Presentation on theme: "LOS ANGELES WORLD AIRPORTS 2010 REGIONAL STRATEGIC PLAN October 19, 2009."— Presentation transcript:
LOS ANGELES WORLD AIRPORTS 2010 REGIONAL STRATEGIC PLAN October 19, 2009
2 2 2010 REGIONALIZATION PROGAM GOALS Air Passenger Target Market: Develop a new, stable passenger market segment. Air Service Development: Attract new air carriers and increase service for existing carriers. Regional Aviation Stakeholder Strategic Partnerships: Develop strategic partnerships with other regional aviation stakeholders to coordinate political support and funding strategies. Palmdale Airport Update
3 3 AIR PASSENGER DEVELOPMENT Develop a new, sustainable Ontario passenger market segment targeting the Disney Resort tourist market as well as the north Orange County – Inland Empire resident passenger market.
4 4 JWA PASSENGER TRIP ORIGINS -Metrolink Station on Orange County Line -Planned Bristol/State College Bus Rapid Transit Line -I-Shuttle -Transit Corridor Boundary Disney Resort 1.3 MAP
5 5 Passenger Trip Origins by Zip Code Disney Resort 1.8 MAP
6 April 2008 6 ANAHEIM – DISNEY RESORT AREA ARTIC Anaheim Regional Transportation Intermodal Center “Airport Without Runways”
11 AIR PASSENGER INCENTIVES Financial Incentives: Price Break on Disney Tickets Air Ticket Rebates Rebates on Hotel Rooms Non-Financial Incentives Early Entrance into Disney Park Preferred Event Seating Ground Transportation Connections FlyAway between ONT and Disney Resort Through-Ticketing – Air Service and Ground Transit Seamless Travel Connections – baggage handling
12 AIR PASSENGER INCENTIVES ROCKFORD AIRPORT: Sign up today for MilesAhead and receive e-mail savings and a $25 Travel Certificate good to any destination from RFD! FREQUENT FLYER AWARD PROGRAM CARRIER AWARD PROGRAMS Double miles between Ontario and new route destinations First Class Upgrades
AIR SERVICE DEVELOPMENT Increase the number of cities with nonstop service from ONT Focus on markets in Western U.S. – particularly important to support a marketing partnership with the Disneyland Resort Disneyland Resort’s marketing/sales focus is in Western U.S. Focus on increasing air service to markets that would distinguish ONT’s air service profile from other SoCal satellite airports 9 of the 17 cities with nonstop service from ONT have service from every other SoCal airport; this creates “micro-markets” ONT needs air service to markets in which it would truly offer an “airport alternative to LAX” EXAMPLE: During period of ExpressJet service to Western U.S. markets, ONT capture 22% of passenger demand; without nonstop service, ONT share fell to 10%
14 AIR SERVICE DEVELOPMENT Attract airlines to provide nonstop service to major Eastern U.S. destinations Return of Chicago (Midway) service is a good start Resumption of service to New York City and Minneapolis/St. Paul Nonstop service to points with little or no nonstop service from other SoCal satellite airports (e.g., Boston, Philadelphia) Continue effort to recruit additional air service to Mexico and Canada Continue discussions with airlines interested in “mini- hub” concept at ONT – the “ExpressJet-plus” model
STRATEGIC PARTNERSHIPS Develop strategic partnerships with other regional aviation stakeholders including key public agencies and private business to coordinate political support and funding strategies.
STRATEGIC PARTNERSHIPS Purpose: Political Influence Funding Strategies Financial and In-Kind Contributions Appropriate Project Design and Operation
STRATEGIC PARTNERSHIPS Public Agencies: Orange County Cities City of Anaheim – ARTIC City of Ontario SCAG Private Sector: Disney Anaheim Visitors and Convention Bureau Ontario Chamber of Commerce
NEXT STEPS: 2010 REGIONAL AVIATION STRATEGY Develop Budget Requirements and Funding Plan Execute Cooperative Agreements with Key Agencies Implement Plan and Track Performance