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1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM.

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Presentation on theme: "1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM."— Presentation transcript:

1 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

2 2 Latin America posted strong results in 2012 Chrysler Latina Key Achievements: Retail sales came in at 49,055 vehicles, up 2% from a year earlier. Chrysler in Latin America posted the best selling year since In 2012 the Jeep Brand set the all time in Latin America 32K units. Chrysler Latina finished as the number two region for Chrysler International. 6 Latin American markets ended up within the top 15 countries by sales. 8 markets posted all time retail records.

3 3 Retail sales 2004 – 2012 Chrysler Sales Development & Forecast Chrysler posted the 2 nd best selling year ever exceeding 49k units.

4 4 Latin America remains as an important of part Chryslers International sales. Chrysler Latina All other International Markets 2004 – 2012 Chrysler Latina sales as percent of total Chrysler International sales. Chrysler International Sales Development * Does not include FIAT branded cars in Europe

5 5 Latin America finished 2012 being the second most important region for Chrysler International Regions Share of Chrysler International Sales Africa, Middle East, Eastern Europe & Russia 23%Latina 23%AMEER 14%Europe Western Europe Asia Pacific Operations 39%APO Latin America & the Caribbean 2012 retail sales Sales by Region * 2012 Does not include FIAT branded cars in Europe

6 6 Six Latin America countries finished within the top 15 sales volume markets for Chrysler International in China 2. RC Middle East 3. Australia 4. South Africa 5. Puerto Rico 6. Venezuela 7. Chile 8. Brazil 9. Italy 10. Germany 11. Russia 12. Japan 13. Argentina 14. South Korea 15. Colombia 2012 Chrysler International retail sales Top Volume Markets

7 7 Puerto Rico 9,743 units 20% 19% 17% 14% 10% 12% 8% Venezuela 9,423 units Chile 8,121 units Argentina 5,040 units Brazil 6,923 units Colombia 3,872 units Rest of Latin America 5,933 units Chrysler Latinas key markets (6) account for 90% of total sales in the region

8 8 Jeep accounts for two thirds of total Chrysler Sales in Latin America 7% 65% 3% 24% 2012 Retail Sales – 49,055 Units Brand Share of Total Sales 31,943 units 11,593 units 3,428 units 1,377 units

9 9 Chrysler sales in Latin America are dominated by SUVs accounting for 68% of its total sales 7% 68% 7% 18% 2012 Retail Sales Share by type of Vehicle Note:Figures related to the segment. Photo related to the best seller vehicle. SUVs MPVs Truck Cars

10 10 6 of the top selling vehicles are SUVs 24% 16% 13% 12% 10% 7% 6% 3% Others 10% Others 10% Grand Cherokee Durango Ram Pick Up Compass Wrangler Journey Cherokee Patriot 2012 Retail Sales Best Selling Vehicles 7,712 units 11,722 units 6,088 units 5,023 units 6,299 units 2,811 units 3,279 units 1,407 units

11 11 Sales% Change from 2011 Puerto Rico * 9,743 Venezuela 9,423 Chile 8,121 Brazil 6,923 Argentina 5,040 Colombia 3,872 Rest Latin America 5,933 Total49,055 Chrysler in Latin America posted the best selling year since Chrysler Latina 2012 Retail Sales *) 2012 posted the best selling year ever

12 Chrysler Latina Retail Sales New distributor appointed Independent distributors totaled 5,933 vehicles and a solid growth (28% average) from a year ago Sales% Change from 2011 Peru *2,012 Dominican Rep. *708 Barbados470 Paraguay *450 Costa Rica429 USVI407 Uruguay *313 Bolivia *233 Guatemala215 Panama208 Ecuador190 Honduras *130 El Salvador *102 Nicaragua66 Others0 Total5,933 *) 2012 posted the best selling year ever

13 13 Recently Replaced Chrysler Facility Common distributor with Fiat General Distributor 3rd Party Dealer Argentina Chrysler Argentina Chile Comercial Chrysler Uruguay (1) Sevel Paraguay Grupo Garden Brazil CJD Comercio de Veiculos Peru Diveimport Ecuador Corporacion MARESA Colombia Chrysler Colombia Bolivia Ovando & Cia Guatemala Grupo Q Guatemala El Salvador Grupo Q El Salvador Honduras Grupo Q Honduras Nicaragua AutoStar Nicaragua Costa Rica AutoStar Panama Automotora AutoStar Dominican Republic Reid & Cia. Barbados & Caribbean Interamericana Trading Corp Puerto Rico Chrysler International Sevices Venezuela Chrysler de Venezuela US Virgin Islands Caribbean Auto Mart & CDJ of St. Croix 3rd. Party Dealers (ITC) Aruba Antigua Bahamas Belize Bermuda St. Marteen Curacao Tucks & Caicos Cayman Islands Trinidad & Tobago Haiti Jamaica St. Kitts Suriname Tortola Grupo Kauffman Grupo Q SKBerge Groups Chrysler Distribution Network Presence in 35 countries 16 Independent distributors 4 owned companies Manufacturing facilities in Venezuela Nicaragua Costa Rica Panama Colombia Ecuador (1) Uruguay Paraguay (1) Effective November 1 st, 2012 MARESA became the New Chrysler distributor in Ecuador. Key Notes Network Development

14 14 Very Satisfied Satisfied Key 93% 100% 93% 14% 79% 21% Distributor Satisfaction Survey Overall satisfaction with the service provided by the Regional Office Source: Annual distributor satisfaction survey Independent distributors are highly satisfied with the support received from the Regional Office 100% 87% 13% 94% 63% 31% 100% 80% 20%

15 Update

16 16 *Retail sales forecast based on Plan P06-13 Retail sales 2004 – 2013 forecast based on Plan Chrysler Sales Development & Forecast Chrysler will be posting in 2013 best selling year ever, exceeding 50k units for the 1 st time in Latin America.

17 17 Sales% Change from 2012 Puerto Rico * 10,000 Brazil 9,704 Chile * 9,130 Venezuela 7,000 Argentina 5,000 Colombia 4,050 Rest Latin America 6,741 Total51,625 In 2013 Chrysler in Latin America will be growing faster than the industry. Chrysler Latina 2013e Retail Sales *) 2013 posted the best selling year ever

18 e Chrysler Latina Retail Sales New distributor appointed... as well several Countries will be posting their best selling year ever in Sales% Change from 2012 Peru *2,120 Ecuador * 620 Barbados578 Dominican Republic500 Paraguay *475 USVI430 Costa Rica425 Uruguay309 Panama *280 Bolivia241 Guatemala *240 Honduras110 El Salvador97 Nicaragua70 Others246 Total6,741 *) 2013 posted the best selling year ever

19 19 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM


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