1. Define your word, define your world Define the following: RUNNING LATTE UNBRELLA
1. Define your word, define your world RUNNING LATTE: showing up late to work because you stopped for coffee along the way. I told them I got stuck in traffic, but really I was running latte. UNBRELLA: An umbrella turned inside out by forceful wind. It won't keep you dry but if you want to, you can stand under my unbrella-ella- ella.
Urban dictionary - Define your world URBAN DICTIONARY The definitions on Urban Dictionary are meant to be those of slang or ethnic culture words, phrases, and phenomena not found in standard dictionaries. Most words have multiple definitions, usage examples, and tags. http://www.urbandictionary.com
http://ec.europa.eu/publications/arc hives/young/01/txt_whatme_racist_ en.pdf http://ec.europa.eu/publications/arc hives/young/01/txt_whatme_racist_ en.pdf Humorous and informative pamphlet that can be used to address discrimination on grounds of sex, race, ethnic origin, religion or belief, disability, age or sexual orientation.
daily papers, magazines www.gocomics.com www.cartoonstock.com Cartoons are powerful teaching tools and can Tell a complex story in a few images Provide comment and provoke thought on events and issues in the news Give an example of vocabulary related to current trends and fads Provide easily identifiable characters to form the basis for sketches Show culture in action with the ways that men or women are behaving and are expected to behave Comment on and illustrate a whole range of issues like racism, teenage relationships, sexism, ageism, family relationships. Lavery, 2011
Advertising slogans What do these slogans advertise? 1.The byte into an apple. 2.Every bubbles passed its fizzical. 3.Get your tingue in a twost. 4.Youll find theres no Camparison. 5.Earth – thats what you would eat if you lived on Mars. 6.Social networking since 1873.
Advertising slogans 1.The byte into an Apple. (Apple computers) 2.Every bubbles passed its fizzical. (Corona) 3.Get your tingue in a twost. (Typhoo) 4.Youll find theres not Camparison. (Campari) 5.Earth – thats what you would eat if you lived on Mars. (Mars) 6.Social networking since 1873. (Heineken) How many meanings do they convey? What are they? How is that achieved? Which slogans do you like the most? Why?
Metaphors Metaphor is such a powerful conceptual tool, it is only to be expected that it is widely used in advertising, where one of the main aims clearly is to establish connections between different areas of experience, either for the purpose of transferring features or for creating an effect that attracts attention. (Lundmark 2005 :40).
We know drama A dramatic surprise on a quiet square http://www.youtube.com/watch?v=316AzLYfAzw What is the promotion for? Why has this sort of promotion been used?
Advertisements What can we do with ads: study language study and discuss culture, society, values analyze ads as a piece of visual art use ads to develop all language skills use them to enhance students motivation and creativity www.adsoftheworld.com www.coloribus.com www.advertlog.com www.advertnews.com
Through the looking glass Rare voluntary species for extinction applies of ebooks Rise childrens traditional threatening Google skills Starbucks first to coffee worlds hands-free launch New glasses you never real have mean to see facebook a person again person event attends concert attempting Young without to record entire on mobile rock phone launch McDonalds for eaters to Unhappy Meal binge
discuss some interesting ideas that have come up vote on the most amusing story discuss the link between the title and the story with the real life events or situations discuss the language of headlines investigate the language of news Using Newspapers in the Classroom, Paul Senderson www.newsbiscuit.comwww.newsbiscuit.com Articles and features range from satirical www.theonion.com takes on current affairs, to various silly www.theonion.com www.njuz.netwww.njuz.net and bizzare ideas
Humour : is a good vehicle for providing authentic cultural information builds bridges between cultures practices language items in genuine contexts brings students closer together releases tension develops creative thinking provides memorable chunks of language reinforces previously learned items generates a happy classroom enhances motivation enriches textbook-based courses introduces a refreshing change from routine language-learning procedures Laughing Matters by Péter Medgyes (2002)
Thank you for your attention. firstname.lastname@example.org