Presentation on theme: "UNIT B EVOLUTION AND MOVEMENT OF FASHION"— Presentation transcript:
1 UNIT B EVOLUTION AND MOVEMENT OF FASHION The 40's2.03 Recognize the relationship between historical events and fashion evolution.
2 Mood of the decade World War II Women re-entered the workforce Parisian Fashion houses closed their doors due to German invasion of ParisAmerican fashion designers emergedShorter skirtsSloppy Joe sweatersBikini introduced
3 Mood of the decade World War II (cont.) L-85 (General Limitations Order) restricted amount of fabric used in production of apparel.Designers had to create fashions that would remain stylish through multiple seasons.A new style of suits for women had short skirts and short jackets of twenty-five inches or less in length.Sheath evening dresses replaced the long flowing gowns of the thirties.
4 Mood of the decade World War II (cont.) Restrictions limited use of silk, wool, rubber, metalTailored masculine-looking suitThe young danced the jitterbug.
5 Mood of the decade World War II (cont.) Postwar fashion freedom Women wanted a return to more feminine designs.Christian Dior introduced the “New Look” with rounded shoulders, fuller bustlines, and fuller skirts fifteen inches off the ground.Paris was re-established as the center of the fashion world.
6 People who influenced fashion Christian Dior—designer of the “New Look”; first to license nameNorman Norrell—winner of the first Coty American Fashion Critics Award; founder of Council of Fashion Designers of America (CFDA)Cristobal Balenciaga—known for huge evening coats, long, full skirts, pillbox hats, and chemise dresses
7 The 1950’sThe 1950's2.03 Recognize the relationship between historical events and fashion evolution.
8 Mood of the decade Korean War Color television introduced Rock-n-Roll explosionTeenagers emerged as a fashion voice.Leather jackets and T-shirts with the sleeves rolled upWhite shirts and blue jeansLetter sweatersBeatniksAmerican BandstandElvis Presley appeared on The Ed Sullivan Show.
9 Mood of the decade (cont.) Moving to the suburbsSportswear emergesPedal pushers, slacks, halters, shirtwaist dressesCashmere sweaters with a matching scarfPoodle skirtsSingle-breasted jackets, narrow lapels, and natural shouldersTapered trousers and penny loafersShopping malls are built.
10 Mood of the decade (cont.) Ivy League lookMen wore neat single-breasted jackets with narrow lapels, pressed trousers, with white, yellow, or pale blue button-down collared shirts, and ties.Female students dressed in twin sweater sets, or Peter-Pan collared blouses and sweaters, with pencil-slim or pleated skirts.
11 Mood of the decade (cont.) HairstylesGirls wore ponytails early in the decade. Later, the beehive was popular.Boys “trained” their hair into greased-back ducktails and carried a comb at all times.
12 Mood of the decade (cont.) Shoes and accessoriesTwo-toned bucksBobby socks
13 People who influenced fashions Designer influence was significantDior—the A-line silhouette for womenGivenchy—the chemise or “sack” dressClaire McCardell—sashes, harem pajamas, bias-cut, dartless clothes
14 People who influenced fashions (cont.) Movie idols and musiciansElvis Presley—international rock-n-roll starJames Brown—rhythm and blues singerJames Dean—teen idol movie starMarlon Brando—movie star
15 THE 1960’sThe 1960's2.03 Recognize the relationship between historical events and fashion evolution.
16 Mood of the decade Civil Rights Movement Black Pride The Afro African printsDashiki: A loose, brightly-colored African tunic.
17 Mood of the decade (cont.) Youthquake RevolutionYouth take ownership of the decadeMod look: Clothing with psychedelic colors and geometric designs.Go-Go Look with mini skirts, white go-go boots
18 Mood of the decade (cont.) Election of John F. KennedyYoungest president in historyThe bare-headed President Kennedy begins the demise of the men’s hat industry.First Lady Jackie Kennedy is the fashion icon of the decade wearing Chanel suits and simple dresses, pillbox hat, pearls, and low-heeled shoes.
19 Mood of the decade (cont.) Man walks on the moonPierre Cardin and André Courreges are called the space age designers.Space age and futuristic looks appear on high fashion runways.
20 Mood of the decade (cont.) Onset of the women’s liberation movementSee through blouses, no braUnisex lookPantyhose introduced (Glen Raven Mills, NC, 1959)
21 Mood of the decade (cont.) Anti-war movement (Vietnam)Hippie look, suede fringe jackets, appliquéd bell-bottom trousers, tie-dyed shirts, love beads, granny glasses, and peace symbols.Woodstock Festival
22 People who influenced fashions Decreased designer influenceMary Quant—London designer who introduced the miniskirtTwiggy—skinny British model who became the top model of the sixtiesEmilio Pucci—exotic, psychedelic, beautiful printsYves St. Laurent—fresh approach to fashion with Mondrian-inspired shift dressJackie KennedyAudrey Hepburn—classics such as the “little black dress”
23 The 1970’sThe 1970's2.03 Recognize the relationship between historical events and fashion evolution.
24 Mood of the decade Watergate Scandal Vietnam war ends Dawn of the Disco, Studio 54, Saturday Night FeverJohn Travolta’s white suit with an open-necked shirt.Platform shoesBell-bottom hip-hugger pantsHot pants with white go-go boots
25 Mood of the decadePunk Rock, short-lived anti-social and anti-fashion movementTorn, frayed clothingBody piercingSpiked hair colored pink or greenT-shirts being worn as billboardsPolitical statement designs
26 Mood of the decade Rap and hip-hop emerge Athletic clothes Track suits Excessive amounts of gold jewelry
27 Mood of the decade Ethnic influence Macramé bags Crochet waistcoats and shawlsPonchosGypsy tops with gathered necklines trimmed with bells and puffed sleevesNehru jackets
28 Mood of the decade “Me” decade, self indulgence String bikini Tight clothesMen’s leisure suitsDesigner jeansHand-braided friendship bracelets
29 Mood of the decadeFeminism, sexual equality, women’s lib, equal rightsBra burningWomen no longer wear girdlesWomen buy pantyhoseWomen wear pants and pantsuitsDouble-knit polyester man-made fabricsMicro, mini, midi, and maxi skirts
30 Mood of the decade Shoes Movies and their stars Platforms Clogs Annie Hall—women wearing oversize men’s shirts, very long skirts, khaki pants, and men’s hatsGrease—leather motorcycle jackets
31 Mood of the decade Television Charlie’s Angels—Farrah Fawcett Major’s hair style and flared trousersHappy Days—Fonzie’s leather jacket, jeans, white shirtDukes of Hazzard—Daisy Duke’s cutoff jean shorts
32 People who influenced fashion Yves Saint Laurent—womenswear based on menswearHalston—use of cashmereCalvin Klein—denim jeansMary McFadden—fine pleatingBill Blass—sporty, sophisticated classics
33 The 1980’sThe 1980's2.03 Recognize the relationship between historical events and fashion evolution.
34 Mood of the decade Excess Shoulder pads, retro 1940s Big hair Brand names appeared on outside of garment
35 Mood of the decade (cont.) MTVMusic becomes visualVideos become a major influence on apparel choicesLace tops, tight skirtsBustier worn by Madonna
36 Mood of the decade (cont.) Television influenceDallas—jeans, boots, western shirts, and cowboy hatDynasty—wide shoulder silhouettesMiami Vice —T-shirts worn under Armani suits, pastel colors for menGeneral Hospital —Luke and LauraLady Diana Spencer weds Prince CharlesDiana’s wedding dress becomes one of the most copied in the world
37 Mood of the decade (cont.) Workout craze, Jane FondaLegwarmers, leotards, sneakersNike, ReebokWomen left their high-heels at home and wore sneakers to workIntroduction of the thong bikiniStirrup pantsWarm-up suitsFlashdance—increased the popularity of legwarmers, sweatshirt fabric, and sweatshirts with cut out necks
38 Mood of the decade (cont.) PunkDog collarsMohawk hairstylesLeather jackets and chains
39 People who influenced fashion Ralph Lauren—classic silhouettesCalvin Klein—minimalist look, designer jeansDonna Karan—women’s career apparelGiorgio Armani—menswear styles from American GigoloFirst Ladies—Nancy Reagan and Barbara Bush
40 The 1990’sThe 1990's2.03 Recognize the relationship between historical events and fashion evolution.
41 Mood of the decade Sandra Day O’Connor—first woman on Supreme Court AIDS first identifiedCollapse of the Soviet Union and the expansion of overseas companies
42 Mood of the decade (cont.) Longest bull market in Wall Street historyMore luxurious fashions are introduced as people have more money to spend.More luxurious fabrics enter the market.
43 Mood of the decade (cont.) Casual Friday—khakis, polos, loafers, jeans with company T-shirts worn to workInternetFinger-tip access to global fashion informationOnline shopping
44 Mood of the decade (cont.) Street FashionsHip-Hop styleJeans, logo T-shirts, windbreakers, all oversizedBody piercingTattooingDoc MartensBackpack purses
45 Mood of the decade (cont.) MegabrandsYouthquake with Tommy HilfigerFUBUBanana RepublicJ. CrewOld Navy, The Gap, Abercrombie and FitchTweens (8 to 12 years old), Gap Kids, Limited Too
46 Mood of the decade (cont.) Women’s competitive and adventure sports—Example: WNBAAthletic shoesSports bras
47 People who influenced fashion Princess Diana—most photographed woman everTommy Hilfiger—“brand image” designerGianni Versace—designer with rock star type sex appealIsaac Mizrahi—high-fashion designer whose line is sold exclusively by TargetRalph Lauren—“preppy” styles for men and women
48 People who influenced fashion Music, movies, and televisionGarth Brooks—western shirtsShania Twain—bare midriffs and tight fitting clothesBack Street Boys—“oversized” clothesMadonna—the bustierJennifer Aniston—“Rachel” hairdo on Friends
49 People who influenced fashion Russell Simmons—Phat Farm hip-hop clothingSean John Combs (“P. Diddy”)—denim-based signature sportswear for men and boys
50 2000’s Twenty-first century 2.03 Recognize the relationship between historical events and fashion evolution.
51 Mood of the decade Y2K—The Millennium Bug Unclear winner in the United States Presidential ElectionFirestone recalled tiresMicrosoft ordered to splitSeptember 11, 2001 attack on the Twin TowersTaliban regime
52 Mood of the decade (cont.) Anthrax scareInvasion of IraqStem cell researchNumber of AIDS victims risesArnold Schwarzenegger became Governor of CaliforniaRecording industry cracked down on people who illegally swapped more than 1,000 songs over the Internet
53 Mood of the decade (cont.) Saddam Hussein captured December 13, 2003Street wearLow-rise jeansSlashed T-shirtsOvertly sexual clothesBling bling (big jewelry)Ugg boots
54 People who are influencing fashion ValentinoParis HiltonRappers and Hip Hop artists in music videos— baggy pants, big jewelry (bling bling) and urban wear (Enyce, Rocawear, Baby Phat, Phat Farm)
55 People who are influencing fashion (cont.) Rappers and Hip Hop artistsSean “P.Diddy” CombsLil Kim—increased the popularity of wearing weave and wigsCamron—increased the popularity of males wearing the color pinkJay-Z—wearing earrings in both ears
56 People who are influencing fashion (cont.) Film and popstarsBritney Spears—bare-midriff tops, skimpy skirts and shortsJanet Jackson—bare, sexy, metallic, urban streetwear
57 People who are influencing fashion (cont.) Celebrities who have clothing linesBeyonce KnowlesJennifer LopezSean CombsRussell SimmonsJessica SimpsonReba McEntyre