Presentation is loading. Please wait.

Presentation is loading. Please wait.

Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer.

Similar presentations


Presentation on theme: "Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer."— Presentation transcript:

1 Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer Lang, WFAE Radio

2 .com

3 Podcasting

4 .com

5 Podcasting - Mp3 audio downloads of talk, hosted music program, or special interest program. - NOT individual mp3 downloads of music.

6 .com Podcasting

7 .com Podcasting

8 .com

9 Podcasting From Bridge Ratings

10 .com Podcasting

11 .com

12 Podcasting: Download Content, Upload Dollars NAB Radio Show Sept. 26, 2007 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464

13 A Quick Note About Podcasting Before Apple launched the iPod in October 2001, the word podcast did not exist. And the word pod meant something entirely different:

14 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Things To Consider About Your Podcast:

15 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Things To Consider About Your Podcast: What do your listeners really want?

16 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Things To Consider About Your Podcast: What do your listeners really want? Stop thinking they want what you think they want.

17 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Things To Consider About Your Podcast: What do your listeners really want? Stop thinking they want what you think they want. Ask them for their contributions. In a truly interactive world, todays listener wants personal input on his/her media content.

18 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Things To Consider About Your Podcast: What do your listeners really want? Stop thinking they want what you think they want. Ask them for their contributions. In a truly interactive world, todays listener wants personal input on his/her media content. Remember: Your listeners have many media from which to choose…for what compelling reason will they go through the process of downloading your podcast?

19 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Things To Consider About Your Podcast: What do your listeners really want? Stop thinking they want what you think they want. Ask them for their contributions. In a truly interactive world, todays listener wants personal input on his/her media content. Remember: Your listeners have many media from which to choose…for what compelling reason will they go through the process of downloading your podcast? Your listeners want to hear something that leaves them wanting more, not less. Make your podcasts valuable!

20 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 In A Media-On-Demand World, What Can You Offer To Your Listeners Thats Different? Content that is pertinent

21 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 In A Media-On-Demand World, What Can You Offer To Your Listeners Thats Different? Content that is pertinent Content that is relevant

22 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 In A Media-On-Demand World, What Can You Offer To Your Listeners Thats Different? Content that is pertinent Content that is relevant Content that is fresh and can be obtained nowhere else

23 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 In A Media-On-Demand World, What Can You Offer To Your Listeners Thats Different? Content that is pertinent Content that is relevant Content that is fresh and can be obtained nowhere else Content that is perishable, so there is value in coming back tomorrow and the next day

24 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 In A Media-On-Demand World, What Can You Offer To Your Listeners Thats Different? Content that is pertinent Content that is relevant Content that is fresh and can be obtained nowhere else Content that is perishable, so there is value in coming back tomorrow and the next day Content that has an intrinsic value to the listener

25 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 So…What Sort Of Programming Has Value To Your Listeners?

26 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 So…What Sort Of Programming Has Value To Your Listeners? The Inside Scoop: What goes on in the studio when the audience isnt listening.

27 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 So…What Sort Of Programming Has Value To Your Listeners? The Inside Scoop: What goes on in the studio when the audience isnt listening. Stand-up comedy from local clubs

28 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 So…What Sort Of Programming Has Value To Your Listeners? The Inside Scoop: What goes on in the studio when the audience isnt listening. Stand-up comedy from local clubs Artist interviews from syndicated services

29 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 So…What Sort Of Programming Has Value To Your Listeners? The Inside Scoop: What goes on in the studio when the audience isnt listening. Stand-up comedy from local clubs Artist interviews from syndicated services Lifestyle information for listeners: health, exercise, entertainment, sports, news, commentary, travel, etc.

30 So…What Sort Of Programming Has Value To Your Listeners? The Inside Scoop: What goes on in the studio when the audience isnt listening. Stand-up comedy from local clubs Artist interviews from syndicated services Lifestyle information for listeners: health, exercise, entertainment, sports, news, commentary, travel, etc. Do-It-Yourself Informercials American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464

31 When Developing Your Podcasts, Keep These Elements In Mind: How much time will your audience have to listen to your podcast?

32 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 When Developing Your Podcasts, Keep These Elements In Mind: How much time will your audience have to listen to your podcast? Where will your listeners be when they listen to your podcast?

33 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 When Developing Your Podcasts, Keep These Elements In Mind: How much time will your audience have to listen to your podcast? Where will your listeners be when they listen to your podcast? On their commute?

34 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 When Developing Your Podcasts, Keep These Elements In Mind: How much time will your audience have to listen to your podcast? Where will your listeners be when they listen to your podcast? On their commute? At lunch or on their daily walk?

35 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 When Developing Your Podcasts, Keep These Elements In Mind: How much time will your audience have to listen to your podcast? Where will your listeners be when they listen to your podcast? On their commute? At lunch or on their daily walk? At their desk?

36 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 When Developing Your Podcasts, Keep These Elements In Mind: How much time will your audience have to listen to your podcast? Where will your listeners be when they listen to your podcast? On their commute? At lunch or on their daily walk? At their desk? Taking care of business somewhere else?

37 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Now…How Do You Monetize Your Podcasting? Generally speaking, there are four different models that can generate revenue from podcasting:

38 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Now…How Do You Monetize Your Podcasting? Generally speaking, there are four different models that can generate revenue from podcasting: Advertising

39 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Now…How Do You Monetize Your Podcasting? Generally speaking, there are four different models that can generate revenue from podcasting: Advertising Sponsorships

40 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Now…How Do You Monetize Your Podcasting? Generally speaking, there are four different models that can generate revenue from podcasting: Advertising Sponsorships Subscriptions

41 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Now…How Do You Monetize Your Podcasting? Generally speaking, there are four different models that can generate revenue from podcasting: Advertising Sponsorships Subscriptions Online Sales

42 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Advertising Within Podcasts Sell advertising to local, regional, or national advertisers. Short :10s or :15s work best, depending on the length and content of the podcast. Its best if advertising can be directly linked to the podcast, either by content, personality, or context. Selling points: Podcasts are content on demand, meaning the listener is actively hearing what is said (or shown) Audience is highly targeted by demographic and lifestyle

43 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Podcast Sponsorships Sponsorships work best when a company wants to associate itself with a particular podcast or type of content. Examples: Home Depot or ACE Hardware for do-it-yourself podcasts Michaels or Marys Craft Shoppe for arts and crafts podcasts Geico or Jimmys Body Shop for car repair podcasts

44 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Subscription Services In a new media world where free content is king, use caution when considering a subscription model. Remember your competition:

45 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Subscription Services In a new media world where free content is king, use caution when considering a subscription model. Remember your competition: XM and Sirius

46 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Subscription Services In a new media world where free content is king, use caution when considering a subscription model. Remember your competition: XM and Sirius Other subscription services

47 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Subscription Services In a new media world where free content is king, use caution when considering a subscription model. Remember your competition: XM and Sirius Other subscription services Other regular daily purchases

48 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Subscription Services In a new media world where free content is king, use caution when considering a subscription model. Remember your competition: XM and Sirius Other subscription services Other regular daily purchases The Local Movie Theater

49 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 Online Sales If your podcasts become popular, you can sell shirts, caps, books virtually anything that can be branded and monetized.

50 American Media Services-Internet LLC, 1311 Chuck Dawley Blvd., Mt. Pleasant, SC 29464 American Media Services-Internet 1311 Chuck Dawley Blvd. #202 Mt. Pleasant, SC 29464 843-972-2200

51 Holland Cooke NewsTalk Specialist, McVay Media www.HollandCooke.com

52 Why is this man smiling?

53 Three ideas: 1.Infinite Inventory, Proven Promotion. 2.Homo Sapiens favorite toy? 3.Bear-hug YouTube.

54 Three ideas: 1.Infinite Inventory, Proven Promotion. 2.Homo Sapiens favorite toy? 3.Bear-hug YouTube.

55 Three ideas: 1.Infinite Inventory, Proven Promotion. 2.Homo Sapiens favorite toy? 3.Bear-hug YouTube.

56 Three ideas: 1.Infinite Inventory, Proven Promotion. 2.Homo Sapiens favorite toy? 3.Bear-hug YouTube.

57 Dont even try to take notes! Theyre online at a super- secret Internet address…

58 Revenue, Right Under Your

59 Quick Quiz, about Talk Radio weekend programming...

60 Choose one: Best of Rush WORST weekend Talk Radio Programming

61 Choose one: Best of Sean WORST weekend Talk Radio Programming

62 Choose one: Best of Ben WORST weekend Talk Radio Programming

63

64 Best of Rush Best of Sean WORST weekend Talk Radio Programming

65 How-To make money with how-to shows: BEST weekend Talk Radio Programming

66 Warning! What you are about to see is crude.

67 Relax! What you are about to see is easy.

68 Have you hugged a lawyer?

69 Why radio loves lawyers: They get billable hours. Law doesnt syndicate well. They dont want spots in-show. They need spots out-of-show. They use Yellow Pages. Done well, this is good programming. The lawyer is in. The meter is off.

70 Why radio loves lawyers: They get billable hours. Law doesnt syndicate well. They dont want spots in-show. They need spots out-of-show. They use Yellow Pages. Done well, this is good programming. The lawyer is in. The meter is off.

71 Why radio loves lawyers: They get billable hours. Law doesnt syndicate well. They dont want spots in-show. They need spots out-of-show. They use Yellow Pages. Done well, this is good programming. The lawyer is in. The meter is off.

72 Why radio loves lawyers: They get billable hours. Law doesnt syndicate well. They dont want spots in-show. They need spots out-of-show. They use Yellow Pages. Done well, this is good programming. The lawyer is in. The meter is off.

73 Why radio loves lawyers: They get billable hours. Law doesnt syndicate well. They dont want spots in-show. They need spots out-of-show. They use Yellow Pages. Done well, this is good programming. The lawyer is in. The meter is off.

74 Why radio loves lawyers: They get billable hours. Law doesnt syndicate well. They dont want spots in-show. They need spots out-of-show. They use Yellow Pages. Done right, this is good programming. This is great podcasting. The lawyer is in. The meter is off.

75 Why radio loves lawyers: They get billable hours. Law doesnt syndicate well. They dont want spots in-show. They need spots out-of-show. They use Yellow Pages. Done right, this is good programming. This is great podcasting. The lawyer is in. The meter is off.

76 Why radio loves lawyers: They get billable hours. Law doesnt syndicate well. They dont want spots in-show. They need spots out-of-show. They use Yellow Pages. Done right, this is good programming. This is great podcasting. Were moving over to the Internet.

77 The Package: 1. Web audio/video/text/graphics 2. Banner/link/coupon/microsite 3. Weekend longform 4. Weekday shortform 5. Mention in WWW promos 6. ROS spots (plugging WWW) 7. Blurb, link in E-newsletter 8. Well put you on YouTube!

78

79

80 The Package: 1. Web audio/video/text/graphics 2. Banner/link/coupon/microsite 3. Weekend longform…or NOT! 4. Weekday shortform 5. Mention in WWW promos 6. ROS spots (plugging WWW) 7. Blurb, link in E-newsletter 8. Well put you on YouTube!

81 The Package: 1. Web audio/video/text/graphics 2. Banner/link/coupon/microsite 3. Weekend longform 4. Weekday shortform 5. Mention in WWW promos 6. ROS spots (plugging WWW) 7. Blurb, link in E-newsletter 8. Well put you on YouTube!

82

83

84

85

86 What happens when were sold out?y online inventory is infinite. Chris Walus, GSM, WDEL/WSTW, Wilmington

87 What happens when were sold out? Online is NEVER sold out. Chris Walus, GSM, WDEL/WSTW, Wilmington

88 My on-air inventory is finite...y online inventory is infinite. Chris Walus, GSM, WDEL/WSTW, Wilmington

89 My on-air inventory is finite...my online inventory is infinite. Chris Walus, GSM, WDEL/WSTW, Wilmington

90 FACT: When it comes to driving eyes-and-ears to the Internet, radio kicks butt. Arbitron/Edison Media Research

91 Homo sapiens favorite toy? The mirror! Examples? MySpace, YouTube, eBay, Survivor, American Idol

92

93 Homo sapiens favorite toy? The mirror! Examples? MySpace, YouTube, eBay, Survivor, American Idol

94 Homo sapiens favorite toy? The mirror! Examples? MySpace, YouTube, eBay, Survivor, American Idol

95 Warning! What you are about to see is crude.

96

97

98 Relax! What you are about to see is easy.

99

100 Aircheck? Or souvenir?

101 Use new media to hold a mirror up to your audience, then charge them, or advertisers, to look into the mirror.

102 Bear-hug YouTube Its FREE. Video files are big. Bandwidth = $$$ Its robust. Video files are big. YouTube can take a punch. Embed a viewer on your page, users dont leave your site. Viral apps (Share with a friend, Post to your blog, etc.). Built-in, credible measurement. You reach THEIR cume too! GREAT way to test keywords. Cachet

103 Bear-hug YouTube Its FREE. Video files are big. Bandwidth = $$$ Its robust. Video files are big. YouTube can take a punch. Embed a viewer on your page, users dont leave your site. Viral apps (Share with a friend, Post to your blog, etc.). Built-in, credible measurement. You reach THEIR cume too! GREAT way to test keywords. Cachet

104 Bear-hug YouTube Its FREE. Video files are big. Bandwidth = $$$ Its robust. Video files are big. YouTube can take a punch. Embed a viewer on your page, users dont leave your site. Viral apps (Share with a friend, Post to your blog, etc.). Built-in, credible measurement. You reach THEIR cume too! GREAT way to test keywords. Cachet

105 Bear-hug YouTube Its FREE. Video files are big. Bandwidth = $$$ Its robust. Video files are big. YouTube can take a punch. Embed a viewer on your page, users dont leave your site. Viral apps (Share with a friend, Post to your blog, etc.). Built-in, credible measurement. You reach THEIR cume too! GREAT way to test keywords. Cachet

106 Bear-hug YouTube Its FREE. Video files are big. Bandwidth = $$$ Its robust. Video files are big. YouTube can take a punch. Embed a viewer on your page, users dont leave your site. Viral apps (Share with a friend, Post to your blog, etc.). Built-in, credible measurement. You reach THEIR cume too! GREAT way to test keywords. Cachet

107 Bear-hug YouTube Its FREE. Video files are big. Bandwidth = $$$ Its robust. Video files are big. YouTube can take a punch. Embed a viewer on your page, users dont leave your site. Viral apps (Share with a friend, Post to your blog, etc.). Built-in, credible measurement. You reach THEIR cume too! GREAT way to test keywords. Cachet

108 Bear-hug YouTube Its FREE. Video files are big. Bandwidth = $$$ Its robust. Video files are big. YouTube can take a punch. Embed a viewer on your page, users dont leave your site. Viral apps (Share with a friend, Post to your blog, etc.). Built-in, credible measurement. You reach THEIR cume too! GREAT way to test keywords. Cachet

109 Bear-hug YouTube Its FREE. Video files are big. Bandwidth = $$$ Its robust. Video files are big. YouTube can take a punch. Embed a viewer on your page, users dont leave your site. Viral apps (Share with a friend, Post to your blog, etc.). Built-in, credible measurement. You reach THEIR cume too! GREAT way to test keywords. Cachet

110 Bear-hug YouTube Its FREE. Video files are big. Bandwidth = $$$ Its robust. Video files are big. YouTube can take a punch. Embed a viewer on your page, users dont leave your site. Viral apps (Share with a friend, Post to your blog, etc.). Built-in, credible measurement. You reach THEIR cume too! GREAT way to test keywords. Cachet

111 Download my notes! SEND EMAIL to: nabr07@hollandcooke.com

112

113 Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer Lang, WFAE Radio


Download ppt "Podcasting: Downloading Content, Uploading Dollars.com Daniel Anstandig, McVay Media Reed Bunzel, American Media Services Holland Cooke, McVay Media Jennifer."

Similar presentations


Ads by Google