Presentation on theme: "Trends in the Web Space, from an insider"— Presentation transcript:
1Trends in the Web Space, from an insider Bharat VijayFounder, Boltell
2Today’s Talk My background Some web history Inflexion points for web companiesTrends in modern web companiesGoal : Identify questions to ask when evaluating trends in the web space
3The Web and I 15 year long affair Early-Yahoo!, mid nineties Studying web users, late ninetiesWeb information retrieval, early 2000sGlobal engineering for web companies, early 2000India conceptualized Global Web products,Amazon & e-commerce,
4The Web and I uGenie – an India based e-commerce startup (2007) A startup for the Facebook revolution – weRead (2008)New Web advertising models (2009)2nd Generation Information companies from the web - Boltell (2010)
8Inflexion points Apply to portions of Web or any industry Identifying them helps understand trends and short term plansIMO, applicable in 5-10% of cases, but can be a costly missIs there a Land Grab ?Are the products in an Improve phase ?Are key players beginning to Experiment ?Is it a Survive phase ?
9Evolution of the web Improve Land Grab Improve Land Grab Dot com crash ExperimentSurviveWon‘t find this in any book. This is my perspectiveImproveLand Grab
10Land Grab Growth/user interest in an area Is there money being invested ?Deferred business returnsPowerful ability to spread informationKey to a successful land grab is aggregationYahoo! Launched upwards of 50 products in a year and it was not aloneMore than applications on facebook in 2007
111996 Land Grab Off-line information was fast spreading to the web Web was spreading as a quick, cheap way to get informationPeople quickly wanted products to try out on the webYahoo!, Excite, Lycos, Infoseek and others launched thousands of products in 18 months.Many companies were bought out for large sums of moneyKey question : How important is first to market?
142007 Land grab (facebook)Socially important information was spreading fast.Facebook embraced openness – allow others to quickly innovate.Not as much money as 1996, but not as expensive to launch either.People tried out many productsMany companies bought for small amounts, but successful exitsFacebook rockets past Yahoo! And Google as the messaging platformKey question : How fast can a product grow through the social network ?
15Improve era Most dominant players established End users become discriminating in the new universeFeatures become important. Companies and products that offer these features get gobbled up.Key question : How toRetain customers ?
16Experiment Era No immediate danger of a collapse Large companies place some big long term betsExample – Amazon with S3, EC2Key question : Should I continue to survive and improve profits OR experiment at the cost of profitability ?
17What does a web product need ? Marketing and customer acquisitionRevenues through sales/advertisingCustomer dataInfrastructure to improve/innovateUptimeCapital
18Marketing trends Social media integration is a must Search engine optimization is crucialSurprise – it may be cheaper to market offline !Mobile apps will go from simple to compellingSEM can have prohibitive cost – probably a last resortKey question : Who is able to market using leverage ?
19Capital and RevenuesCapital is hard to come by for another months.Mad rush areas like iPhone apps, mobile apps, cloud computing are getting some funding.Advertising revenues are available for content adsSurprise : People may actually buy your premium productsKey question that techies don’t ask : How effective are the product sales ?
20Infrastructure and Uptime Cloud based services are already world classSimple integration/development can be outsourced to 24x7 companiesThe keyword is integration – widgets/APIs/virtual servers are availableSurprise : Minimize your time to first set of sales
21Web Customer data Very few products – area is wide open for innovation Google Analytics provides reportingHuge need to marry IR with traffic trendingKey question : Is there a real connection between data we are measuring and the sales process ?
22Today’s opportunities Information source is now the web. In fact there is too much information – too many informative writeups, too much video, too much news, noise level is very highDevices are portable, powerful, smart. There are too many types and not yet wired well. China and Taiwan cranking them out by the 10s of millions. But people pay for them unlike the internet.
23Today’s opportunities Taking information through till the transactions and beyond.Cleantech, Education, Healthcare, Infrastructure are the areas in India getting fundingQ $1.9 billion in fundingSource: Deloitte Consulting Report
24In a Nutshell Ask questions to really interpret the trends Each subdomain has inflexion points – Land grab, Improve, Experiment, SurviveCost of web marketing is very high. Opportunity for new age content companies.Web infrastructure can make it fast for you to reach sales and critical business feedbackEnd users may buy your products through interesting channelsMaking sense of customer data today is tough, but is an opportunityAsk questions to really interpret the trends