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POST ANALYSIS Festive Feast Mega Navidad 2010. Target Core Need BYA drive Occasion Main Channel Competitive Strategy Competitive Strategy Strategy Focus.

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Presentation on theme: "POST ANALYSIS Festive Feast Mega Navidad 2010. Target Core Need BYA drive Occasion Main Channel Competitive Strategy Competitive Strategy Strategy Focus."— Presentation transcript:

1 POST ANALYSIS Festive Feast Mega Navidad 2010

2 Target Core Need BYA drive Occasion Main Channel Competitive Strategy Competitive Strategy Strategy Focus Layer Drive Ticket Average during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Drive Ticket Average during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Marketing Strategy Triggers Desired Outcome Desired Outcome Please include an example of Promotion Main Pictorial COB Families/Friends Celebrate the Holidays together Families gatherings and friend reunions To spend special moments with loved ones Ticket Average Lunch and dinner Dinne In and Drive Thru Offer complete meal with a special treat (family size premmium dessert) at a great price

3 Promo Performance Plese fill excel document with as much Information as you can in order to have a robust post analysis from the region Por favor llenar el documento de excel con la mayoria de informacion que este Disponible para poder analizar

4 Window Sticker

5 Banner

6 Menu Board double panel

7 Main competitor information during protion Pricing: Competitor: McDonald’sLa Caja Grande de McDonald’s9500 colones (with 4 16oz sodas) Promotion:

8 Main competitor information during protion Pricing: Competitor: Church’s ChickenRica Navidad10500 colones (9pc bundle) Promotion:

9 Main competitor information during protion Pricing: Competitor: McDonald’sLa Caja Grande de McDonald’s9500 colones (with 4 16oz sodas) Promotion:

10 Main competitor information during protion Pricing: Competitor: Rosti PollosRosti Económico Navideño15000 colones Promotion:


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