Presentation on theme: "Brazil Monique Oquendo. Country Background Capital: Brasilia Largest City: Sao Paulo Offical Language: Portugese Population: Around 192 million Worlds."— Presentation transcript:
Country Background Capital: Brasilia Largest City: Sao Paulo Offical Language: Portugese Population: Around 192 million Worlds 9 th largest economy Emergence of advertising began in 1929 with opening of an office in Sao Paulo by theJ. Walter Thompson Advertising Agency of New York Advertising seen as way to connect to extremely wealthy to the poor in urban slums attempting to create common life styles, desires and life styles Advertising is huge in brazil, often those involved in advertising are considered celebrities Known for being creative, won many awards for their advertisements. Focus on good things in life, try to distract from any violence that may be going on.
Ipanema Gisele Bundchen is one the most famous supermodels in the world hails from Brazil Bringing awareness to deforestation to rainforest and other environmental issues in the country ex. Ad with Gisele Bundchen in dress made of water calling to reserve the water Mix of Natural beauty of the land as well as people
Bit Copa Beer Play on female form, using it as the selling point Carnival aspect played upon Refresingly Brazilian Focus on the nude body is popular within brazil Body art is very popular during carnival, an event that is celebration before lent begins, that brazil is well known for.
Nike Soccer http://www.youtube.com/watch?v=aqm5zav FlM0 http://www.youtube.com/watch?v=aqm5zav FlM0 Soccer is the most popular sport in the country Brazilians are extremely proud of their soccer team and are known to be skilled. Treated almost as a religion, brings together the nation.
Summary What does the rest of the world think about when they think about Brazil? Sex, the body, beautiful people, and soccer. Nizan Guanaes Known for creativity Focus on the countries beauty be it the people, or the country itself Bring together all demographics