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BRAND TWITTER ACTIVITY REVIEW JAMES TAYLOR: | Tel: +44 (0)1273 234 290 March 2012.

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Presentation on theme: "BRAND TWITTER ACTIVITY REVIEW JAMES TAYLOR: | Tel: +44 (0)1273 234 290 March 2012."— Presentation transcript:

1 BRAND TWITTER ACTIVITY REVIEW JAMES TAYLOR: | Tel: +44 (0) March 2012

2 © 2012 Brandwatch | Brand Twitter Activity

3 Of 258 monitored brands, 23 had no account or never tweeted © 2012 Brandwatch | 125 brands (about half) tweeted 50 times per week or more. In 2011, 16% of monitored brands did not tweet compared to 9% in 2012

4 Brands that do not use Twitter include Apple and 3 Mobile © 2012 Brandwatch | Brand(Lack of) Activity AldiNever tweeted AppleNo Account BootsNo Account BordersNo Account BurtonNo Account Circuit cityVery Infrequent updates Freedom2surfNo Account PrimarkNo Account PrudentialNever tweeted Southern WaterNever tweeted 3 MobileNever tweeted

5 The majority of Brands use Twitter for both broadcast and engagement © 2012 Brandwatch | 75% BOTH BROADCAST AND ENGAGEMENT 9% NO ACCOUNT OR ACTIVITY 13% BROADCAST ONLY 3% ENGAGEMENT ONLY

6 While the majority of brands have just one Twitter account, around 35% have more than one. © 2012 Brandwatch | National Rail had the most Twitter accounts (27), each of them covering a different region.

7 More and more brands have made the decision to use more than one Twitter account. © 2012 Brandwatch | The proportion of brands using multiple accounts has increased five-fold. The majority of Brands still use just one account, but this figure is shrinking 9% NO ACCOUNT OR ACTIVITY 35% MULTIPLE ACCOUNTS 56% ONE ACCOUNT 16% NO ACCOUNT OR ACTIVITY 7% MULTIPLE ACCOUNTS 77% ONE ACCOUNT

8 Brand accounts are tweeting less frequently on average, than they were in 2011 © 2012 Brandwatch | In 2011, half of the monitored brands tweeted fewer than 19 times per week. In 2012, half tweeted fewer than 7 times per week.

9 CONTACT © 2012 Brandwatch | WEB: PHONE: UK: +44 (0) US: Germany: +49 (0) FAX: UK: +44 (0) DOCUMENT LIMITATION The information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions. Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom


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