Presentation is loading. Please wait.

Presentation is loading. Please wait.

From branch to Europe Advocacy and lobbying Success and disapointment Conferencia "Advocacy for libraries" 16./17.9.2014 PT- Lisboa.

Similar presentations


Presentation on theme: "From branch to Europe Advocacy and lobbying Success and disapointment Conferencia "Advocacy for libraries" 16./17.9.2014 PT- Lisboa."— Presentation transcript:

1 From branch to Europe Advocacy and lobbying Success and disapointment Conferencia "Advocacy for libraries" 16./ PT- Lisboa

2 Communication between library and politics librarians and politicians Professional qualification Necessity of communication Duty and business Opportunities and tools Examples from daily work

3 Conferencia "Advocacy for libraries" 16./ PT- Lisboa Library and information professionals need strong information handling, managerial and interpersonal skills, plus an understanding of the power of technology to transform information services provision. They must also have the imagination, commitment and enthusiasm to play a part in the exciting changes taking place in the fast-developing information world.The MA Librarianship is aimed at resourceful people with excellent communication and organisational skills, with ambitions to work in a wide range of library and information roles in a variety of sectors including public, academic, health, schools, media, archives, charity, business and law. Professional qualification

4 Conferencia "Advocacy for libraries" 16./ PT- Lisboa

5 providing effective access to information resources and services, creation, evaluation, collection, organisation, utilisation and dissemination of information in the contemporary highly skilled and adaptive information and knowledge professionals. They understand the nature of the information life cycle from creation, through management and use, to preservation; have highly developed information- handling skills; possess the flexibility to adapt to a rapidly evolving environment; have a strong client focus; and have the ability to take leadership in developing innovative solutions to the problems posed by the expanding data universe graduates may also be qualified to work as information professionals in areas such as records management, archives, information brokerage, knowledge management, information architecture or community information services Professional qualification

6 Conferencia "Advocacy for libraries" 16./ PT- Lisboa Training on the job?

7 necessity of communication What happens in the „Lobby“ Lobbying on decision makers In the lobby Lobbyists and stakeholders No bribery, blackmail or other mediums of pressure Communication is an essential part of political work! Conferencia "Advocacy for libraries" 16./ PT- Lisboa

8 Necessity of communication political marketing, political positioning, lobbying, advocacy, political contacts as part of public relations, educational argumentation, foreign policy of the library, actionable data, opinions, culture, policy guidance, actor- network structures, alliances, develop strategies, committee work, parliamentary breakfast, parliamentary evening... Conferencia "Advocacy for libraries" 16./ PT- Lisboa

9 necessity of communication Libraries have their financial base and dependence in public funding. Responsible for this is not primarily the library, but decision-makers outside the institution. Conferencia "Advocacy for libraries" 16./ PT- Lisboa

10 „Lobbying means to convince, not to persuade“ Conferencia "Advocacy for libraries" 16./ PT- Lisboa

11 What happens in the lobby? Library law Urban Renewal / Urban Development Staffing Investment in new technology New Building Sufficient funding New copyright law Reduction, closure Conferencia "Advocacy for libraries" 16./ PT- Lisboa

12 ✔ Monitoring of policies and political action in all relevant libraries topics (education, culture, science) ✔ Evaluation of the content and preparation of policy issues for selected strategic topics in focus ✔ Draft position papers and statements ✔ Building and maintaining a reliable network in politics, administration and associations ✔ Preparation and organization of professional dialogue with policy, administration and associations ✔ Focusing and documenting the exchange of information with contacts at all levels (federal, state and local) ✔ Building and maintaining a web-based information service (internal and external) ✔ Active participation in public relations with lectures, articles and events Duties Conferencia "Advocacy for libraries" 16./ PT- Lisboa

13 Duties Identification of decision-makers in government and politics Identification of decision-makers in government and politics Analysis of the political processes Analysis of the political processes Development of attention dimension Development of attention dimension Political work means work on relationships Conferencia "Advocacy for libraries" 16./ PT- Lisboa

14 politicians Members of parliament Decision makers committees commissions journalists local celebrities supporters Communication! library management individual employees association expert groups Friends of the library Important to know: name, function, adjustments, requirements Conferencia "Advocacy for libraries" 16./ PT- Lisboa

15 Opportunities....nearly every one.... In decision-making In working groups and committees At social events, concerts, openings Introductions in office Conversations in the lobby When invited into the house (speeches) At meetings of the Association At press conferences On all levels and at every opportunity Conferencia "Advocacy for libraries" 16./ PT- Lisboa

16 „New Chances“ Focus on Open access Conferencia "Advocacy for libraries" 16./ PT- Lisboa

17 Opportunities Formal: reports, yearbook, publications Formal: reports, yearbook, publications Conferencia "Advocacy for libraries" 16./ PT- Lisboa

18 Opportunities Informal and professional: discussions, presse releases, interviews, public relations, marketing Informal and professional: discussions, presse releases, interviews, public relations, marketing Conferencia "Advocacy for libraries" 16./ PT- Lisboa

19 Opportunities Informal, not professional: appearances, openness, social skills Informal, not professional: appearances, openness, social skills Conferencia "Advocacy for libraries" 16./ PT- Lisboa

20 From my schedule Fr 7pm, Positionen 5 – cultural meeting point – discussion about 1914 Fr 4pm Opening of an exhibition Folkwangmuseum Mo 11am Retirement of the director of the music school Wed 3pm Board of culture – No item concerning the library Conferencia "Advocacy for libraries" 16./ PT- Lisboa

21 Brussels Heart of Europe Or just administration Conferencia "Advocacy for libraries" 16./ PT- Lisboa

22 EU-Parliament Brussels registered organisations Ca lobbyists Every MEP gets 3 requests per day by lobbyists Conferencia "Advocacy for libraries" 16./ PT- Lisboa

23 Belgien4VVBAD, VBC, JBDJ, RL Dänemark4BLF, DRLA, DBF, BF Frankreich4ABF, ADBS, FABDEN, FFCB Deutschland1BDB Griechenland1EEB Irland1ILA Italien1AIB Niederlande4NBLC, FOBID, UKB, NVB Portugal2BDA, BM Spanien1FESABID Groß- britannien 6LA, ARLIS, EAHIL, IIS, SCONUL, BIALL 29 Mitglieder aus 11 Ländern Conferencia "Advocacy for libraries" 16./ PT- Lisboa

24 In 2014, EBLIDA = 106 members from 37 countries in Europe ! Conferencia "Advocacy for libraries" 16./ PT- Lisboa

25 EBLIDA agenda: items and questions eBooks, eBooks, eBooks VAT Public libraries 2020 Conferencia "Advocacy for libraries" 16./ PT- Lisboa

26

27 The right to e-read world day of book and copyright Conferencia "Advocacy for libraries" 16./ PT- Lisboa

28

29 feedback (http://www.eblida.org/e-read/news-room.html) fotos, videos, press releases, podcasts, Links, presentations Conferencia "Advocacy for libraries" 16./ PT- Lisboa

30 Perspectives Petition Conferencia "Advocacy for libraries" 16./ PT- Lisboa

31 Thank you very much for your attention !

32 Pictures came from: networks/ networks/ networks/ networks/ te.jpg te.jpg te.jpg te.jpg Conferencia "Advocacy for libraries" 16./ PT- Lisboa


Download ppt "From branch to Europe Advocacy and lobbying Success and disapointment Conferencia "Advocacy for libraries" 16./17.9.2014 PT- Lisboa."

Similar presentations


Ads by Google