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Recruiting IC practitioners Quentin Cowdry MD Libero Consulting.

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Presentation on theme: "Recruiting IC practitioners Quentin Cowdry MD Libero Consulting."— Presentation transcript:

1 Recruiting IC practitioners Quentin Cowdry MD Libero Consulting

2 The big picture Two key drivers: Increased demand for IC Supply shortages (quantity and quality)

3 Why the crunch? Quickening change cycles Rise of engagement agenda HR slowness/inability to react ICs growing professionalism Poor marketing of function

4 Effects Salary inflation Recruitment difficulty Development of specialist IC roles More clarity on aims & competencies Buoyant consultancy sector

5 The species - basics Female dominated (70:30 gender split) Increasingly degree educated White, middle class Migrated into IC Values conscious Passionate about work and function Most based in London and South East

6 The species - behavioural Bias to right brain thinking Relationship builders Collaborative Organised and organising Committed Assiduous

7 Career start-points Mainly migrated from: PR, HR, Sales/Marketing,Customer Service …but also from: General management, management and comms consultancy, journalism and publishing …and even from: Software design, teaching and engineering

8 Career pathways A development need! Stepping stones to IC leadership? IC in-house, IC consultancy, what next? Tiny migration from IC to other functions or business areas IC training imperative Limited scope for flex working

9 Employers perspective IC has growing status …but many still see as a post box Business value add? Irritation over: lack of commercial nous functional flag waving tech comms capability lack of through-the-line delivery

10 The juicy bit Private sector salaries: Directors/Heads of£80,000-£130,000 Business partners£50,000-£70,000 Heads of channels£45,000-£70,000 Channel managers£35,000-£45,000 IC executives£25,000-£35,000

11 The juicy bit – part 2 Public sector salaries (heads of): Central govt £55,000-£110,000 Quangos£50,000-£80,000 Transport bodies£60,000-£75,000 Local authorities£40,000-£45,000

12 The juicy bit – part 3 Independent contractors: Top end change/interim £800-£1,300 a day Snr business partners£500-£650 Business partners£400-£500 Media/cmpgn managers£250-£350

13 How to get the job? Great candidates balance: IQ and EQ Self-assertion and listening Big picture and detail Positivity and realism Resolution and flexibility ….and ask the right questions

14 How to get the job? Vital that IC practitioners: First explain business context Show clear grasp of comms issues + strategies Clearly highlight the link between comms strategy & action and business need

15 How to succeed in the job? Strategic thinking Business awareness Linking IC to business need Relationship management Sharpness of tech comms skills Self-confidence and resilience

16 The way forward - needs Attract more people into IC and more fast-streamers Boost skills (generic and specialist) Reduce attrition Educate other functions/business areas about role and power of IC Achieve healthier balance between in- house and consultancy resources

17 The way forward - solutions Improve promotion of function Clearly position IC as a strategic business tool (and change enabler) Enhance training & development Define career pathways More job flexibility to help practitioners with young children

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