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Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors General MillsHooverHilton HotelsIBM Johnson & Johnson.

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Presentation on theme: "Logo Design in Black & White. Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors General MillsHooverHilton HotelsIBM Johnson & Johnson."— Presentation transcript:

1 Logo Design in Black & White

2 Apple RavensCBS TVDunkin DonutsDodgeESPN NetworkFirestone Ford Motors General MillsHooverHilton HotelsIBM Johnson & Johnson John Deere K-MartKodakLG ElectronicsMotorolaMercedes BenzNabiscoNBC TV Play Station QuizznosRadio ShackRolls RoyceSuzukiToyotaUnited Airlines Vans White CastleWhirlpool X-Box YahooVerizon Chevrolet

3 Logo Design in Black & White What do They all Have in Common? – Simple Shapes & Text – Most Designs are easily recognized – Not Very Complicated

4 Logo Design in Black & White To Begin With/ Start Simple Use simple shapes/ Repeat those shapes/ Rotate/ Re-Size

5 Logo Design in Black & White Try Experimenting with Lines – Try Thick, Thin, Wavy – Mix it up, Experiment

6 Logo Design in Black & White Now Combine Elements to Create Designs – Interesting Designs are the simplest – Remember a key rule – K.I.S.S. Keep It Stupid Simple

7 Logo Design in Black & White To Start With, Create a series of sketches called “Thumbnails” Thumbnails are Quick, Easy, Sketches designed for “exploring Ideas –Not Very Detailed –Used for “Ideas”

8 Logo Design in Black & White For Today.. Start with a series of “Thumbnail Sketches” Will do an exercise drawing out 3 ideas Will complete 2 more on your own Pick best idea and work out on computer –Work directly into computer

9 Logo Design in Black & White Project –Create New Logo for existing Company –5 Black and White Versions –THEN 2 “Color” versions to follow –Sketches are worth 25 pts. of final grade


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