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Source: xkcd blog - SEARCHING FOR SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011 BY KATYA HANTEL ADVISOR:

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Presentation on theme: "Source: xkcd blog - SEARCHING FOR SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011 BY KATYA HANTEL ADVISOR:"— Presentation transcript:

1 Source: xkcd blog - http://xkcd.com/1007/

2 SEARCHING FOR SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011 BY KATYA HANTEL ADVISOR: LIZ SHAPIRO

3

4 Are We Paying Attention to Climate Change Solutions?  What kind of climate change messages capture our attention?  What kind of messages are we “burned out” on?  When did we get “burned out,” and what caused it? Questions

5 Are We Paying Attention to Climate Change Solutions?  Examine media coverage of climate change coverage since 2007  Observe the frequency of key messages over time  Focus on 2 types of common messages:  Market solutions to climate change  Technology solutions to climate change How to Measure

6 Study Dataset

7 The Issue Attention Cycle Realization Pre-problem Post-problem Interest decline Discovery & Enthusiasm 7

8 Media Issue-Attention Cycle: Technology Solutions

9

10 Boredom

11 Phase 2Phase 3Phase 4 Technology Solutions Issue-Attention Cycle

12 Phase 2: Discovery & Enthusiasm (Jan. – Dec. ’07)

13 Phase 3: Realization of Costs (Jan. ‘08 – Nov. ‘09)

14 Phase 4: Decline (Dec. ‘09- Sept. ‘11)

15 IPCC Report calls global warming unequivocal - 2/2 26 th Session of the IPCC 4/30 – 5/4 IPCC Report : Working Group III summary published 5/4 U.N. Bali Climate Change Conference 12/3 – 12/14 Waxman-Markey passes U.S. House 6/29

16 Attention on Market Solutions

17 Market Solutions Issue Attention Cycle Phase 2Phase 3Phase 4

18 Phase 2: Discovery & Enthusiasm (Jan. – Sept. ’07)

19 Phase 3: Realization of Costs (Oct. ‘07 – Nov. ‘09)

20 Phase 4: Decline (Dec. ‘09- Sept. ‘11)

21 Bush climate summit 9/26 – 9/27 U.N. Bali Climate Change Conference 12/3 – 12/14 Carbon tax introduced in U.S. House week of 3/13 EPA submits finding that GHGs impact health to OMB 3/19 UNFCC climate talks 8/27-8/31

22 Key Coverage Patterns

23 Media Technology

24 Persistent Topics Drive “Mini-Spikes”

25 Media Underdogs “Climate Change Malpractice; The Bush administration won't lead. And now it won't get out of California's way, either.” “Some aren't waiting for climate consensus” “All eyes on Calif. climate-change fight; Proposed measures would set law in motion to battle global warming”

26 Getting Attention in a “Phase 5” World  Focus on technology  Be the underdog  Use a life preserver  Global development trends  Industry shifts  Major events  New research


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