Presentation on theme: "In this section: The Meyers Model for Creative Decision Making"— Presentation transcript:
1In this section: The Meyers Model for Creative Decision Making To make good decisions, managers must also be creative. This section discusses:Making Creative DecisionsEncouraging CreativityThe Meyers Model for Creative Decision MakingBarriers to Effective Decision Making
2What You’ll Learn How managers make creative decisions How to encourage creativity through brainstorming, brainwriting, and wish lists.The six stages of the Meyers model of creative decision making.The four barriers to effective decision making.
3Why It’s ImportantThe most successful companies have managers who know how to make effective decisions..
5Making Creative Decisions There are five steps to making creative decisions.1. Preparation2. Concentration3. Incubation.4. Illumination5. Verification
6Encouraging Creativity Managers encourage creativity with these techniques:Brainstorming—A group of people coming up with as many different ideas as possible to help solve a problem, without making judgments about those ideas.Brainwriting—Like brainstorming except group members write down their ideas to help solve a problem.Wish Lists—A group solving a problem by imagining they have the power to solve any problem without regard for physical or financial constraints.
7Meyers Model for Creative Decision Making The Meyers Model has six stages for solving a problem.1. Recognition2. Fact Finding3. Problem Finding4. Idea Finding5. Solution Finding6. Acceptance Finding
8Barriers to Effective Decision Making ComplacencyAvoidancePanicIndecisiveness
9Decision-Making Characteristics Successful companies have several decision-making characteristics in common:accepting changelistening to customersdecentralizing authorityhiring carefullytraining employees continuouslycontrolling costsFig 2-1
10Fact and Idea Review1. What are the five basic steps to creative decision making?2. What is the difference between brainstorming and brainwriting?3. What are the six stages of decision making in the Meyers model?4. What are the four basic barriers to effective decision making?