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Combining Social Media with Help Authoring Tom Johnson
The Allure of Social Media
Advantages of Wikis Wisdom of users Group collaboration Easy updates Visible writing process SME contributions Transform the tech writer role Integrate user's perspective Simple tools
Drawbacks of Wikis Primitive formatting Simple website No single sourcing Printed manuals difficult Infrastructure limitations Marginal user contributions Requires a leader Inaccuracies problematic Resistant corporate culture
Advantages of Blogs Communication venue Convert users to power users Feature requests/bugs Connection with users SEO Power Personalized company face
Drawbacks of Blogs Not integrated with online help Requires a blogger RSS ignorance Comment spam Getting the right tone is tough
Advantages of Social Networks Visual pictures of users Niche conversations Another contact point
Drawbacks of Social Networks No one goes there Another login Only web-based
Advantages of Podcasts/Videocasts Engaging format Users have rich media devices Great blog content
Drawbacks of Podcasts/Videocasts Time consuming Lengthy to watch or listen to Equipment costs
Advantages of Forums Comfortable atmosphere Empowers enthusiastic users Increases your support resources One-to-many communication
Drawbacks of Forums Unanswered questions sour users Not integrated with online help Updating is a nightmare Gives voice to frustration Another hat to wear
Advantages of Interactive Help Another point of interactivity Topic ratings potentially useful
Drawbacks of Interactive Help No one uses it
Transformations for Tech Writers Less technical writing Multiple hats Expert knowledge about users Product leader and influencer
Social Media. Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction.
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1 Community Outreach Through Blogging. 2 Overview What is a blog? A short history of blogs Uses by non-profits Educational uses How to get started.
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World English Dictionary Web 2.0 —n the Internet viewed as a medium in which interactive experience, in the form of blogs, wikis, forums, etc, plays.
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ThoughTree Branch out your thoughts
Web 2.0 Using Blogs, Wikis, Podcasts and other Web-based Learning Tools.
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Social Media: the Wild West of Corporate Communications Professor Ralph Tench and Dr Brian Jones Leeds Business School Leeds Metropolitan University
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Web 2.0 By Martin King. Features of Web 2.0 Tags: These are one word descriptions of the entire content written by the owner. Extensions: It is software.
Global & Virtual Communication in Education Pam Wright.
According to Brown (2009) we are in the midst of a communications upheaval more significant then the introduction of the printing press Previously.
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Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
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Creating a Blog Blog Terms Mini-Glossary. Blog Blogger “A specific type of website where the author publishes his thoughts, ideas or knowledge about different.
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INTRODUCTION TO BLOGGING. WHAT IS A BLOG? Blogs are all about opening up your knowledge, expertise, processes and goals to your customers Blogs are online.
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