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Apparel Manufacturing on a Global PlatformPresentedby Frances Harder Founder: Fashion Business Inc., Author: Fashion For Profit By Frances Harder.

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Presentation on theme: "Apparel Manufacturing on a Global PlatformPresentedby Frances Harder Founder: Fashion Business Inc., Author: Fashion For Profit By Frances Harder."— Presentation transcript:

1 Apparel Manufacturing on a Global PlatformPresentedby Frances Harder Founder: Fashion Business Inc., Author: Fashion For Profit By Frances Harder

2 Apparel Manufacturing on a Global Platform California is THE largest creative apparel center in the World 41 BILLION DOLLARS PER YEAR! Bigger than: NY, London, Paris, Milan LAEDC By Frances Harder

3 Apparel Manufacturing on a Global Platform California Brands Are Big Business International demand for the California life style brands. Japan – Fans for years Europe - Premium denim & Surf CHINA – 48% of ALL branded products are now being sold to the new emerging middle class By Frances Harder

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7 Apparel Manufacturing on a Global Platform Pacsun By Frances Harder

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15 Apparel Manufacturing on a Global Platform By Frances Harder ST. John

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24 Apparel Manufacturing on a Global Platform The Gap Inc., Corporate Headquarters, San Francisco, California By Frances Harder

25 Apparel Manufacturing on a Global Platform Global Mix Brands = Counterfeit Problems Illegal drug money Child labor Mafia Terrorists activity – Madrid bombing tracked to counterfeit operations By Frances Harder

26 Apparel Manufacturing on a Global Platform Global Mix - China’s Growth China investing in other countries – Viet Nam – Cheaper labor Africa – Cheap labor Italy – “MADE IN ITALY” – but by Chinese workers! USA - A must to serve the demand for speed to market. By Frances Harder

27 Apparel Manufacturing on a Global Platform Global Mix Mexico purchasing from LA’s fast fashion marts Mexico & South America partnering with Korean manufacturers to create FAST FASHION By Frances Harder

28 Apparel Manufacturing on a Global Platform Global Watch China becoming entrepreneurial China and India becoming CREATIVE - West must partner now for our industries future survival & our own economy. Critical to invest in manufacturing in the US By Frances Harder

29 Apparel Manufacturing on a Global Platform INDIA TO SURPASE CHINA’s economy BY 2020 Economist Sept By Frances Harder

30 Apparel Manufacturing on a Global Platform A New Economy Demands a Changing Manufacturing Habit - Speed to Market - new buying habits of retailers Smaller orders but more often - How does this affect manufacturing apparel? Can International sourcing adjust to these new demands? Domestic Versus Off shore By Frances Harder

31 Apparel Manufacturing on a Global Platform Contracting - Domestic & Off shore Production Speed to Market – Domestic advantage Quality control – Domestic advantage Smaller units produced – Domestic advantage Off Shore Sourcing, Price = Quantities Quality & Payment issues Important to build relationships with all suppliers, Domestic and off shore By Frances Harder

32 Apparel Manufacturing on a Global Platform Important to Understand ALL Our Working Partners Understand their culture Trust their work Respect their lifestyle Get to know them - visit their factories and spend time to know who you are partnered with! By Frances Harder

33 Apparel Manufacturing on a Global Platform By Frances Harder Questions US manufacturers must know and ask any domestic or international partner

34 34 Apparel Manufacturing on a Global Platform Factory location – Distance to ports & infrastructure, logistics? Customer base and how long doing business? Turn time, minimums and production capacity? Pricing structure? Equipment inventory? Staffing structure? Technical abilities, testing and quality standards? Procedures and process control? Communication – How many questions and redo's?

35 35 Apparel Manufacturing on a Global Platform Social & Labor Compliance Does the factory have its own officer responsible for compliance? Are they compliance with local & International laws? Does factory contract third party auditors, or has customers conduct their own?

36 Apparel Manufacturing on a Global Platform All these points must be addressed before the relationship can grow into a profitable PARTNERSHIP! By Frances Harder

37 Apparel Manufacturing on a Global Platform Sustainable Clothing! – What do these buzz words really mean? Green? Organic? Uses more water! Recycle? Carbon Foot Print? Does the customer really care? By Frances Harder

38 Apparel Manufacturing on a Global Platform New Technology Brand Building using Social media changing traditional marketing methods. Twitter Facebook MySpace Linkedin By Frances Harder

39 Apparel Manufacturing on a Global Platform New Technology Who is buying on line? 46% Men 7pm to 1pm! Most online sales are branded products By Frances Harder

40 Apparel Manufacturing on a Global Platform New Technology Scanning patterns Automated Marker-Maker New textile Technology – Smart fibers Modular manufacturing By Frances Harder

41 Apparel Manufacturing on a Global Platform New Technology Body scanning Mass Customization Direct from the manufacturer to customer Selling through online sales What will happen to the retailer? By Frances Harder

42 THANK YOU! Frances Harder Founder/Author Fashion For Profit Fashion Business Incorporated Apparel Manufacturing on a Global Platform

43 About the FBI- Fashion Business Inc. (501c3) provides the fashion industry with the resources and training, to support its growth and profitability. The FBI offers targeted business education, sourcing, networking opportunities, marketing and consulting services through its resource center and business partnerships. The FBI exists to ensure the on going vibrancy of the American fashion industry. By Frances Harder


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