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Chapter supply chain and channel management fourteen Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

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Presentation on theme: "Chapter supply chain and channel management fourteen Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin."— Presentation transcript:

1 chapter supply chain and channel management fourteen Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin

2 LEARNING OBJECTIVES LO1Define supply chain management LO2Recognize the value added by the supply chain. LO3Describe the flow of merchandise and the flow of information in the supply chain. LO4Describe how supply chains are managed. Supply Chain and Channel Management 14-2

3 Supply Chain Management 14-3

4 Supply Chain, Marketing Channels, and Logistics are Related Marketing channel Logistics management Similar but different Chad Baker/Getty Images Ryan McVay/Getty Images 14-4

5 Supply Chains Streamline Distribution Reduce number of transactions Increase value for consumers More efficient and effective FedEx Commercial ©Brand X Pictures/PunchStock 14-5

6 Supply Chain Management Affects Marketing Fulfilling delivery promisesMeeting customer expectationsReliant on an efficient supply chain Courtesy Zara International, Inc. 14-6

7 Data Warehouse 14-7

8 Electronic Data Interchange Cycle time Quality of communications Easily analyzed and used Photo by Cabela’s 14-8

9 Vendor-Managed Inventory DH Kong/Plush Studios/Getty Images 14-9

10 Collaborative Planning, Forecasting, and Replenishment Digital Vision/Getty Images 14-10

11 Pull and Push Supply Chain Pull Orders based on sales data More accurate inventory Better when demand is uncertain Push Merchandise allocated based on forecast Does not need sophisticated IS system Good for steady demand items 14-11

12 The Distribution CenterDistribution Center Shipping to store Preparing to ship Getting Merchandise Floor Ready Storing and Cross-Docking Receiving and checking using UPC and RFID Management of inbound transportation ABC News Segment on a Walgreens Warehouse 14-12

13 Inbound Transportation Dispatcher coordinates deliveries Manufacturer may pay transportation expenses or retailers may negotiate directly with trucking companies and pay expenses Steve Cole/Photodisc/Getty Images 14-13

14 Receiving and Checking Receiving Arrival receipt Checking Undamaged Ordered = received Radio Frequency Distribution (RFID) Tags Container computer chips David Buffinton/Getty Images Photo by Scott Olson/Getty Images 14-14

15 Storing and Cross-DockingCross-Docking TraditionalCross-dockingCombinations Walter Hodges/Digital Vision/Getty Images 14-15

16 Shipping Merchandise to Stores Shipping merchandise to stores is complex for multi-store chains Distribution centers use sophisticated routing and scheduling systems Ryan McVay/Getty Images 14-16

17 Inventory Management Through Just-In-Time SystemsJust-In-Time Systems Just-in-time (JIT) Quick response (QR) Zappos Website Courtesy Tubular Steel, Inc. 14-17

18 Types of Vertical Marketing Systems Independent or conventional supply chain Administered vertical marketing system Contractual vertical marketing system Corporate vertical marketing system 14-18

19 Managing Marketing Channels and Supply Chains Through Strategic RelationshipsStrategic Relationships Mutual Trust Open Communications Common GoalsInterdependence Credible Commitments 14-19

20 Return to slide Merchandise cartons that are cross-docked are prepackaged by the vendor for a specific store. Glossary 14-20

21 Return to slide Manufacturers can ship merchandise either directly to a store or to a distribution center, where it is then shipped to the store. Glossary 14-21

22 Return to slide Electronic data interchange (EDI) is the computer- to-computer exchange of business documents from a retailer to a vendor and back. Glossary 14-22

23 Return to slide Just-in-time inventory systems are inventory management systems designed to deliver less merchandise on a more frequent basis than traditional inventory systems. Glossary 14-23

24 Return to slide Radio frequency identification (RFID) tags are tiny computer chips that automatically transmit to a special scanner all the information about a container’s contents or individual products. Glossary 14-24

25 Return to slide A strategic relationship or partnering relationship involves the supply chain members being committed to maintaining the relationship over the long term and investing in opportunities that are mutually beneficial. Glossary 14-25

26 Return to slide Supply chain management is a set of approaches and techniques firms employ to integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless operation in which merchandise is produced and distributed in the right quantities, to the right locations, and at the right time, as well as to minimize system wide costs while satisfying the service levels that their customers require. Glossary 14-26

27 Return to slide Vendor-managed inventory (VMI) is an approach for improving supply chain efficiency in which the manufacturer is responsible for maintaining the retailer’s inventory levels in each of its stores. Glossary 14-27

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