Presentation on theme: "Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director"— Presentation transcript:
1Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAMChrysler Latin AmericaOrlando, FloridaJuly, 2013
2Latin America posted strong results in 2012 Chrysler Latina Key Achievements:Retail sales came in at 49,055 vehicles, up 2% from a year earlier.Chrysler in Latin America posted the best selling year since 1998.In 2012 the Jeep Brand set the all time in Latin America 32K units.Chrysler Latina finished as the number two region for Chrysler International.6 Latin American markets ended up within the top 15 countries by sales.8 markets posted all time retail records.
3Chrysler posted the 2nd best selling year ever exceeding 49k units. Chrysler Sales Development & ForecastRetail sales 2004 – 2012
4Latin America remains as an important of part Chrysler’s International sales. Chrysler International Sales Development2004 – 2012 Chrysler Latina sales as percent of total Chrysler International sales.Chrysler LatinaAll other InternationalMarkets* Does not include FIAT branded cars in Europe
5Latin America finished 2012 being the second most important region for Chrysler International Region’s Share of Chrysler International SalesEurope14%Western EuropeAMEER23%Africa, Middle East, Eastern Europe & RussiaLatina23%APO39%Asia Pacific OperationsLatin America & the CaribbeanSales by Region2012 retail sales* Does not include FIAT branded cars in Europe
6Six Latin America countries finished within the top 15 sales volume markets for Chrysler International in 2016Top Volume Markets2012 Chrysler International retail sales1. China2. RC Middle East3. Australia4. South Africa5. Puerto Rico6. Venezuela7. Chile8. Brazil9. Italy10. Germany11. Russia12. Japan13. Argentina14. South Korea15. Colombia
7Chrysler Latina’s key markets (6) account for 90% of total sales in the region Rest of Latin America5,933 unitsColombia3,872 units12%Puerto Rico9,743 units20%8%Argentina5,040 units10%19%14%Venezuela9,423 units17%Brazil6,923 unitsChile8,121 units
8Jeep accounts for two thirds of total Chrysler Sales in Latin America Brand Share of Total Sales2012 Retail Sales – 49,055 Units1,377 units3,428 units3%7%24%11,593 units65%31,943 units
9Cars Truck MPV’s 68% SUV’s Chrysler sales in Latin America are dominated by SUV’s accounting for 68% of its total salesShare by type of Vehicle2012 Retail SalesCarsTruck7%7%MPV’s18%68%SUV’sNote: Figures related to the segment.Photo related to the best seller vehicle.
106 of the top selling vehicles are SUV’s Best Selling Vehicles2012 Retail SalesDurango1,407 unitsOthers10%Grand Cherokee3%11,722 units6%24%Patriot2,811 units7%Ram Pick Up10%3,279 units16%Journey7,712 units12%13%Wrangler5,023 unitsCherokeeCompass6,088 units6,299 units
11Chrysler in Latin America posted the best selling year since 1998. Chrysler Latina 2012 Retail SalesSales% Change from 2011Puerto Rico *9,743Venezuela9,423Chile8,121Brazil6,923Argentina5,040Colombia3,872Rest Latin America5,933Total49,055*) 2012 posted the best selling year ever
12New distributor appointed Independent distributors totaled 5,933 vehicles and a solid growth (28% average) from a year ago2012 Chrysler Latina Retail SalesSales% Change from 2011Peru *2,012Dominican Rep. *708Barbados470Paraguay *450Costa Rica429USVI407Uruguay *313Bolivia *233Guatemala215Panama208Ecuador190Honduras *130El Salvador *102Nicaragua66OthersTotal5,933New distributor appointed*) 2012 posted the best selling year ever
13Network Development Grupo Kauffman Chrysler Facility HondurasGrupo Q HondurasDominican RepublicReid & Cia.GuatemalaGrupo Q GuatemalaPuerto RicoChrysler International SevicesEl SalvadorGrupo Q El SalvadorUS Virgin IslandsCaribbean Auto Mart & CDJ of St. CroixBarbados & CaribbeanInteramericana Trading CorpNicaraguaAutoStar NicaraguaNicaraguaCosta RicaAutoStarVenezuelaChrysler de VenezuelaCosta RicaColombiaChrysler ColombiaColombiaPanamaAutomotora AutoStarPanamaEcuadorCorporacion MARESAEcuador (1)KeyBrazilCJD Comercio de VeiculosChrysler FacilityCommon distributorwith FiatGeneral Distributor3rd Party DealerPeruDiveimportBoliviaOvando & Cia3rd. Party Dealers (ITC)ArubaAntiguaBahamasBelizeBermudaSt. MarteenCuracaoTucks & CaicosCayman IslandsTrinidad & TobagoHaitiJamaicaSt. KittsSurinameTortolaParaguayGrupo GardenGroupsParaguayGrupo KauffmanGrupo QSKBergeUruguay (1)SevelUruguayChileComercial ChryslerArgentinaChrysler ArgentinaRecently ReplacedChrysler Distribution NetworkPresence in 35 countries16 Independent distributors4 owned companiesManufacturing facilities in VenezuelaNotes(1) Effective November 1st, 2012 MARESA became the New Chrysler distributor in Ecuador.
14Independent distributors are highly satisfied with the support received from the Regional Office Distributor Satisfaction SurveyOverall satisfaction with the service provided by the Regional Office100%100%100%93%94%93%21%13%20%14%31%79%93%79%87%63%80%KeyVery SatisfiedSatisfiedSource: Annual distributor satisfaction survey
16Chrysler will be posting in 2013 best selling year ever, exceeding 50k units for the 1st time in Latin America.Chrysler Sales Development & ForecastRetail sales 2004 – 2013 forecast based on Plan 06-13*Retail sales forecast based on Plan P06-13
17In 2013 Chrysler in Latin America will be growing faster than the industry. Chrysler Latina 2013e Retail SalesSales% Change from 2012Puerto Rico *10,000Brazil9,704Chile *9,130Venezuela7,000Argentina5,000Colombia4,050Rest Latin America6,741Total51,625*) 2013 posted the best selling year ever
18New distributor appointed ... as well several Countries will be posting their best selling year ever in 2013.2013e Chrysler Latina Retail SalesSales% Change from 2012Peru *2,120Ecuador *620Barbados578Dominican Republic500Paraguay *475USVI430Costa Rica425Uruguay309Panama *280Bolivia241Guatemala *240Honduras110El Salvador97Nicaragua70Others246Total6,741New distributor appointed*) 2013 posted the best selling year ever
19Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAMChrysler Latin AmericaOrlando, FloridaJuly, 2013