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Inside Messaging EMS MMS IM September, 2002 Motorola Confidential and Proprietary.

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Presentation on theme: "Inside Messaging EMS MMS IM September, 2002 Motorola Confidential and Proprietary."— Presentation transcript:


2 Inside Messaging EMS MMS IM September, 2002 Motorola Confidential and Proprietary

3 Enhanced Messaging Service (EMS) Beyond the text Motorola Confidential and Proprietary

4 EMS Overview: EMS (Enhanced Messaging Service) is a logical evolution in both form and function from the basic SMS structure. EMS allows the mobile phone user to personalize and express themselves with styled text, pictures, ringtones and more. EMS is is built on the already existing SMS infrastructure which has its set of standards already in place. EMS takes text messaging and makes it a multimedia experience… Motorola Confidential and Proprietary

5 How it works: SMS Header (Phone Numbers, Date/Time) User Data Header (EMS Media) Text (Up to 160 characters) Sound Picture Predefined Animation In an EMS message, the enhanced media is transmitted in the User Data Header. The text is stored in the normal text area of the SMS. Phones unable to translate EMS will only see the text portion of the message. This is because of the way the EMS message is encoded. Short messages have an area of data that precedes the text called the User Data Header (UDH). The size of the header is not fixed, and in a standard (normal) SMS message is zero. Motorola Confidential and Proprietary

6 A picture says a thousand words… Step 1: Select your picture. It can be a single image or an animated one. The fine print: A number of predefined animations are stored on the mobile phone that can be included. They are the basic emotions (emoticons) which signify things like I am happy or I am sad. Only the reference to the animation is transmitted in the EMS message. Motorola Confidential and Proprietary

7 The message comes alive with the sound of music… Step 2: Select your sound. Chimes (high) Chord (high) FanfareNotify Scooby Doo Smooth Criminal Motorola Confidential and Proprietary

8 One from column A, one from… 1. Select your graphic Happy I just sent my first EMS message! 3. Enter your message and click send… I just sent my first EMS message! Motorola Confidential and Proprietary

9 …and thats what its all about I just sent my first EMS message! Motorola Confidential and Proprietary

10 Content of Message – Percentage Changes Source: Continental Research (The Summer 2002 Mobile Phone Report) August 02 UK SMS Motorola Confidential and Proprietary

11 Content of Message – Actuals Source: Continental Research (The Summer 2002 Mobile Phone Report) August 02 UK SMS Motorola Confidential and Proprietary

12 EMS Rev 4 MT and MO w/concatenation Content Forward Management Tie ringer tones to phonebook EMS Rev 5a Enhanced Graphics and Sounds (scalability) Compression DRM: EMS Standard message header do not forward flag for all content types Color and greyscale support Profiling via ringer tones and icons EMS Rev 5b SP-MIDI support EMS Rev 5c Nokia Smart Messaging Support EMS Rev 5d UPI Nokia Ring Tones MIDI Forward MO Compression EMS Rev 5e vCard/vCalculator Text Formatting EMS Feature Evolution Motorola Confidential and Proprietary

13 Enables users to send text, colour photographs, colour graphics such as maps & logos, voice and music audio files, and even video Unlimited message size, with even the first devices supporting messages of over 30Kb per message Uses the Multimedia Message Service center (MMSc) for message delivery Uses open standard that are widely supported by Motorola, Nokia, Sony Ericsson, Samsung, etc. MMS – Multimedia Messaging Service Motorola Confidential and Proprietary

14 Mobile Messaging Use Cases 1.Person-to-Person: –Messaging between people in order to communicate non-verbally 3. Person-to-Portal: –Interaction between users and servers / databases – e.g. sending an MMS to participate in an MTV DJ show 2. Portal-to-Person: –Using Messaging as a way for service providers to deliver content to your handset: e.g. a screensaver Motorola Confidential and Proprietary

15 MMS Will Eventually Feature in All of Our Products MMS A 96 x 65 MMS B 128 x 128 to 120 x 160 MMS C 176 x 220 – 240 x 320 Motorola Confidential and Proprietary

16 Mobile Messaging: Evolutionary Path - Global Motorola Confidential and Proprietary

17 MMS is Agnostic to Transport Future Backbone 2.5G / CDMA 1x Backbone 2G Backbone Cellular Network MMSc Internet / E Mail Motorola Confidential and Proprietary

18 Content Types: –Text: us-ascii utf-8 & 16 –Image: JPEG (JFIF) Still & Animated GIF WBMP –Audio: AMR (iMelody & MIDI) –PIM: vCard vCal Message Size: –Minimum supported 30 KB –No maximum Presentation: Slide Show & attachments supported –MMS SMIL (multipart related) –Attachments (multipart mixed) Digital Rights Management The Message Itself: Motorola Confidential and Proprietary

19 SMS Messaging Process SMSc 1. Originator sends message2. SMS centre forwards message (Message is Stored in the SMSc until it can be Forwarded) Motorola Confidential and Proprietary

20 Standard MMS Messaging Process MMSc PP Gway SMSc WAP Gway 1. Originator sends message WAP Post 4. Delivery report 3. Recipient fetches message (automatic) 2. MMSc informs handset WAP Push over SMS WAP Get WAP Push over SMS Motorola Confidential and Proprietary

21 Interoperability MMS is a 3GPP / Wap Forum Open Standard Further enhanced by the MMS IOP Group: –Device Vendors: Motorola, Nokia, Sony Ericsson, Siemens, Samsung (applied), Magic4 –MMSc Vendors: CMG, Comverse, Ericsson, Logica, Nokia, Openwave, etc. –Remit: solve interoperability issues between handsets and servers –Method: MMS Conformance Document (version 2.0) Development of test cases Testing House concept –Joining Open Mobile Alliance (OMA) Testing: –Motorola has completed interoperability testing with CMG in network –Bilateral testing now well advanced between vendors Motorola Confidential and Proprietary

22 Commercial Launches Austria: –Mobilcom, Q2 02 Finland: –Sonera, Q2 02 Germany: –D2 Vodafone, Q2 02 Hungary: –Westel, Q2 02 Norway: –Telenor, Q2 02 Portugal: –TMN, Q2 02 –Telcel (Vodafone), Q2 02 Switzerland: –Swisscom, June 02 United Kingdom: –T Mobile, June 02 Vodafone: Hong Kong: –CSL, Q2 02 Singapore: Q3 02 China: Q3 02 Motorola Confidential and Proprietary

23 720i – Photo Messaging Key Features Photo capture and send Browse Photo Album and send MMS IOP Conformant Large Color Display Camera Accessory Auto Download MT Features Text JPEG GIF 87/89a WBMP MMS SMIL 30kB Multiple Pages MO Features Text JPEG MMS SMIL Up to 30kB Single Page Photo Messaging Experience Motorola Confidential and Proprietary

24 725 – Imaging Solution Key Features Full MMS Client Wallpaper, Screen Saver, Ringer Tones Fully Interoperable (MMSIOP) Message Size Indicator Filters for Blocking Delivery Reports Camera Accessory Auto Download of Messages Easy to Use MT Features JPEG GIF 87/89a WBMP AMR MIDI 50kB Multiple Pages MO Features JPEG GIF 87/89a WBMP BMP AMR Multiple pages Up to 30kB A Complete MMS Experience Additional from T720i Motorola Confidential and Proprietary

25 Mobile QQ QQ Chat Refresh Buddy QQ QQ Inbox Send Message Information Setup QQ EXIT SELECT Mobile QQ QQ Chat Refresh Buddy QQ QQ Inbox Send Message Information Setup QQ EXIT SELECT Motorola Confidential and Proprietary Instant Messaging

26 Instant Messaging will drive the messaging explosion… Motorola Confidential and Proprietary

27 EMS Text Icons Simple animations Basic sound MMS Text Rich image animations Complex audio Video SMS Simple text Capability Individual messages No presence information Overvie w Community Chatting Sequential display of sent & received messages One-to-one conversation use nickname Presence Who is available to do what availability willingness Communication capability Community Buddy list Address /URL Group invitation notification Instant Messaging Presence is the key enabler Across the access networks (wireline & wireless) Motorola Confidential and Proprietary

28 Who Benefits from the Instant Message Solution? Consumers – The IM solution will work from any device, be it a mobile phone or desktop PC, on any network Service Providers – Need to deploy a single server solution that will address multiple customer needs while interoperating seamlessly across multiple devices Device Manufacturers – Only a single protocol to implement to support a common set of widely adopted features, low power consumption, storage space, memory and cost Application Developers – A common framework upon which can be built new services for presence, messaging, group and content delivery Motorola Confidential and Proprietary

29 ARPU $$ CHAT Instant Messaging ARPU ## Motorola Confidential and Proprietary

30 IM Strategy Carrier is cornerstone of solution Support open standards and interoperability through,3GPP2, and SIP Total Mobile Experience - consistent, intuitive, and compelling user experience Enable enhanced revenue generating capabilities through value added applications Motorola Confidential and Proprietary

31 Mobile Network Operator IM Server IM Desktop Clients IM Client Existing SMS and WAP Handsets Operator Billing System Instant Messaging Solution Overview IM protocols Motorola Confidential and Proprietary

32 IM Features and Functions Presence –Publication and subscription of presence attributes –Definition of interoperable presence attributes –Contact list Group Chat –Public and private chat rooms –Messaging via chat rooms Instant Messaging –Send and receive instant messages –Text, Vcard, Vcalendar, EMS, MMS –Privacy / Blocking Motorola Confidential and Proprietary

33 Introduction to the Wireless Village Motorola Confidential and Proprietary

34 Wireless Village Background Operators invested heavily in 3G spectrum and require new services in a timely fashion to recover their investment. At the end of 2000 Motorola identified a need for an interoperable mobile Instant Messaging and Presence Service that supported 2G, 2.5G and 3G networks and avoided industry fragmentation Motorola approached Nokia and Ericsson – leveraging the three companies expertise in wireless devices, networks and applications and proven track record for collaboration in the standards arena. The Wireless Village was formed in April Motorola Confidential and Proprietary

35 What is the Wireless Village solution? The Wireless Village initiatives Instant Messaging and Presence Services (IMPS) includes four primary features: Presence – Client device availability, user status, location, client device capabilities and searchable personal statuses such as mood and hobbies Instant Messaging – A familiar concept in both the mobile and desktop worlds; Interoperable mobile IM in concert with other innovative features to provide a new user experience Groups (or Chat) – A fun and familiar concept on the internet Shared Content – Allows users and operators to set up their own storage area where they can post pictures, music and other multimedia content to share with others Motorola Confidential and Proprietary

36 WV Objectives and Status Build a set of specifications for mobile Instant Messaging and Presence Services –Version 1.0 of specifications published in London on February 13,2002 Specifications include the following: –Features and Functions –Architecture –Client-Server Protocol (CSP) –Command Line Protocol (CLP) –Server-Server Protocol (SSP) –Static Conformance Documents Enable interoperability of clients and servers –Launch event in London featured 10+ companies in successful interoperability demo –Interoperability Test: 6/02, 9/02 –Over 170 supporter companies including handset manufacturers, network equipment providers and operators Motorola Confidential and Proprietary

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