1. A digital audio and video market on the web

2. Participants: Admin, Sellers, Buyers, Archivists, Publishers Content: multilingual, customer- defined and extensible categories and metadata Offers: tools to attract and entice buyers, e.g. public and private offers, promo codes etc.) Sale: online and offline negotiations, cart, virtual and physical payment and delivery, integration with customer’s invoicing system An ICT platform for economic exploitation of AV content in a B2B context What is MAVD 2 A digital audio and video market on the web

3. 3 The Admin role - general Admin has the following main tasks: Create and manage users and roles for internal staff and external customers Define and manage (e.g. extend the list of) metadata and content categories for archiving, searching, selling and publishing Set Promo Codes, to allow Buyers to obtain discounts on the content put on offer Prepare and send to defined recipients emails with summary results of the processes (reporting) A digital audio and video market on the web

4. 4 Archivist performs its tasks through a private interface divided into 5 areas: The Archivist role - general AreaItems VideosVideos in the system folder, not yet archived ContentsVideos archived, or videos to which metadata have been added SetsVideos grouped in sets of content TemplatesVideos whose metadata were set as template Message Log A digital audio and video market on the web

5. 5 The Archivist role – Videos area The area shows all videos uploaded to the system folder and waiting to be archived and makes it possible to: Select some or all videos to make a content set Display the editable metadata fields (set by Admin) and make changes (thereby making a video appear in the "Contents" area) by clicking the "Detail" button Perform queries on content A digital audio and video market on the web

6. 6 The Archivist role – Contents area The area shows videos that have been archived or augmented with metadata and makes it possible to: Select some or all videos to make a set of content Display the editable metadata fields and make changes by clicking "Detail" Set a content as a template and make it appear in the "Templates" area Apply a template to one or more videos of this area Perform queries on content A digital audio and video market on the web

7. 7 The Archivist role – Sets area The area shows videos grouped in content sets and makes it possible to: Display the content sets Create a new set by clicking the "Create" button, entering the name and selecting the content to be included in the set. A digital audio and video market on the web

8. 8 The Archivist role – Templates area The area shows the videos to which template metadata have been added and makes it possible to: View and modify template details by clicking the "Detail" button Remove templates by clicking "Remove from templates." A digital audio and video market on the web

9. 9 Seller performs its tasks through a private interface divided into 5 areas: The Seller role – general AreaItems OffersAll offers made, new offers to be created ContentsVideos archived; videos can be added to a content set or to an existing offer SetsVideos grouped in content sets SalesSales report Notifications A digital audio and video market on the web

10. 10 The Seller role – Offers area The area shows all the offers made and makes it possible to: Create new offers by clicking "Create new“ and entering offer data Associate an event Promo Code, e.g. of a fair, to an offer, for Buyers to get discounts Publish an offer (public or private) or remove it from publication Change name/description/price/content/recipients of an offer or delete an offer A digital audio and video market on the web

11. 11 The Seller role – Contents area The area shows the archived videos and makes it possible to: Select all or some video to make a content set Select all or some videos to add to an existing or new offer View detailed content metadata by clicking the "Detail" button Perform queries on the contents A digital audio and video market on the web

12. 12 The Seller role – Sets area The area shows videos arranged in sets and makes it possible to: View the content set Create a new set by clicking the "Create a set" button, entering a name and selecting the content to be included in the set. Sets can be used to create offers with more content included. A digital audio and video market on the web

13. 13 The Seller role – Sales area The "Sales" area shows reports of sales. A digital audio and video market on the web

14. 14 Buyer performs its functions through a private interface divided into 5 areas: The Buyer role - general AreaItems OffersAll offers especially those created for this user Public OffersPublic Offers, addressed to all visitors of the page Public VideosAll public videos viewable for free CartReport of the shopping cart Items PurchasedPurchased content A digital audio and video market on the web

15. 15 The Buyer role – Offers area The area shows all the created offers, dedicated to a user and makes it possible to: Get more information on the content and see a preview by clicking "Detail" Add offers to the shopping cart Select a Promo Code, if activated, to get a discount on the selected offer The right hand side of the screen shows offers that may be added to the cart. A digital audio and video market on the web

16. 16 The Buyer role – Public Offers area The area shows all the created offers, directed to the current user and to all visitors, and makes it possible to: Get more information on the content and see a preview by clicking "Detail" Add offers to the shopping cart Perform queries on content A digital audio and video market on the web

17. 17 The Buyer role – Public Videos area The area shows all videos made public by Publisher and makes it possible to: Get more information on the content by clicking the "Detail" button View a video by clicking the thumbnail Perform queries on content A digital audio and video market on the web

18. 18 The Buyer role – Cart area The area shows the status of the shopping cart and makes it possible to: Check out and proceed with PayPal payment by clicking the cart button Empty the cart by clicking the button Delete a single offer in the cart by clicking the “Remove" button A digital audio and video market on the web

19. 19 Publisher performs its tasks through a private interface divided into 2 areas: The Publisher role – general AreaItems ContentsArchived video available for streaming My StreamingContent available for streaming on public page A digital audio and video market on the web

20. 20 The Publisher role – Contents area The area shows archived video available for streaming and makes it possible to: View content metadata by clicking the "Detail" button View a video by clicking the thumbnail Add content to the public page, by clicking "Put in Streaming" Perform queries on the content A digital audio and video market on the web

21. 21 The Publisher role – My Streaming area The area shows content for streaming on the public page and makes it possible to: View a video by clicking the thumbnail Remove content from the public page by clicking “Remove from Streaming” Perform queries on the content A digital audio and video market on the web

22. MDAV Architecture 22 Ingestion and compression server Server on cloud (video, metadata, users, offers, transactions) Publishing on web Publishing on Smart TV Mgmt of public offers Mgmt of private offers Non/low compressed videos Compressed Video Streaming Export Purchase and payment Visitor Editor Buyer Visitor Seller Archivist Buyer A digital audio and video market on the web

23. Video Repository (file system) AVC/AAC Transcoding Content DB Streaming Repository (file system) STREAMING SERVER Master Repository (file system) LOCAL SERVER PUBLIC SERVER Greater flexibility with 2 server architecture 23 A digital audio and video market on the web

24. Master Repository Contains AV master sources Compressed Repository Contains different compressed versions of AV masters AVC/AAC Transcoding Transcoding from input to output format Video Manager Manages (low) compression original AV files Provides compressed files on demand of public server Video Manager AVC/AAC TranscodingUploader Master Repository Compressed Repository Architecture of private server 24 A digital audio and video market on the web

25. Content DB Business Logic Core Services Archivist Controller Seller Controller Buyer Controller Admin Controller Domain Model Archivist view Seller view Buyer view Admin view ACL / Security Streaming Repository Streaming Server Payment Invoicing Editor Controller Editor view Layout & Template Video Handling API Search Engine Architecture of public server 25 A digital audio and video market on the web

26. Installation requirements 26 System installation On local server On public server Can be personalised based on customer requirements Minimum requirements Both servers are Linux-based Servers need Java, Tomcat, Gstreamer and a relational database (MySQL or PostgreSQL) System software not tied to specific hardware A digital audio and video market on the web

27. WimLabs Srl C.so Castelfidardo 30/A 10129 Torino Italy www.wimlabs.com info@wimlabs.com +39 335 612 11 59 Contacts A digital audio and video market on the web 27