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Kewirausahaan Dr. Alva E.Tontowi Teknik Industri UGM.

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Presentation on theme: "Kewirausahaan Dr. Alva E.Tontowi Teknik Industri UGM."— Presentation transcript:

1 Kewirausahaan Dr. Alva E.Tontowi Teknik Industri UGM

2 Daftar Isi Daftar Isi Introduction: Studi kasus kewirausahaan Pengembangan wilayah berbasis teknologi Kreativitas dan inovasi Presentasi dan negosiasi Before you start  Am I a Businessman?  Market research  Preparing a Business Plan  Raising the finance  Aspek legal Starting out  Marketing  Sales dan Promotion  Exporting  Employing staff Staying in Business  Controlling the finance  Keeping ahead Guest lectures

3 Referensi Cusumano, M.A., 2004, The Business of Software : What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad, Free Press, ISBN: X. Hingston, P.,2001, Starting Your Business, Dorling Kindersley Ltd., London, ISBN Nesheim, J., 2000, High Tech Startup (by John) High Tech Start Up, Revised and Updated : The Complete Handbook For Creating Successful New High Tech Companies, Free Press; 1st edition, ISBN: X. Poltorak, A. I. and Lerner, P.J., 2002, Essentials of Intellectual Property (Essentials Series), Wiley; 1st edition, ISBN: Timmons, J., 2003, New Venture Creation - Entrepreneurship for the 21st Century, McGraw-Hill/Irwin; 6 edition. U. S. Department of Commerce, 2000, Patents and How to Get One: A Practical Handbook, Dover Publications, ISBN:

4 Evaluasi Tugas Mandiri=30 % Tugas Kelompok=30 % UTS =20 % UAS=20 % A  85 % 70  B<85 60  C<70 50  D<60 E<50

5 Cycle of Life  from Lab to Market AET Production Aging/Decay Time (Years) 0 6 Level of Maturity Research (Lab Scale) PatentPrototype Publication  Innovation  Research Business Plan Market

6 Technology Intra+Inter Preneurship TechoPreneurship

7 Lecture 2 Lecture 2 -


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