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EThekwini Municipality SMME Fair 2010 Export Business Successes By Dominique Oudin Tradepoint South Africa Durban Promotional Agent for France and Reunion.

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Presentation on theme: "EThekwini Municipality SMME Fair 2010 Export Business Successes By Dominique Oudin Tradepoint South Africa Durban Promotional Agent for France and Reunion."— Presentation transcript:

1 eThekwini Municipality SMME Fair 2010 Export Business Successes By Dominique Oudin Tradepoint South Africa Durban Promotional Agent for France and Reunion Island

2 REUNION ISLAND PROMOTIONAL PROGRAMME MOTIVATION FOR A PERMANENT AGENT ON REUNION ISLAND November 2005  KZN and Durban, special guests of the Foire Internationale des Mascareignes – City of Le Port (Durban’s Sister City) November 2007  TRADE POINT assists SMME’s to promote their products at the 8th Foire Internationale des Mascareignes The services of a permanent Promotional Agent became very apparent.

3 SERVICES TO BE PROVIDED BUSINESS PLAN 2008  Visit local arts & craft shops and curio shops and show samples & brochures of stock to be traded  Relevant stock prices to be on hand by the Promotional Agent  Supply various flea-market traders with the necessary stock to establish themselves, and then keep on supplying them after they have taken-off  Organise and attend the relevant trade shows  Have sufficient stock in order to supply these shows  Keep an inventory list and monitor stocks levels at the warehouse  Record all stock movements and keep detailed records of all incoming payments  Transfer all funds back to the SMMEs/Emerging Entrepreneurs in terms of all stock sold in Reunion Island, measurable on a monthly basis REUNION ISLAND PROMOTIONAL PROGRAMME

4 BUSINESS REPORT ExhibitionsR73,279 2 Orders from La PosteR14,475 4 Boutiques on consignment R 1,041 TOTAL SALES 2008R 88, SMME’s involved in this promotional programme Warehouse secure (25 m²) Promotional material produced in French REUNION ISLAND PROMOTIONAL PROGRAMME

5 MORE SERVICES TO BE PROVIDED BUSINESS PLAN 2009  Supply local “boutiques” on consignment and get orders from major ones  Secure partnership with La Poste: 11 “boutiques” with a specific catalogue of products and supply them  Branding policy on Arts & Craft with a Fair Trade Label with some SMME’s  Attend weekly trade operation  Optimise and reduce transfer costs  Start promotional program based on similar strategy in France (Nantes, Sister City of Durban)  Explore new market opportunities  Promote new range of products with high market potential REUNION ISLAND PROMOTIONAL PROGRAMME

6 BUSINESS REPORT Exhibitions in ReunionR International Exhibitions in FranceR Turnover through 17 Boutiques La PosteR Boutiques on consignment R TOTAL SALES R % Some products are getting really popular in Reunion Banking costs reduced Close to 50 SMME’s emerging exporters – 2,000 employees REUNION ISLAND PROMOTIONAL PROGRAMME

7 MORE SERVICES TO BE PROVIDED BUSINESS PLAN 2010  Two more Boutiques on consignment  Christmas market in northern France (December 2010)  Several exhibitions in Reunion including Foire International des Mascareignes 2010  On-line website in French to promote SMME’s products and bilingual catalogue for export to Europe for SMME’s ready to supply retail outlets with sustainable orders  Recognised as a Fair Trade Commercial Support  Extend range of products from KZN: leather products, agro-processing products  Recruitment of one permanent sale assistant REUNION ISLAND PROMOTIONAL PROGRAMME

8 Thank you for your attention REUNION ISLAND PROMOTIONAL PROGRAMME


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