Presentation on theme: "Home of unlimited opportunity. Getting Noticed Online (In a Good Way)"— Presentation transcript:
Home of unlimited opportunity. Getting Noticed Online (In a Good Way)
*Prep for This Weeks Session* Make copies of the Perception is Everything handout, one per associate. Refer to slides 19-22 for more information. Set up a flipchart and markers for a group brainstorm. Refer to slides 29-30 for more information. *Delete this slide before presenting *
Home of unlimited opportunity. In our first session we explored the three benefits of social networking: 1.Establishing a presence – Creating online profiles will allow more people to get to know who you are and what you do. 2.Build your sphere – You can quickly and significantly build your network through online channels, which will build your business. 3.Educate the public – Keep your friends and followers updated on the latest industry news. Youll be seen as the industry and neighborhood specialist. Picking Up Where We Left Off…
Home of unlimited opportunity. Well continue our focus on social networking by covering tips and techniques for: Rising to the top on Google How you appear online Becoming a trusted advisor Turning online networking into face-to-face opportunities Todays Make Your Connections Session
Home of unlimited opportunity. Finding an Agent Last session we discussed: 9% of buyers found their real estate agent through the internet 91% of buyers found their agent through ways not related to the internet Source: NJAR 2008 Profile of New Jersey Home Buyers and Sellers – includes national data
Home of unlimited opportunity. Why are we so focused on online social networking? If only 9% of buyers found their agent through the internet…
Home of unlimited opportunity. It starts with the Real Estate Agent Selection Cycle. Lets take a closer look…
We will begin by looking at how customers find you online…
Home of unlimited opportunity. When customers are researching an agent who was referred to them, what method would they most likely use for their research? Researching Agents
Home of unlimited opportunity. LinkedIn, Twitter and Facebook, in addition to a personal website, are heavily weighted so that you get to the top of Googles online search results (known as search engine optimization or SEO). So…a completed LinkedIn, Twitter and/or Facebook profile is the leading way to ensure a spot at the top of a Google search. Lets look at an example… Guarantee Your Spot at the Top of the List
Home of unlimited opportunity. If you were a buyer or seller that searched Google for Dodi Reilly, wouldnt you perceive that Dodi has a strong online presence?
Home of unlimited opportunity. In addition to an online presence, customers look for certain characteristics in the agent they choose. Lets take a closer look…
Home of unlimited opportunity. Important Factors When Choosing an Agent Source: NJAR 2008 Profile of New Jersey Home Buyers and Sellers – includes national data
Home of unlimited opportunity. Top 4 Most Important Agent Skills & Qualifications Source: NJAR 2008 Profile of New Jersey Home Buyers and Sellers – includes national data
Home of unlimited opportunity. Now you know how to rise to the top of a Google search and youre aware of the characteristics customers look for when choosing an agent. Next lets discuss the importance of how you appear online.
Home of unlimited opportunity. In an online world, what you intend to say can be very different from what the reader perceives.
Home of unlimited opportunity. Exercise: Perception is Everything Here is an exercise that proves this point: Working individually, read the two examples and answer the two questions on the handout. Take 3 minutes to complete this. Distribute handout
Home of unlimited opportunity. Group Discussion: Perception is Everything 1.What word did you circle that best described your impression of how Louis felt in his email? 2.What word did you circle that best described your impression of how Joy felt about the blog?
Home of unlimited opportunity. Group Discussion: Perception is Everything Lets see what Louiss intent was in writing this email: Louis was saying how impressed he was with the way Bob handled the difficult negotiation. Louis felt that if he were in that situation, he could never have done as well as Bob had.
Home of unlimited opportunity. Group Discussion: Perception is Everything Lets see what Joys intent was in writing this posting: Joy was saying how upset she was about the blog. She couldnt believe that people posted positive comments about it and was sarcastically wondering how they could possibly blog about something worse the next time.
Home of unlimited opportunity. How You Appear Online Is Critical To Your Business Be mindful of what you post online. It is permanent – there will always be a record of it – and viral, with the ability to reach thousands of people within minutes. Maintain your reputation and credibility as a successful real estate agent with your online network just as you do in your community. Keep your updates positive, engaging, and informative. Being authentic, personable, and knowledgeable is key to making connections in-person and online.
Home of unlimited opportunity. Three Ps of Social Networking Use this balance of daily updates on your social networking sites to maintain your appearance online and keep your networked engaged: Personality - keep it positive and let them get to know you on a personal level (family, pets, etc.) Passion – Share your knowledge and interests (neighborhood specialist, hobbies, travel etc.) Profession – intermittently, remind them of what you do and what is happening in your business and local market
Home of unlimited opportunity. Lets look at the guiding principle for becoming a trusted advisor to your online network… Becoming A Trusted Advisor
Home of unlimited opportunity. The Emotional Bank Account Source: Stephen Covey 7 Habits of Highly Effective People Emotional deposits represent thoughtful, caring things you do for your networks benefit (either individually or as a whole). Emotional withdrawals represent things you take from them. Making too few deposits and too many withdrawals can negatively impact your network and affect their perception of you as a trusted advisor.
Home of unlimited opportunity. Tips for Making Emotional Deposits Source: Stephen Covey 7 Habits of Highly Effective People Apply the three Ps of online social networking Personality Passion Profession Send personal updates on birthdays, etc. Interact with your network, frequently commenting and responding to your networks updates and questions Be helpful, kind, and thoughtful
Home of unlimited opportunity. Emotional Withdrawals Source: Stephen Covey 7 Habits of Highly Effective People What to avoid: Posting updates only about your business and your listings. With online social networking people need to see a mix of both business and non-business interactions, just as they would want to hear in person. Religious/political points of view, and potentially offensive jokes, videos, etc. Disclosing client information
Home of unlimited opportunity. Tips for Becoming a Trusted Advisor Make more emotional deposits than withdrawals. Create a daily plan and schedule for social networking. Keeping current and active will ensure you reap the benefits your social networking/marketing efforts Social networking should be in addition to prospecting and marketing, not in replacement of it Build a resource list of valuable, informative items to share with your network. Sales and coupons Market information: links, blogs, articles, videos Events: office, social, community Lets start to create this resource list right now…
Home of unlimited opportunity. Activity: Websites Worth Sharing What websites do you use to get valuable information, tips and ideas to share with your network? Lets create a top ten list.
Home of unlimited opportunity. Last but not least, turning your online social networking efforts into face-to-face opportunities is really what it is all about…
Home of unlimited opportunity. Samples of Online Postings to Move from Online to Face-to-Face Stop by my Open House this Sunday at 123 Main St. Would love to see you! I am going to the town parade on Saturday morning. Want to join me? Curious as to how you might be able to take advantage of the $8000 tax credit? I have a few seats reserved at my next seminar. First come, first serve. Dont forget my annual 4 th of July picnic starts at 1 p.m., this Saturday, at the town park gazebo. Hope to see you there. Love my daily morning walks! Are you interested in joining my walking club? We meet at 7:30 a.m. at Smith Ball Field.
Home of unlimited opportunity. Successful social networking is a blend of both online and face-to- face interactions. Make sure you are doing both!