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© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 18 MARKETING IN A GLOBAL ECONOMY 18-1The Expanding World Economy 18-2How Businesses Get Involved 18-3Understanding International Markets CHAPTER 18
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 2 Focus Questions: Based on the ad, what types of products and services does XL Capital offer and who are its customers? How would a business involved in international trade benefit by working with XL? ©XL
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 3 THE EXPANDING WORLD ECONOMY GOALS Describe the important role that international trade plays in the global economy. Explain why businesses expand into international markets and how governments assist them in doing so. 18-1
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 4 The United States and International Trade International trade imports exports The changing nature of international trade
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 5 Why Businesses Are Going Global Changing markets and competition Assistance with international marketing
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 6 HOW BUSINESSES GET INVOLVED GOALS Define indirect and direct exporting and balance of trade. Explain how foreign production, foreign investment, and foreign joint ventures operate. Describe the way in which multinational companies compete by thinking globally. 18-2
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 7 The Importance of Marketing in International Trade Indirect exporting Direct exporting Balance of trade
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 8 Foreign Production, Investment, and Joint Ventures Foreign production Foreign investment Joint ventures
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 9 Multinational Companies Businesses that have operations throughout the world and that conduct planning for worldwide markets are multinational companies.
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 10 The Worlds Largest Employers CompanyHome CountryNo. of Employees Wal-Mart StoresUnited States1,900,000 China National PetroleumChina1,086,966 U.S. Postal ServiceUnited States796,199 SinopecChina681,900 SiemensGermany475,000 McDonaldsUnited States465,000 Deutsche PostGermany463,350 CarrefourFrance456,295 Agricultural Bank of ChinaChina452,464
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 11 UNDERSTANDING INTERNATIONAL MARKETS GOALS Explain how economic conditions affect the ability to market within a country. Describe the factors that determine the best marketing mix for particular countries. Examine how conditions in international markets affect the completion of marketing functions. 18-3
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 12 The International Economic Environment Preindustrial economies Industrial economies Postindustrial economies
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 13 Information Needed for International Markets Market Information Needs Economic Environment Culture and Customs Consumer Characteristics Political and Legal Structure Technology
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 14 Condition of the Economy Gross domestic product (GDP) Gross national product (GNP) Standard of living Productivity Purchasing power Consumer Price Index Inflation Recession Business cycles
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 15 Finding the Right Mix for Foreign Markets Consumer characteristics Culture and customs Technology Political and legal structure
© 2009 South-Western, Cengage LearningMARKETING Chapter 18 16 International Marketing Activities Gathering market information Adjusting the marketing mix and marketing functions Product/service management Distribution Selling Financing Pricing Promotion
© 2011 South-Western | Cengage Learning Our Global Economy Economics and Decision Making Basics of Economics Economic Systems 2-4.
The Global Economy “Its All Relative” Copyright © Texas Education Agency, All rights reserved.
© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 9 DEVELOPING A MARKETING STRATEGY AND MARKETING PLAN 9-1Elements of a Marketing Strategy 9-2Marketing.
© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 5 MARKETING INFORMATION AND RESEARCH 5-1Understanding the Need for Market Information 5-2Finding.
Import & Export Basics Memory Reed Harris County High School June 2008.
© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 15 EFFECTIVE PROMOTION MEANS EFFECTIVE COMMUNICATION 15-1Promotion as a Form of Communication.
© 2011 South-Western | Cengage Learning Global Entrepreneurship and Small Business Management Entrepreneurial Enterprises The Business Plan.
Global Marketing Chapter 5. Global Marketing Why do I need to study this? Why do I need to study this? Why Go Abroad? Why Go Abroad? Increased Revenue.
©2013 Cengage Learning. All Rights Reserved. Business Management, 13e Characteristics of Business The Nature of Business Changes Affecting.
Foundations of Chapter M A R K E T I N G Copyright © 2003 by Nelson, a division of Thomson Canada Limited. Global Marketing 20.
1 Chapter 19 The Global Marketplace. 2 Global Marketing into the Twenty-First Century The world is shrinking rapidly with the advent of faster communication,
Measuring a Nation’s Income
McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Global Business and Accounting Chapter 15.
© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON2-1 GOALS Describe the basic economic problem. List the steps of the decision-making process. ECONOMICS.
© 2011 South-Western | Cengage Learning Government and Global Business Political Environment and Global Business How Government Discourages.
Marketing Environment (Global Marketing) 03 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall.
Section 3.1 What Is an Economy? Chapter 3 political and economic analysis Section 3.2 Understanding the Economy.
AN OVERVIEW OF INTERNATIONAL BUSINESS. CHAPTER 1: AN OVERVIEW OF INTERNATIONAL BUSINESS To understand the meaning of international business and look at.
Economics Analysis of the choices people and governments make in allocating scarce resources Microeconomics Study of small economic units, such as individual.
Chapter #4. International Trade Is the exchange of goods and services among national Imports – are goods and services purchased from other countries Exports.
© Professor Daniel F. Spulber Analytical Frameworks.
Economics. Needs vs. Wants Factors of Production List the factors of production, define and explain in the next three slides.
Introduction to Business © Thomson South-Western ChapterChapter Economic Activity Measuring Economic Activity Economic Conditions Change.
Introduction to Business © Thomson South-Western ChapterChapter Business in the Global Economy International Business Basics The Global Marketplace.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e C H A P T E R 3 SLIDE International Business Basics The Global.
Chapter 7 Reaching Global Markets 7 | 3Copyright © Houghton Mifflin Company. All rights reserved. Objectives Understand global marketing strategy Analyze.
Intro to Business, 7e © 2009 South-Western, Cengage Learning SLIDE1 CHAPTER International Business Basics The Global Marketplace International.
The Global Marketplace Global Marketing in the 21 st Century The world is shrinking rapidly with the advent of faster communication, transportation,
Copyright 1999 Prentice Hall 19-1 Chapter 19 The Global Marketplace PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong.
Thrive in the Marketing Environment: The World Is Flat Chapter Three.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e C H A P T E R 2 SLIDE Measuring Economic Activity Economic Conditions.
Chapter Fifteen The Global Marketplace. Roadmap: Previewing the Concepts Copyright 2007, Prentice Hall, Inc Discuss how the international trade.
Middle East Economics Study Guide 1. Copy homework in agenda: Review Study Guide nightly 2. Get out 2 sheets of notebook paper and label the first:
1 Chapter One Globalization and International Business.
© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 11 SERVICES NEED MARKETING 11-1What Are Services? 11-2Classifying Types and Evaluating Quality.
Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Chapter 04 Managing in the Global Environment.
1 Chapter 5: Developing a Global Vision Copyright Cengage Learning 2013 All Rights Reserved Designed & Prepared by Laura Rush B-books, Ltd. Introduction.
What is Economics? An economic system is a country’s way of using limited resources to provide goods and services. Scarcity means that there is never.
Chapter 1 An Introduction to International Trade.
Copyright © 2011 Pearson Addison-Wesley. All rights reserved. Chapter 11 An Introduction to Open Economy Macroeconomics.
Part Two Using Technology for Customer Relationships in a Global Environment Global Markets and International Marketing 5 5.
1 The Global Marketplace ROAD MAP: Previewing the Concepts Discuss how the international trade system, economic, political-legal, and cultural.
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