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Community Investigative In-Depth Your Weather Authority.

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Presentation on theme: "Community Investigative In-Depth Your Weather Authority."— Presentation transcript:

1 Community Investigative In-Depth Your Weather Authority

2 On Air

3 Market verview O O NBC Affiliate Serving Central Arkansas State Capitol City Lower unemployment Stable economy Tourism of interest due to Lakes, Mountains & State Parks Sports Franchises include Razorbacks SEC Football & Arkansas Travelers AA Minor League Baseball Annual top events of market include Riverfest (Memorial Weekend) & State Fair (October) Market Population:1,438,186 Metro Population:800,015 Source: US Census 2010 Demographic Profile, 2010 American Community Survey, TBV 2011 Market Population:1,438,186 Metro Population:800,015 Source: US Census 2010 Demographic Profile, 2010 American Community Survey, TBV 2011 KARKs over the air signal covers 36 of the states 75 counties, including the most populous Little Rock Metropolitan region. The Little Rock – Pine Bluff area is Market #56 out of 204 in the country. Market TV Households: 573,670 Metro Households:315,390 Source: Little Rock Chamber of Commerce, TVB Market TV Households: 573,670 Metro Households:315,390 Source: Little Rock Chamber of Commerce, TVB

4 KARK Continues to Grow Focus on Local News in Central Arkansas that is In-Depth, Investigative, and Community Oriented. THE WEATHER AUTHORITY! Razorback Nation is the source for the Hogs with daily reports from Fayetteville and the Pig Trail every Sunday Night Audience growth is shown by increased website volume and awareness in the community The strongest year-round High School sports coverage in the state with Fearless LIVE on KARZ and the Fearless Friday Football show throughout the fall ArkansasMatters.com is the #1 Community Website in Central Arkansas

5 Only 3 Banners per Page Banners Placed Near Relevant Content One the largest banks in Arkansas sees the value of advertising on ArkansasMatters.com! ArkansasMatters.com is the NUMBER ONE place they receive referrals off of local web sites; even beating some well known national web providers. Prime: 728x90 Right: 300x250 Left:160x600 Bottom: 728x90

6 Benefits of Advertising On ArkansasMatters.com Provides a highly-targeted audience Builds a strong online branding strategy Builds awareness and drives traffic to your web site Cost-effective method of increasing your branding efforts Generates qualified users to your site Online advertising and marketing creates a high- tech, cutting-edge image for your business

7 Key Benefits Community Focused; not just news, weather and sports Elusive "at work" audience Audience has disposable income Online Advertising is the Fastest Growing Media Number 2 Most Used Media after TV Audience Profile Unique Users: 465,000 in December 2011 Median Age: 46 Years Old Median HHI: $65,000 Time Spent per Visit: 6 Minutes Over 4 Million Page views December 2011 Exclusive Attracts exclusive audiences that do not visit other online news sites because of our dedication to Breaking News, Developing News and Severe Weather At Work Network Reach your audience at work *Source: The Media Audit

8 Community Service Awards 2012 is the 35 th year that KARK partners with the Governors Office and the Department of Health and Human Services Division of Volunteerism recognizing people who have made a difference in the State of Arkansas The Community Service Awards are expanding from just one night of appreciation to a year-round campaign highlighting these volunteers and their great works

9 4 the Greater Good Feeding Hungry Families School Resources for Children Aging in Arkansas Volunteerism As a television station, we have a responsibility to you, and to the community we live in. In our news programs, our team of journalists works hard to bring you the important local stories of the day. KARKs 4 The Greater Good focuses on key issues in our community.

10 Contact Us! KARK-TV 1401 W. Capitol, Ste 104 Little Rock, Arkansas (Phone) (Fax) KARK-TV 1401 W. Capitol, Ste 104 Little Rock, Arkansas (Phone) (Fax)


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