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Push cycling forward... from scratch! La Louvière (BE) Etienne Doyen
a/ find money!
b/ plan your network
c/ build! BEFOREAFTER
Yet, few cyclists to be seen…
Do we need to raise awareness?
Let’s tackle this cultural challenge!
1/ working group
2/ site visit : Ghent
3/ inhabitants survey
Rond-point Cora Chaussée Houtart De Brouckère Hamoir – N535 Rond-point gare Centre Drapeau Blanc Sylvain Guyaux Survey : Most dangerous places to cycle
4/ segment and choose 1.Children 2.Women 3.City’s staff 4.Families 5.Daily cyclists 6.Tourists
5/ communication plan
6/ measure : bicycle account
Newsletter every month : 350 followers
2 times/year : Thursday Bike Day
Work on your PR! PoliceMayor Medias
It’s only the beginning...
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