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Mc Donald's. Mc Donald's Corporation  Largest chain of hamburgers  Major investor in the Chipotle Mexican Grill  Corporation’s revenues  Restaurant.

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Presentation on theme: "Mc Donald's. Mc Donald's Corporation  Largest chain of hamburgers  Major investor in the Chipotle Mexican Grill  Corporation’s revenues  Restaurant."— Presentation transcript:

1 Mc Donald's

2 Mc Donald's Corporation  Largest chain of hamburgers  Major investor in the Chipotle Mexican Grill  Corporation’s revenues  Restaurant chain Boston Market

3 22.8 billions a year  58 million costumers a day  stores plus worldwide  Employees 400,000 in USA plus worldwide

4 Company president  Don Thompson  Mr. Thompson received his B.S. in Electrical Engineering from Purdue University  Thompson began his career at McDonald’s as anMr. Thompson received his B.S.  A proud family man, Mr. Thompson and his wife Liz have two children and reside in the Chicago area.

5 Headquarters OakBrooks,Illinois

6 History  The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California.  1948 established the principles of the modern fast food restaurant.

7 Major Services  Types of Restaurants: Counter Services and Drive through.  Playground  Aspects: Efficiency, calculability, Predictable, control.

8 Products  McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare.).hamburgerschickensandwichesFrench friessoft drinksbreakfastdessertssaladsvegetarian wraps

9 Marketing  Franchiser of Restaurants and operator of restaurants.  Advertising- Extensive advertising campaign:  Usual media ( Television, radio, and newspaper)  Sponsors sporting ( from Little League to the Olympic Games)

10 Mc Donald’s  Home Away from Home  The Ronald McDonald House program provides a home near hospitalsRonald McDonald  Staying Nearby  The Ronald McDonald Family Room program provides a comfortable place for family members to rest within the hospitalRonald McDonald Family Roomfamily  Helping Children in Need  The Ronald McDonald Care Mobile program offers essential medical, dental and educational services to more than 100,000 children annually.Ronald McDonald Care Mobile  McHappy Day  Since 2002, we’ve brought our franchisees, employees, suppliers and customers together in a worldwide annual fundraiser,worldwide annual fundraiser

11 Controversy  McDonald's is the world's largest distributor of toy  McJob" was added to Merriam-Webster's Collegiate Dictionary in 2003Merriam-Webster's Collegiate Dictionary  Super size me


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