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XIME CONFERENCE ON MANAGEMENT EDUCATION Country Perspectives in a Globalizing World: Brazilian Perspective Ligia Maura Costa.

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Presentation on theme: "XIME CONFERENCE ON MANAGEMENT EDUCATION Country Perspectives in a Globalizing World: Brazilian Perspective Ligia Maura Costa."— Presentation transcript:

1 XIME CONFERENCE ON MANAGEMENT EDUCATION Country Perspectives in a Globalizing World: Brazilian Perspective Ligia Maura Costa

2 Ligia Maura Costa FGV-EAESP 2 EVOLUTION OF MANAGEMENT EDUCATION Evolution of Management Education in the World US 1881: 1st Business School - Wharton School 1908:MBAs Europe Business schools result of Marshall Plan & presence of American multinationals companies

3 Ligia Maura Costa FGV-EAESP 3 Evolution of Management Education in Brazil Development of business administration schools related to industrialization process 1953: 1st Undergraduate course in business administration Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas – FGV-EAESP Financial support: OAS & USAID Other business schools were created: Rio Grande do Sul (EA-UFRGS), Rio de Janeiro (FGV-EBAPE and PUC-RJ) and Bahia (EA-UFBA)

4 Ligia Maura Costa FGV-EAESP 4 Evolution of Management Education in Brazil Graduate Programmes 1973: 1st Master Programme in Business FGV-EAESP 1976: 1st Ph.D. Programme in Business FGV-EAESP

5 Ligia Maura Costa FGV-EAESP 5 Overview of Master Degree Programmes in Brazil Mestrado em Administração de Empresas – Master of Science in Business Administration – full time Mestrado em Administração Pública e Governo – Master of Science in Public Administration and Government – full time Mestrado Profissional em Administração – MPA – Professional Master in Business Administration – MBA

6 Ligia Maura Costa FGV-EAESP 6 Consolidation of Practice- Oriented Graduate Programmes 2000’s MPA Part-time Diploma Programme MBA brand name minimum 360-hour duration general management programmes specialized programmes (Mktg, Fin, HR etc) Continuing Education Programmes

7 Ligia Maura Costa FGV-EAESP 7 Master & Ph.D. Graduate Courses in Business Administration TotalMScPh.DMPA Center-West Northeast North Southeast South Brazil: Source: CAPES Last update: 10/01/2008

8 Ligia Maura Costa FGV-EAESP 8 Undergraduate Courses in Business Administration Center-West 371 Northeast 507 North 190 Southeast1,713 South 626 Brazil : 3,407 Source: INEP – Instituto Nacional de Estudos e Pesquisas Educacionais National Institute on Educational Studies and Research

9 Ligia Maura Costa FGV-EAESP 9 FGV-EAESP’s Figures 15,000 students enrolled: 2,000Undergraduate 1,600Business Administration 400Public Administration 2,830Graduate 2,400CEAG-Diploma (part time MBA) 50MSc (full time Master) 110MBA ( MPA) 20Global Executive MBA (ONEMBA) 150Ph.D. 200Distance Learning 10,300Continuing Education 60 specialized courses 800 Employees: 500 faculty members (110 full time; 190 non full time; 200 continuing education) 300 staff 200 Partner companies (donors, allies, board members) 20 Research Centers 110,000 alumni: 30,000 Degree & Diploma 80,000 Continuing Education

10 Ligia Maura Costa FGV-EAESP 10 MPA: the Brazilian MBA? MPA 1993: 1st MPA FGV-EAESP 1998 Regulated by the Brazilian Ministry of Education

11 Ligia Maura Costa FGV-EAESP 11 MPA Highlights MPAs are part-time programmes Students average age is older than in similar international MBA programmes Ratio of women is quite important in the local context Small size of classes teaching requirements and level of courses demand limit number of candidates Most faculty members hold a Ph.D.; however, they also perform extra-academia activities, as executives at public & private companies

12 Ligia Maura Costa FGV-EAESP 12 CHALLENGES AT THE INTERNATIONAL LEVEL ON MANAGEMENT EDUCATION Critical Discourse on Management Education Management education is undergoing a “commoditization” or “macdonalization” process, that privileges “commerce instead of education” (see Education on GATS Agreement of WTO); Rankings of leading business schools have a impact on global management education: rankings produced a change on business schools from content to just image Business schools are promoting the “management culture”, emphasizing financial success in a short period of time and forgetting questionable ethics issues of management education Ready-made prescriptions are used by business schools and are not necessarily applicable in foreign markets Business schools focus on teaching and not on learning; students are regarded as spectators, or even worst as clients, of the teaching process Management education is becoming a commercial asset

13 Ligia Maura Costa FGV-EAESP 13 CHALLENGES AT THE INTERNATIONAL LEVEL ON MANAGEMENT EDUCATION Salvation Discourse on Management Education new learning methods & more connection between theory and practice re-reading the model, taking into account local and global realities international experience of students, both at the academic and practical levels, provided by mobility of students through exchange programs or double degrees programmes with foreign institutions international experience of faculty members, e.g., a professor with an international background Joint research & international publications, promotion of international chairs sponsored by companies; and Overall, development of students’ ability for critical & analytical reasoning

14 Ligia Maura Costa FGV-EAESP 14 To face globalization and the new rules of the game, management education needs to invest a lot of money and this assumption is valid for all business schools, regardless of its location in US, Europe, Brazil or in any other country in the World THANK YOU !


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