

14 Not for commercial purposes : 12 October 2006 14 Enterprise Content Management Bron: AIIM

15 Not for commercial purposes : 12 October 2006 15 Content management, braindump Bron: Hofmeester/Korz

16 Not for commercial purposes : 12 October 2006 16 Kortom: Content & het systeem staan centraal,

17 Not for commercial purposes : 12 October 2006 17 1. PLAN 2.DEVELOP 3.MANAGE 4.DEPLOY 5.PRESERVE 6.EVALUATE BUSINESS PROCESS

18 Waar doen we het echt voor?

19 Not for commercial purposes : 12 October 2006 19 “The reader” www.GettyImages.com

20 Not for commercial purposes : 12 October 2006 20 “The listener” www.GettyImages.com

21 Not for commercial purposes : 12 October 2006 21 “The viewer” www.GettyImages.com

22 Not for commercial purposes : 12 October 2006 22 “The reciever” www.GettyImages.com

23 Not for commercial purposes : 12 October 2006 23 “The audience” www.GettyImages.com

24 Not for commercial purposes : 12 October 2006 24 “The target audience” www.GettyImages.com

25 Not for commercial purposes : 12 October 2006 25 “De doelgroep” www.GettyImages.com

26 Not for commercial purposes : 12 October 2006 26 “The client” www.GettyImages.com

27 Not for commercial purposes : 12 October 2006 27 “The customer” www.GettyImages.com

28 Not for commercial purposes : 12 October 2006 28 “The consumer” www.GettyImages.com

29 Not for commercial purposes : 12 October 2006 29 “The partner” www.GettyImages.com

30 Not for commercial purposes : 12 October 2006 30 “The visitor” www.GettyImages.com

31 Not for commercial purposes : 12 October 2006 31 “The (info)worker” www.GettyImages.com

32 Alleen Web/IT en de verslavingszorg hebben het over…

33 Not for commercial purposes : 12 October 2006 33 “The user” www.GettyImages.com

34 Maar wij weten wel beter…

35 Not for commercial purposes : 12 October 2006 35 “The king” www.GettyImages.com

36 Not for commercial purposes : 12 October 2006 36 Web 1.0 > web 2.0 Web 1.0 was commerce Web 2.0 is people Wired, Oct, 06, 2005 (http://www.wired.com/news/technology/0,1282,69114,00.html); Ross Mayfield, CEO of SocialText Web 1.0 was about connecting computers Web 2.0 is about connecting people Reilly Radar, October 03, 2005 (http://radar.oreilly.com/archives/2005/10/web_20_compact_definition.html ) Dan Zambonini

37 Not for commercial purposes : 12 October 2006 37 Web 2.0 lagen model W E B 2.0 Techniek: Web as a platform Diensten: Social software Kern begrippen Filosofie

38 Not for commercial purposes : 12 October 2006 38 Web 2.0 lagen model Techniek: Web as a platform Diensten: Social software Kern begrippen Filosofie We Essentials Beta 2.0

39 Not for commercial purposes : 12 October 2006 39 Web 2.0 lagen model We Essentials Beta 2.0 Techniek Ajax, rich clients, XML, Microformats, P2P, RSS, Internet = platform (WebOS)Internet = platform (WebOS) Diensten Web applications, social computing Web applicationssocial computing Kernbegrippen Tagging, sharing, mixing & mash ups, decentralizationmixing & mash ups co-creation / usability, control & transparency Filosofie Wij (mensen), Long tail, FolksconomyLong tailFolksconomy

40 Web 2.0 & Content management

41 Not for commercial purposes : 12 October 2006 41 1. PLAN 2.DEVELOP 3.MANAGE 4.DEPLOY 5.PRESERVE 6.EVALUATE BUSINESS PROCESS

42 Not for commercial purposes : 12 October 2006 42 Kern begrippen Plan –Align, analyze, model, design Develop –Create, capture, collect, categorize, edit Manage –Classify, store, search, secure Deploy –Assemble, syndicate, personalize, localize, publish Preserve –Archive, destroy, backup, migrate, reuse Evaluate –Measure, audit, research, adapt 1. PLAN 2.DEVELOP 3.MANAGE 4.DEPLOY 5.PRESERVE 6.EVALUATE BUSINESS PROCESS

43 Not for commercial purposes : 12 October 2006 43 Plan 1. PLAN 2.DEVELOP 3.MANAGE 4.DEPLOY 5.PRESERVE 6.EVALUATE BUSINESS PROCESS Align, analyze, model, design.

44 Not for commercial purposes : 12 October 2006 44 Plan Unmanaged environments Trust, transparency, uncontroled, authenticity Open, dialogue, conversatie Blogs/wikis must be part of a (content) plan/strategy Zorg dat communicatie/marketing/PR betrokken raakt Bron: University of Massachusetts Dartmouth Bron: Gartner

45 Not for commercial purposes : 12 October 2006 45 Develop 1. PLAN 2.DEVELOP 3.MANAGE 4.DEPLOY 5.PRESERVE 6.EVALUATE BUSINESS PROCESS Create, capture, collect, categorize, edit

46 Not for commercial purposes : 12 October 2006 46 Develop User generated content vs “some else” who creates content RSS Use Wiki/Weblog “authoring only environments” Zet aanjagers neer in de communities.

47 Not for commercial purposes : 12 October 2006 47 Manage 1. PLAN 2.DEVELOP 3.MANAGE 4.DEPLOY 5.PRESERVE 6.EVALUATE BUSINESS PROCESS Classify, store, search, secure

48 Not for commercial purposes : 12 October 2006 48 Manage Mensen raken gewend aan tagging: –iPod, social tagging: Del.icio.us / flickr / YouTube –Maak er gebruik van! Traditionele metadata benadering vs emerging taxonomy Internet is een focusgroep aan het worden > “manage” content outside your CMS? Introduce weighting to tags (levels of relevance) > ratings.

49 Not for commercial purposes : 12 October 2006 49 Deploy 1. PLAN 2.DEVELOP 3.MANAGE 4.DEPLOY 5.PRESERVE 6.EVALUATE BUSINESS PROCESS Assemble, syndicate, personalize, localize, publish

50 Not for commercial purposes : 12 October 2006 50 Deploy RSS!! –ECM vendors need to figure out how to integrate (Gartner) Blog post are informal > fit in content strategy The end of print? The end of radio? The end of tv? –www.cbc.ca/theend/ “New Media” –MP3 spelers, iPods –Weblogs, YouTube

51 Not for commercial purposes : 12 October 2006 51 Preserve 1. PLAN 2.DEVELOP 3.MANAGE 4.DEPLOY 5.PRESERVE 6.EVALUATE BUSINESS PROCESS Archive, destroy, backup, migrate, reuse

52 Not for commercial purposes : 12 October 2006 52 Preserve Don’t focus on Hierarchies Assemble a content repository ReUse weblog/wiki content? www.clipmarks.com –Copy & save objects from websites > content reuse

53 Not for commercial purposes : 12 October 2006 53 Evaluate 1. PLAN 2.DEVELOP 3.MANAGE 4.DEPLOY 5.PRESERVE 6.EVALUATE BUSINESS PROCESS Measure, audit, research, adapt

54 Not for commercial purposes : 12 October 2006 54 Evaluate Enterprise will follow consumer Gebruik een “reputatie systeem” (bijv. eBay/slashdot) Zorg voor een centraal punt/proces waar medewerkers melding kunnen maken van negatieve of foutieve postings.

55 Not for commercial purposes : 12 October 2006 55 Web 1.0 vs web 2.0 WEB 1.0/CMS Structuur Compliance/zender gedreven Strategie Top down Paternalistic Duur ?? Bewezen ?? Controle (audit trail) Grootschalig Traditionele metadata Content repository Aanbod Corporate WEB 2.0 Chaos User gedreven Experimenteel Bottem up Ik bepaal Goedkoop Nieuw/beta Laat het los Kleinschalig Emerging taxonomy Multi silos Vraag Consumer

56 Oh ja en even terug naar “de koning”.. In de web 2.0 wereld is de mens dus geen koning meer, maar een…

57 Not for commercial purposes : 12 October 2006 57 “The creator” Michelangelo Creation of Adam (detail) 1510 Fresco Cappella Sistina, Vatican

58 Not for commercial purposes : 12 October 2006 58 Meer info http://www.cmprofessionals.org Persoonlijk http://com.municatie.com com@municatie.com Naslag: –http://del.iciou.us/korz/web20http://del.iciou.us/korz/web20 RSS: –http://www.bloglines.com/public/korzhttp://www.bloglines.com/public/korz

59 Not for commercial purposes : 12 October 2006 59 Are you a CM Pro? Join CM Pros! www.cmprofessionals.org www.cmprofessionals.org


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