Presentation is loading. Please wait.

Presentation is loading. Please wait.

Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz March, 2008.

Similar presentations


Presentation on theme: "Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz March, 2008."— Presentation transcript:

1 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz March, 2008

2 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 2 Which month is Frozen Food Month? Nielsen Frozen Foods Quiz QUESTION: Well start you with an easy one….

3 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 3 Which month is Frozen Food Month? Source: NFRA Since 1984, March has been considered the Frozen Food Month. March is also National Nutrition Month and Womens History Month.

4 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 4 Frozen foods represent what percent of U.S. food & beverage sales? Nielsen Frozen Foods Quiz QUESTION:

5 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 5 Frozen foods represent what percent of U.S. food & beverage sales? Frozen foods represent 12.2% of U.S. food and beverage sales, down 0.2 pts. since last year. Source: Nielsen Strategic Planner, 52 Weeks Ending 1/26/08, Total U.S. Grocery/Drug/Mass Including Wal-Mart

6 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 6 What are the top categories in frozen foods? Nielsen Frozen Foods Quiz QUESTION:

7 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 7 What are the top categories in frozen foods? 52 Week Category $ Vol 1. Ice Cream $4,472 MM 2. Frozen Pizza$3,603 MM 3. Frozen Novelties$2,693 MM 4. Frozen Poultry Entrees$2,652 MM 5. Frozen Italian Entrees$1,998 MM 6. Frozen Potato$1,581 MM 7. Frozen Dinners$1,436 MM 8. Frozen Poultry$1,288 MM 9. Frozen Breakfast$1,041 MM 10.Frozen Shrimp$1,037 MM ALL FROZEN FOODS$36,914 MM Source: Nielsen Strategic Planner, 52 Weeks Ending 1/26/08, Total U.S. Grocery/Drug/Mass Including Wal-Mart

8 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 8 Which are the fastest growing categories in frozen foods? Nielsen Frozen Foods Quiz QUESTION:

9 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 9 Which are the fastest growing categories in frozen foods? 52 Week% Chg. Category* $ Vol YA Frozen Desserts$394 MM+21% Mixed Frozen Vegetables$641 MM+17% Frozen Fish$860 MM+14% Frozen Italian Entrees$1,998 MM+13% Frozen Fruits$463 MM+12% ALL FROZEN FOODS$36,914 MM+5% Source: Nielsen Strategic Planner, 52 Weeks Ending 1/26/08, Total U.S. Grocery/Drug/Mass Including Wal-Mart *Excludes smaller categories.

10 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 10 What % of frozen foods are purchased at supercenters? Nielsen Frozen Foods Quiz QUESTION:

11 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 11 What % of frozen foods are purchased at supercenters? Source: Nielsen Homescan Channel Facts, 52 Weeks Ending 12/29/07

12 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 12 What % of food & beverage trips include a frozen food item? Nielsen Frozen Foods Quiz QUESTION:

13 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 13 What % of food & beverage trips include a frozen food item? Avg. # of trips per year Total Food & Beverage:103 Frozen Foods:33 33/100=31% 31% of food & beverage trips include frozen foods. The average frozen food purchase includes 3.5 frozen items. Source: Nielsen Homescan Consumer Facts, 52 Weeks Ending 12/29/07

14 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 14 Which frozen food categories skew to high income shoppers? Nielsen Frozen Foods Quiz QUESTION:

15 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 15 Which frozen food categories skew to high income shoppers? Source: Nielsen Homescan Consumer Facts, 52 Weeks Ending 12/29/07 $ Index* vs. Category>$100K HHs Frozen Soup190 Frozen Sauces & Gravies185 Frozen Pasta144 Frozen Desserts141 Frozen Bagels140 *Index reflects demographic share of dollars vs. share of U.S. households.

16 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 16 Which frozen food categories skew to large households? Nielsen Frozen Foods Quiz QUESTION:

17 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 17 Which frozen food categories skew to large households? Source: Nielsen Homescan Consumer Facts, 52 Weeks Ending 12/29/07 *Index reflects demographic share of dollars vs. share of U.S. households. $ Index* vs. Category5+ Member HHs Frozen Apple Juice275 Frozen Corn Dogs260 Frozen Ground Beef223 Frozen Grape Juice208 Frozen Waffles/Pncks/Frn Tst204

18 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 18 Which frozen food categories skew to African American shoppers? Nielsen Frozen Foods Quiz QUESTION:

19 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 19 Which frozen food categories skew to African American shoppers? Source: Nielsen Homescan Consumer Facts, 52 Weeks Ending 12/29/07 *Index reflects demographic share of dollars vs. share of U.S. households. $ Index* vs. CategoryAfrican American HHs Frozen Corn on the Cob206 Frozen Lima Beans205 Frozen Unbreaded Fish192 Frozen Breaded Shrimp155 Frozen Broccoli145

20 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 20 Which frozen food categories skew to Acculturated Hispanic shoppers? Nielsen Frozen Foods Quiz QUESTION:

21 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 21 Which frozen food categories skew to Acculturated Hispanic shoppers? Source: Nielsen Homescan Consumer Facts, 52 Weeks Ending 12/29/07 $ Index* vs. Categories Acculturated Hispanics Frozen Mexican Entrees 151 Frozen Apple Juice 149 Frozen Corn on the Cob 148 Frozen Ground Beef 145 Frozen Fruit & Drink Mixes 144 *Index reflects demographic share of dollars vs. share of U.S. households.

22 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 22 What is the #1 frozen vegetable sold in the US? Nielsen Frozen Foods Quiz QUESTION:

23 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 23 What is the #1 frozen vegetable sold in the US? Potato at $1,581 MM – Mixed frozen vegetables sold $641 MM – Corn/corn on the cob at $403 MM – Broccoli at $253 MM – Peas at $240 MM Do French fries count as vegetables? Source: Nielsen Strategic Planner, 52 Weeks Ending 1/26/08, Total U.S. Grocery/Drug/Mass Including Wal-Mart

24 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 24 Who is considered the father of the frozen food industry? Nielsen Frozen Foods Quiz QUESTION:

25 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 25 Who is considered the father of the frozen food industry? Source: Wikipedia Clarence Birdseye, a US inventor, developed the quick-freezing process of food preservation in the early 20 th century and is considered the Father of Frozen Foods. Mr. Birdseye invented the freezing process the same year that Mr. Nielsen founded the Nielsen company, 1923.

26 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 26 Which U.S. market sells the most frozen food relative to all food & beverage purchases? Nielsen Frozen Foods Quiz QUESTION:

27 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 27 Which U.S. market sells the most frozen food relative to all food & beverage purchase ? Source: Nielsen Strategic Planner, 52 Weeks Ending 1/26/08, Supermarket Sales Market Frozen Foods (supermarkets only) % of Food & Bev 1. St. Louis15.0% 2. Milwaukee14.9% 3. Minneapolis 14.4% 4. Cincinnati14.4% 5. Cleveland14.3% 6. Richmond/Norfolk14.3% 7. Memphis14.2% 8. Chicago14.1% 9. Jacksonville 13.9% 10. Pittsburgh13.9% Total U.S.12.9% * * * * * * * * * * *

28 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 28 Which department is growing faster, frozen foods or HBC? Nielsen Frozen Foods Quiz QUESTION:

29 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 29 Which department is growing faster, frozen foods or HBC? 52 Week% Chg. Department$ VolYA 1. Dry Grocery$178,088 MM+4.8% 2. HBC$59,648 MM+2.8% 3. Non-food Grocery$55,884 MM+2.1% 4. Dairy$48,632 MM+11.5% 5. General Merchandise*$38,026 MM-0.3% 6. Frozen Foods$36,914 MM+5.0% 7. Alcoholic Bev.$20,268 MM+5.4% 8. Fresh Produce (UPC-coded)$15,537 MM+8.5% 9. Packaged Meat$12,725 MM+4.3% 10.Deli (UPC-coded)$6,832 MM+9.2% 11.Fresh Meat (UPC-coded)$2,815 MM+16.1% Frozen food is growing faster than dry grocery, HBC and non-food grocery. *General Merchandise includes departments tracked by Nielsen. Source: Nielsen Strategic Planner, 52 Weeks Ending 1/26/08, Total U.S. Grocery/Drug/Mass Including Wal-Mart

30 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 30 What percent of frozen food sales are generated by organic products? Nielsen Frozen Foods Quiz QUESTION:

31 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 31 What percent of frozen food sales are generated by organic products? Source: Nielsen LabelTrends, 52 Weeks Ending 1/26/08, Total U.S. Grocery/Drug/Mass without Wal-Mart Only 1.0% of all frozen food sales are generated by organics. Currently a $305 million segment Frozen food organics sales volume grew by 23% over last year 1.2% of dry grocery sales are categorized as organics

32 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 32 What frozen food association does Nielsen partner with? Nielsen Frozen Foods Quiz QUESTION:

33 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 33 What frozen food association does Nielsen partner with? Official slogan FROZEN FOODS - Fresh Ideas. Great Taste. Replaced Bring Us To Your Table! Freezer Favorites. Source: The new logo speaks to the innovation, quality and taste aspects of frozen foods. National Frozen & Refrigerated Foods Association (NFRA)

34 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 34 How many homes received the NFRA March frozen foods FSI? Nielsen Frozen Foods Quiz QUESTION:

35 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 35 How many homes received the NFRA March frozen foods FSI? Source: More than 37 million households nationally heard about March National Frozen Food Month in an FSI run in major newspapers. The FSI featured coupons and package shots of the sponsoring manufacturer brands and directed consumers to a website to enter the $10,000 Freezer Favorites Sweepstakes. FSI week is the 4 th top selling frozen foods week.

36 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 36 What is the top sales week for frozen foods in 2007? Nielsen Frozen Foods Quiz QUESTION:

37 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 37 What is the top sales week for frozen foods in 2007? Source: Nielsen Strategic Planner, 52 Weeks Ending 1/26/08, Total U.S. Grocery/Drug/Mass without Wal-Mart Week ending April 7, 2007 (pre-Easter) $619 MM #2. Week ending July 7, 2007 (4 th of July) $612 MM #3. Week ending Nov 24, 2007 (Thanksgiving) $607 MM #4. Week ending March 4, 2007 (FSI) $604 MM #5. Week ending Sep 8, 2007 (Labor Day) $603 MM Easter week generated 2.1% of total frozen food sales for 52 weeks.

38 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 38 Is the average dollar ring for a frozen item higher or lower than average dry grocery item? Nielsen Frozen Foods Quiz QUESTION:

39 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 39 Is the average dollar ring for a frozen item higher or lower than average dry grocery item? Source: Nielsen Strategic Planner, 52 Weeks Ending 1/26/08, Total U.S. Grocery/Drug/Mass without Wal-Mart Avg. $ Department Ring Alcoholic Beverage$8.76 Fresh Meat (UPC-coded) $4.22 Deli (UPC-coded) $3.11 Frozen Foods$2.74 Packaged Meat$2.70 Fresh Produce (UPC-coded) $2.39 Dairy$2.23 Dry Grocery$1.87 Higher by $0.87

40 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 40 Among Grocery/Drug/Mass channels, what percent of frozen foods are sold at Wal-Mart? Nielsen Frozen Foods Quiz QUESTION:

41 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 41 Among Grocery/Drug/Mass channels, what percent of frozen foods are sold at Wal-Mart? Wal-Mart frozen foods comprise 19% of all frozen foods purchased in grocery, drug and mass channels. Frozen foods make up 12% of total food & bev purchases for Wal-Mart 4% in the drug channel 13% in the grocery channel Source: Nielsen Strategic Planner, 52 Weeks Ending 1/26/08, Total U.S. Grocery/Drug/Mass Including Wal-Mart

42 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 42 What % of frozen foods are private label and how does that compare to other departments? Nielsen Frozen Foods Quiz QUESTION:

43 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 43 What % of frozen foods are private label and how does that compare to other departments? Source: Nielsen Strategic Planner, 52 Weeks Ending 1/26/08, Total U.S. Grocery/Drug/Mass Including Wal-Mart Department % PL Dairy39% Frozen Food19% Fresh Meat (UPC-coded) 15% Dry Grocery14% Fresh Produce (UPC-coded) 13% Packaged Meat13% Total Food & Bev19%

44 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 44 Which frozen foods categories have the highest % of private label share? Nielsen Frozen Foods Quiz QUESTION:

45 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 45 Which frozen foods categories have the highest % of private label share? Source: Nielsen Strategic Planner, 52 Weeks Ending 1/26/08, Total U.S. Grocery/Drug/Mass Including Wal-Mart Category% PL Frozen Unprep Meat/Seafood45% Frozen Dessert/Fruit/Toppings 36% Frozen Juices/Drinks34% Ice 23% Ice Cream 23% Total Frozen Food19% Private label drivers

46 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 46 Some internet links on frozen foods: National Frozen & Refrigerated Foods Association (NFRA, used to be NFFA) NFRAs Frozen Food Month site American Frozen Food Institute Information on Clarence Birdseye History of frozen food through the decades

47 Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz Page 47 Confidential & Proprietary Copyright © 2007 The Nielsen Company Thank you


Download ppt "Confidential & Proprietary Copyright © 2008 The Nielsen Company Frozen Foods Quiz March, 2008."

Similar presentations


Ads by Google