Presentation on theme: "International Business. Objectives To establish and nurture brands overseas and achieve business objectives. – Target Asians, Arabians and Africans across."— Presentation transcript:
Objectives To establish and nurture brands overseas and achieve business objectives. – Target Asians, Arabians and Africans across the globe, offer them unique products and services that would give them utmost satisfaction. – To become a significant player in the market.
CKPL Presence in Abroad Currently present in Srilanka, Bangladesh, Nepal, Myanmar, Malaysia, Singapore, GCC, Africa and US. – Partnered with reputed distributors across the globe for sales and distribution – Exclusive distribution in Srilanka and Bangladesh – 100% owned subsidiary in Bangladesh with a TPU for manufacturing. – Local rules / laws governing product registration, IPR & product claim, creative claim are analyzed and assimilated to provide a safe environment for our overseas business.
Other focus area in IB Superior formulations are specially developed by R&D International world class packaging is developed benchmarking competition. Local insights and in-depth consumer understanding are used to develop and test concepts & formulation. Local agencies are appointed to develop communication strategies – creative and media. Key account management is a prime area of specialization in advance markets in the GCC.