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Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©
WHAT WELL BE CHATTING ABOUT… Social workers, grant writers, life coaches and now marketing directors! Why do I need to market my program? Marketing to FSS participants (recruiting) Marketing to the community (networking, partnerships and donations) Developing materials Promoting FSS ! ©
THINK BUSINESS! Part of running a successful program is getting the word out! You will need to develop various marketing materials and campaigns that appeal to your targeted population. Get creative and have fun with it. You will yield positive results with professional marketing materials (more recruits, donations and services). ©
GETTING THE WORD OUT FOR RECRUITING How do you want to reach your potential clients? (mass mailing, informational coffee, session at voucher briefing…or all of the above) Develop an assortment of marketing materials such as business cards, brochures, flyers, postcards, etc. Get creative and use clear and easy to understand language Recruiting methods may depend on your program size, budget and geographical location. Maintain communication with your Section 8 Coordinator. He/she will be essential for recruiting. ©
BROCHURES SHOULD INCLUDE: Eye catching colorful flyer Description of FSS Program Highlight golden egg escrow accounts Supportive services offered through FSS Program Key components of FSS Program Stress that FSS posses no risk to Section 8 The effectiveness of the FSS Program Vignettes from Actual FSS participants All contact information ©
FSS Informational Session Flyer Eye catching colorful flyer Mass mailing to all Section 8 voucher holders Time, date, location that is convenient for your population RSVP- limited number of slots available Your Contact Information Offer childcare & refreshments Offer door prizes ( i.e. grocery store gift card, Wal-Mart gift card) ©
THE INFORMATIONAL SESSION Handouts Explain benefits of FSS Program Fully explain escrow accounts in clear simple terms Have FSS program graduates talk about their positive experiences. Q & A Set up individual appointments ©
THE ESCROW ACCOUNT How FSS Escrow Works Initial Situation Total Tenant Payment Contract Rent HAP $ $1, $ Two Years Later (Employment Income Increases TTP to$500.00) Total Tenant Payment Contract Rent HAP $ $1, $ $500 HAP $ Escrow TTP = Your portion of the rent HAP =The Housing Authoritys portion of rent ©
WHY MARKET TO THE COMMUNITY? To raise awareness of the program To help recruiting efforts (referrals from other agencies) Services for clients Donations Fundraise ©
RAISING AWARENESS Getting the word out to other Social Service agencies Target feeder programs Coordination of services Maximize services for clients Community Involvement Fundraising. ©
MARKETING TO THE COMMUNITY Develop specific marketing materials for businesses and organizations Identify agencies, organizations and businesses Offer to speak about FSS Program Get to know your town officials and politicians List FSS services on city/town website Target local businesses for donations and employment opportunities. ©
MARKETING TO THE COMMUNITY Join local boards and committees Write a newsletter to update the community on the FSS Program Create a FSS website Contact the local media (radio, newspaper, etc) to cover success stories ©
MARKETING MATERIALS Develop marketing materials such as brochures, flyers, and business cards Materials should include program mission, description of FSS, success stories, innovative programs, links, and contact information. Keep format professional ©
RESOURCES Get a listing of community agencies & organizations from the internet and the Yellow Pages (social service organizations listing) Helpful Links (FSS Partnershipwww.fsspartnerships.org (HUD FSS website) Kathryn Greenspan (HUD) Anice Shervis (HUD public FSS) Yahoo group Contact us for help: Ellen Weinhold, Methuen Housing Authority, 24 Mystic St. Methuen, MA Phone (978) ext 24 Susan Kanoff, North Andover Housing Authority, One Morkeski, Methuen, MA Phone (978) ext. 15 ©
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