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1 COMPANY CONFIDENTIAL SG10T Paul Denimarck November 2011.

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Presentation on theme: "1 COMPANY CONFIDENTIAL SG10T Paul Denimarck November 2011."— Presentation transcript:

1 1 COMPANY CONFIDENTIAL SG10T Paul Denimarck November 2011

2 2 COMPANY CONFIDENTIAL Contents Product Line and the SG10 fit Introduction Timeline SG10T configuration details Value Proposition and Positioning Target Audience Key Competition Pricing Summary Marketing Support

3 3 COMPANY CONFIDENTIAL Intermec Scanner Range SR30 General Purpose Light Industrial SR61 T SR61B Industrial Value Scanner SF51 Build a more competitive product range SG10T Tethered SG20 Family Q1 2012

4 4 COMPANY CONFIDENTIAL SG10 Introduction Timeline BDUs have been in field since August. Distributor Stocking orders have been placed and have shipped over the last month globally. There are approx 1500 units in distributor stock. Production general availability (PQA) begins on November 15th. Public launch and Product Page go live November 15th.

5 5 COMPANY CONFIDENTIAL SG10 Value General Purpose Scanner Simple, Affordable & Reliable Easy to use 1D tethered low price w/ 3 yr warranty!

6 6 COMPANY CONFIDENTIAL Product Overview SG10T1D-USB001 and SG10T1D-KBW001 G - general purpose 10 – entry class T – tethered USB – USB cable kit KBW – KB Wedge kit Key characteristics Simple - USB and KBW interface only Affordable - $140 US list (108) Reliable – Proven CCD technology backed w/ 3 yr warranty Source of differentiation 1D solid state CCD imager and one low price available to all Roadmap No line extensions identified at this time.

7 7 COMPANY CONFIDENTIAL Sales Support Materials SG10 is live on INsider now SG10 is in a new category of General Purpose Scanners When released it will be joined by the SG20 Product Profile Comparison Matrix Competitive Comparisons Key Selling Points Sales presentation New version of EasySet

8 8 COMPANY CONFIDENTIAL SG10 Product Profile

9 9 COMPANY CONFIDENTIAL Value Proposition: For price sensitive small to medium sized businesses who seek to quickly increase profitability, the SG10 is a general purpose HH barcode scanner that enables businesses to achieve greater accuracy and efficiency in the areas of their business associated with the storage, movement, accounting and sales of their inventory and assets. Unlike lasers, the SG10 is based on solid state imaging technology that will provide better reliability all at a competitive price. Positioning Statement: Reliability and ease of use at an affordable price. Value Proposition/Positioning Statement

10 10 COMPANY CONFIDENTIAL Target Audience Target markets General Purpose scanning in retail and commercial apps Applications Counter / Desktop scanning In store Retail – POS, Specialty counters Commercial services (office scanning) - Insurance / Law Firm document tracking Access Control, Tool Crib Library book check out and in Buyer, influencer, end user Buyer - IT and or Purchasing managers (low value transaction) Influencer – Operations managers / end user End user preference key to acceptance Market size, opportunity (70% mkt $ & 80% units served with GP scanners)

11 11 COMPANY CONFIDENTIAL Major Competitive Scanners Motorola LS1203 (corded 1D laser) Honeywell 5145 Eclipse (corded 1D laser) Datalogic QuickScan QD2300 (1D laser)

12 12 COMPANY CONFIDENTIAL Competitive Overview Target Audience: Countertop General Purpose 1D Scanning Scenario Area Competitive Status Rationale/ Comments SG10T HW 5145 Eclipse Mot LS1203DL QD2300 Imager based reliability XXX Competition based on moving beam laser technology Lowest Acquisition price XXX Most attractive channel price vs Mot & DL. Below HW if added to TR. Best TCO XXX Imager based reliability will require fewer service calls and down time than lasers Plug and play Kits==== USB & KBW have become to std offer at this level with few to no complicating scanner options.

13 13 COMPANY CONFIDENTIAL Pricing Strategy Summary Introduce at a leading competitive price vs. existing laser based technologies. Best list and lowest price to drive volumes through channel. New Discount code E only available through distribution No registration, No rebates

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17 17 COMPANY CONFIDENTIAL Intermec Partner Concierge Campaign In A Box Campaign Material Customer Focused Material Program Website

18 18 COMPANY CONFIDENTIAL Installed Base Program Prospect Awareness Program Marketing Promotions Program Integrated Lead Generation Program Reserve your Campaign In A Box by November 18 th and SAVE 15% You can launch the campaign in Q4 or Q1 Campaign In A Box

19 19 COMPANY CONFIDENTIAL Campaign In A Box Installed Base Marketing Program Branded and hosted landing page One blast to your database Co-branded Intermec product profiles Program development & setup Detailed reporting and updates Campaign ROI analysis and reporting Complete Program $675 Price reduced from $795

20 20 COMPANY CONFIDENTIAL Campaign In A Box Prospect Awareness Marketing Program 1,000 prospect database contacts Branded and hosted landing page One blast to prospect/customer database Co-branded Intermec product profiles Program development & setup Detailed reporting and updates Campaign ROI analysis and reporting Complete Program $1,015 Price reduced from $1,195

21 21 COMPANY CONFIDENTIAL Campaign In A Box Marketing Promotions Program 1,500 prospect database contacts Branded and hosted landing page Custom developed solution brief Two blasts to prospect/customer database Co-branded Intermec product profiles Program development & setup Detailed reporting and updates Campaign ROI analysis and reporting Complete Program $1,865 Price reduced from $2,195

22 22 COMPANY CONFIDENTIAL Campaign In A Box Integrated Lead Generation Program 1,500 prospect database contacts 100 hours outbound telemarketing Branded and hosted landing page Custom developed solution brief Two blasts to prospect/customer database Co-branded Intermec product profiles Program development & setup Detailed reporting and updates Campaign ROI analysis and reporting Complete Program $5,095 Price reduced from $5,995

23 23 COMPANY CONFIDENTIAL Campaign Material

24 24 COMPANY CONFIDENTIAL Customer Focused Material Co-Branding Available at No Charge SG10T Product Profile White Paper Case Study Presentation Material Banner Advertising Blast Template

25 25 COMPANY CONFIDENTIAL Get Started Today Intermec INsider Intermec Partner Concierge Or contact your CBM

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