Frankenbooks: Framing the Issues and Challenges Stephen Abram, MLS, FSLA Vice President Gale Cengage Learning SAOIM – June 8, 2012
Let’s stay focused on reading and not books OK? Let’s talk verbs and not nouns Let’s focus on librarian needs in the context of end-user and client needs Let’s engage our imaginations and see no insurmountable limits TODAY...
Adult learning styles Attention Span Retention Crowdsourcing knowledge: All of us are smarter than one of us Value: ROI, ROE, ROT Focus on ideas, perspectives and opportunities I find it more fun. I hope you do too. Workshop Interactivity Philosophy
Poll Number One: Settings 1. Academic (College, University, Higher Ed) 2. Public Libraries 3. Schools (K to 12) 4. Special and Government Libraries 5. Vendors, Consultants, Publishers 6. Other (like multi-type consortia…) Starter Polls
Poll Number Two: Primary Goal 1. Community 2. Decision-making 3. Research and Development 4. Learning 5. Discovery, Invention, Creativity Starter Polls
Why do people read? 1.To learn 2.To engage in hearing other’s opinions (to agree or disagree or understand) 3.To develop more knowledge about myself and develop as a whole person 4.To be entertained and laugh, to engage and interact 5.To address boredom and the inexorable progress of time 6.To research and keep up-to-date 7.To participate well in civil society (everything from news to voting) 8.To be informed (and maybe smarter) 9.To understand others (individually and culturally) 10.To escape our day-to-day lives 11.To stimulate the imagination and be inspired or spiritual 12. To write and communicate better through reading others 13. To teach 14. To have something to talk about 15.To connect with like-minded people 16.????
Questions for Today: 1.What is REALLY happening with eBooks? 2.Where is all this change taking us? 3.Do people still value the book? 4.What’s next? 5.What is the role for librarians in our info- future?
There is no guarantee that the e-book scenario will play out to include libraries
WHAT IS AN EXPERIENCE? (HINT: ENTERTAINMENT, SOCIAL, LEARNING, RESEARCH, DISCOVERY) Exercise Number Two 29
What is an EXPERIENCE? What is a library experience? What differentiates a library experience from a transaction? What differentiates college libraries from Google/Bing?
Why do people ask questions? Is your library experience conceptually organized around answers and programs? Or collections, technology and buildings?
Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
Skirmishes but Big Ones App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians’ apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses? Censorship...?
What does all this mean? The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity How would you enhance a book?
HOW WOULD YOU ENHANCE A BOOK? (IN A WORLD OF LIMITLESS IMAGINATION) Exercise Number Three 70
Broadband You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global Local wired, mobile access ‘everywhere’ to the home and workplace Geo-awareness: GIS, GPS, GEO-IP, etc. Wireless as a business strategy (Starbucks) Mobile dominates Largest generation
Context Information and Knowledge-based economy Globalization There is an education economy Stress on core markets (US) Changing knowledge about current crop of students (genome, eye tracking, gaming, IQ, ICT and social behaviours, etc.) Information ethics and copyright
Books Reception of Reading and Experience Fiction – paper, e-paper Non-Fiction Articles - disaggregation Media – physical vs. streaming Learning Objects Stories vs. Pedagogy Miscellaneous
Technology Context Cloud (SaaS, PaaS, IaaS) Laptops and Tablets Mobility / Smartphones Bandwidth (Wired, WiFi, Whitespace) Learning Management Systems Streaming video and audio vs. download HTML5 and Apps – the battle Advertising auction models and ‘product’ New(ish) Players (Amazon, Apple, G, B&N, Uni’s, states/provinces/nations)
The BASICS Containers for Pedagogy Created by Teams (e.g. 40,000 authors a year for Cengage alone) (yes that’s a lot of lawyers) Copyright and complicated layering of millions of rights (creators - pictures, graphics, video, tests, text, documents, etc.) Serious Lawsuits: Feist, Texaco, LSUC, Tasini, NatGeo, Authors Guild, jStor, GBS, etc. Complex extension opportunities (links to articles, databases, library assistance, etc.)
eTextbook Challenges Format Agnosticism Browsers: IE, Chrome, Firefox, Safari Devices: Macintosh, PC Desktops & Laptops Mobile: Laptops, Tablets (iPad, Fire, etc.) Mobile: Smartphones (iPhone, Blackberry, Android, Windows, etc.) Container: PDF, ePub,.mobi, Kindle, etc. Learning Management System: Blackboard / WebCT, D2L, Moodle, Sakai, etc. Purchasing (Amazon, B&N, Chegg, CengageBrain, Apple Store, University Textbook Store, etc.)
Should we tie students and professors to a specific and proprietary device or operating system?
What is the priority? Price, Cost, Value, ROI Managing or Mandating the Adoption Curve Learning and Progress Societal Impact = 17%, 40%, 70%?
Death of the Traditional Textbook? Shallow pool innovation – e-copies Open Access Textbooks? Coursepacks and e-coursepacks? Apple? Amazon Google? etc.
What is Changing? 1.Componentization of pedagogy 2.Enhanced textbooks (tests, tracking, video, etc.) 3.Advanced e-learning 4.Ability to archive 5.The purchaser matrix (individual student, class, institutions, state/province/country) 6.Big brother… 7.Textbook boundaries (library links first…)
HOW WILL THINGS CHANGE FOR LIBRARIES AND LIBRARIANS? (HINT: ACQ, COLLDEV, METADATA, STAFF NEEDS, ORGCHART, ETC.) Exercise Number Four 95
WHAT ARE THE BUDGET ISSUES? (COST, JUSTIFICATION, PRICE, VALUE, TRACKING, COLLECTIONS) Exercise Number Five 96
Pricing Models 1.Buy the print copy 2.Buy the exact electronic copy of the print 3.Buy both (bundling) 4.Rent the print or e-copy for a specified period 5.Create custom coursepacks in print or e-copy 6.Buy at the course level included in fee 7.Buy at the institution / enterprise level 8.Buy at the state/province level 9.Espresso Book Machines 10.Pay-per-use, micro-payments, ‘Square’ and phones
This era will see a Fundamental Reimagining the Textbook For the present there will be those who resist and the resisters will be the majority.