One Issue Alignment – knowing what to do Engagement – wanting to do it
Barriers Spare me another HR initiative Dont you know theres a recession on? Ive not got time for the soft and fluffy stuff Command and control Micro-managing People skills for the line Takes time, application, consistency and effort Transactional – ie survey – rather than transformational – ie culture change 4
Transactional or transformational? Transactional engagement A set of activities or targets Usually focussed around a survey Transformational engagement Employees integral to developing and delivering the business strategy Requires deep belief in the power of people to contribute - new and creative products/services - outstanding customer/client service and efficiency A belief that our people are the solution, not the problem
6 Key enabler 1: strategic narrative Strong, visible, empowering leadership provides a strong strategic narrative about the organisation, where its come from and where its going. This gives a line of sight between the job and the organisations vision. The story is communicated clearly, consistently and constantly. The pastYou are hereThe future
7 Key enabler 2: engaging managers They: focus their people, offer scope and enable the job to get done treat their people as individuals coach and stretch their people
8 Key enabler 3: employee voice There is employee voice throughout the organisation, for reinforcing and challenging views; between functions & externally; employees are really seen as your key asset – not the problem. This voice is an informed one. Views are sought early and followed up; explanations are given if ideas/views not adopted. Trade unions/staff representatives are part of the engagement architecture – collective voice matters
9 Key enabler 4: integrity There is organisational integrity – the values on the wall are reflected in day to day behaviours. These expected behaviours are explicit and bought into by staff. Keep it real – staff see through corporate spin quicker than customers or the public. Integrity enables trust: no engagement without trust
Communications role Open and honest employee voice Various channels are open! Customer/citizen views and opportunities Genuine two way dialogue The strategic narrative is simple, compelling and owned Social media-make it easy!
Adam Balon, Co-Founder, Innocent Adam Crozier, CEO, ITV Alex Gourlay, CEO, Alliance Boots Amyas Morse, Auditor General, NAO Andrew Moss, CEO, Aviva Andy Harrison, CEO, Whitbread Anne Gibson, President, PPMA Anthony Jenkins, CEO, Barclays Bob Kerslake, Head of the Civil Service Brendan Barber, General Secretary, TUC Carolyn Downs, CE, Local Govt Assoc Charlie Mayfield, Chairman, JLP Chris Browne, MD, Thomson Airways Chris Hyman, CEO, Serco Dame Gill Morgan, PS for the Welsh Assembly Government David Frost, Director General, British Chamber of Commerce David Nicholson, CE, NHS Ed Sweeney, Chairman, ACAS Ian King, CEO, BAE Ian Livingston, CEO, BT Ian Powell, Chairman & Senior Partner, PwC Ian Sarson, CEO, Compass Group Jane Wilson, CE, CIPR John Cridland, Director General, CBI John Hannett, General Secretary, USDAW John Neill, Group CE, Unipart John Walker, Chairman, FSB Karen Boswell, MD, East Coast Rail Lord O'Donnell, Former Head of Home Civil Service Marc Bolland, CEO, M&S Martin Temple, Chairman, EEF Moya Greene, CEO, Royal Mail Nigel Stein, CEO, GKN Paul Drechsler, CEO, Wates Group Paul Noon, General Secretary, Prospect Peter Rogers, CEO, Babcock Peter Sands, CEO, Standard Chartered Peter Searle, CEO, Adecco Group UK & Ireland Richard Baker, Chairman, Virgin Active Ronan Dunne, CEO, O2 Rona Fairhead, Group CE, Financial Times Group Simon Walker, Director General, IoD Sir Martin Sorrell, CEO, WPP Sir Peter Housden, PS for Scotland Sir Stephen Bubb, CE, Acevo Sir Suma Chakrabarti, Permanent Secretary, MoJ Sir Win Bischoff, Chairman, Lloyds Stephen Howard, Chief Executive, BITC Steve Elliott, Director General, CIA Steve Mogford, CEO, United Utilities Tim Melville-Ross, Chairman, HEFCE Tim OToole, CEO, First Group Will Hutton, Executive Vice Chair, Work Foundation
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