We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byJennifer Bryant
Modified over 2 years ago
India Inc. & Globalization DR. JAGDISH N. SHETH Charles H. Kellstadt Professor of Marketing Emory University
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April Forces Shaping Global Economy AGING OF AFFLUENT MARKETS WHY FOCUS ON EMERGING MARKETS WORLD IS FLAT COLLAPSE OF COMMUNISM ECONOMIC PRAGMATISM
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April Economic Growth Engines for the World WESTERN EUROPE U.S. / CANADA LARGE EMERGING NATIONS 1800s 1900s 21st CENTURY
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April New Measures of World Economies The new measure is Purchasing Power Parity (PPP) U.S.$12.4 trillion China$ 8.2 trillion Japan$ 3.9 trillion India$ 3.7 trillion Germany$ 2.5 trillion U.K.$ 1.9 trillion France$ 1.8 trillion Italy$ 1.6 trillion Brazil$ 1.6 trillion Russia$ 1.5 trillion Source: CIA Factbook THE BRIC REPORT 2005 (estimated)
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April New Measures of World Economies (cont.) China is the second largest economy based on PPP index and just surpassed Japan. It will be the largest single economy by the year India is the fourth largest economy, and it will become the third largest economy by the year BRIC Report (Goldman Sachs)
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April Repositioning of India, Inc. FOCUSED GLOBAL BUSINESS INTEGRATED GLOBA ECONOMY New India DIVERSIFIED DOMESTIC CONGLOMERATE ISOLATED DOMESTIC ECONOMY Old India
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April Global Evolution of a Company Global Evolution TIME SUBSIDIARY BASED GLOBAL INTEGRATED GLOBAL COMPANY EXPORT BASED GLOBAL
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April Global Evolution of a Company (cont.) Export Based Global –French Champagne, Rolex watches, Indian diamonds, Granite, Leather goods, Textiles Subsidiary Based Global –General Motors, Siemens, Wipro, Infosys, Mahindra & Mahindra, Tata Motors Integrated Global Company –Toyota, Microsoft, Mittal Steel
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April What Makes a Truly Global Company or Brand? A truly global company or brand loses its country of origin identity among all its stakeholders: customers, employees, suppliers, investors and communities. A brand or company becomes truly a global brand or company when the whole world embraces and takes ownership without country of origin bias. –Olympics, Internet, MTV New technologies and products often become global faster than brands or companies. –Television, Mobile phones, Broadband
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April Why are the Heavyweights of India Lightweights Abroad? Domestic diversified business Lack of global mindset Lack of scale Lack of capital Lack of global strategy Government rules & regulations Ethnocentric culture Limited experience in international marketing
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April Global Repositioning of India Inc. HighLow High PREMIUM MARKET VALUE MARKET HIT & RUN COUNTRY (Emerging Economies) PRICE MARKET Low Quality Price India Inc. must aspire and globally compete in Best Value as well as Premium markets.
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April What Will it Take to Succeed? Global mindset Global acquisitions & integration Quality reputation Differentiation through design & innovation Nurture worldwide talent & leadership Global branding & positioning Global segmentation & targeting Worldwide supply chain
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April How Can Marketing Play a Key Role in Globalization of India Inc.? Identify targeted geographies and segments based on market attractiveness. Develop competitive brand positioning. –Price –Value –Presitge Prepare entry plan including market access.
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April How Can Marketing Play a Key Role in Globalization of India Inc.? DifferentSimilar Different Similar Customer Resources Product & Promotion Adjustment Adjust All 4 Ps of Marketing Extension of Marketing Price and Distribution Adjustment Customer Needs Extend or adjust the marketing mix depending on customer needs and customer resources. Manage local suppliers. Marketing is the most outsourced function.
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April How Can Marketing Play a Key Role in Globalization of India, Inc.? Is the acquisition for growth or transformation of marketing? Prepare a blueprint for integration of acquired companies. Integration will impact branding and product rationalization. How to integrate outside suppliers of marketing services, ad agencies, public relations, direct marketing, web based marketing and merchandising. BOTH ORGANIC AND INORGANIC OPTIONS FOR GLOBALIZATION WILL REQUIRE MARKETING TO BE AT THE HEAD TABLE.
©2006 Dr. Jagdish N. Sheth. All rights reserved. India Inc. & Globalization April Conclusions India is destined to become a major economic power in the 21 st Century. The heavyweights or India are lightweight globally primarily because they lack global mindset, global strategy, scale and capital. However, India Inc. will aspire to compete globally. To be globally competitive, Indian industry needs to invest in quality reputation, global branding, design & innovation, worldwide talent and global supply chain. Marketing will play a key role in identifying the right target market and competitively positioning the companys brand. If the strategy is inorganic growth, marketing must integrate brands and products as well as outside suppliers of marketing services.
Chapter Global Marketing and R&D 17. McGraw-Hill/Irwin International Business, 5/e © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved Case:
Managing Transnational Corporations Global Marketing and R & D.
1 EU Conference, Brussels June 12-13, 2006 Workshop 1B: Nurturing local and regional clusters: the role of public authorities Applying cluster concept.
WHO IS THE NEXT HENRY FORD? International Business Group members: Marco Fossati, Davide Di Labio, JiHong He, Iman Alalawi, Viola DAndrea, Harpreet Singh.
Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Global Business Today 7e by Charles W.L. Hill.
International Business 9e By Charles W.L. Hill McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
chapter National Differences in Political Economy McGraw-Hill/Irwin Global Business Today, 5e © 2008 The McGraw-Hill Companies, Inc., All Rights Reserved.
Copyright © 2007 Pearson Addison-Wesley. All rights reserved. Session 8 Chp 15 International Portfolio Theory and Diversification.
Strategic Consulting Group The Future of the Global Workplace Dr Peter Saul Presentation to Diversity Council Australias Annual Conference.
China and India as Emerging Technological Powers Carl Dahlman Georgetown University V Knowledge Economy Forum Prague March 28-30, 2006 ©cjd.
THE Export Support Team Executing Cost-Effective Strategies That Grow Profitability with Sales in Europe The European-American Business Organization, Inc.
Chapter 13 Entry Modes McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
Telecommunication Development Bureau Transforming HR into a Business Partner ITU Regional Workshop on Strategic HR Management Cairo April 2008 Lecture.
3.1 © 2010 by Pearson 3Chapter Information Systems, Organizations, and Strategy.
Unit 3 (b) – Business level strategies R.Kannan. 4-2 What Is Business-Level Strategy? Business-level strategy – A plan of action to use the firm’s resources.
Some implications of new, high- growth development trajectories Contrasting India and China.
Science and Technology Parks Stimulating a Diversified Economic Growth in Africa Hauwa Yabani MD, Abuja Technology Village Nigeria 1.
2008 The World Bank Group, All Rights Reserved. Legal. Dr. Djordjija Petkoski 1 Djordjija Petkoski, Head of Business, Competitiveness.
Implementing Canadas Innovation Strategy: Engaging Stakeholders in Policy Learning Process Implementing Canadas Innovation Strategy: Engaging Stakeholders.
©2004 Prentice Hall6-1 Chapter 6: International Trade and Investment Theory International Business, 4 th Edition Griffin & Pustay.
O you who believe! Be afraid of Allâh and give up what remains (due to you) from Ribâ (usury) (from now onward), if you are (really) believers.
1 Chinese Taipei, The Trade Agreements offer benefits for the countries that provide both the consumer side and producers, whether large, medium.
Information Systems, Organizations, and Strategy Chapter 1 VIDEO CASES Case 1: National Basketball Association: Competing on Global Delivery with Akamai.
Chapter 7 McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved.
1 Globalization of trade flows -- what you see is not what you get -- 2 nd WPTGS meeting, OECD Paris,
Global Computer Related Services An Industry Perspective WTO Cross-Border Supply Symposium Santosh Head, Talent Engagement & Development, Europe Sept 28,
3- Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 1 Organizational Theory, Design, and Change Sixth Edition Gareth R. Jones Chapter.
Chapter 6 The Challenges of Globalization Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.
The way forward for GT CONFIDENTIAL Summary of review December 5, 2006.
The Political Economy. The Economy It is not a monolithic institution – it is a collection of billions of individual choices based on peoples incentives.
© 2016 SlidePlayer.com Inc. All rights reserved.