Presentation is loading. Please wait.

Presentation is loading. Please wait.

Integrating IBM WebSphere Portal with Web Analytic Hosted and Non-Hosted Sites Stefan Liesche Richard Gornitsky #1298.

Similar presentations


Presentation on theme: "Integrating IBM WebSphere Portal with Web Analytic Hosted and Non-Hosted Sites Stefan Liesche Richard Gornitsky #1298."— Presentation transcript:

1 Integrating IBM WebSphere Portal with Web Analytic Hosted and Non-Hosted Sites Stefan Liesche Richard Gornitsky #1298

2 Disclaimer The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for IBMs products remains at the sole discretion of IBM. Screenshots/Demo in this presentation are simulated or they are from current code. There is no commitment that they represent the final screenshots. The purpose of this presentation is to gather feedback on a possible future product plan. The feedback will be used by IBM.

3 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

4 How many people are using the Portal? What are most users doing on the Portal? How should I plan for the growth of my Portal? What is the most popular search? Where are my user coming from? What are my customers downloading?

5 What is Portal Analytics? The process of Collecting, Processing, and Reporting portal usage data.

6 Why do We Care About Portal Analytics? –Enables customers to provide a more personalized experience to their clients by deploying a more dynamic web solution. –Increase revenue with better targeting –Decrease cost with automatic tuning –Increase customer satisfaction, decrease infrastructure costs, and testing costs with better designs

7 What Do WebSphere Portal Customers Want! Our customers are demanding better integration. –Integration with site analyzer tools are performed by manually imbedding tags into portlets and themes or creating reports based on the portal site analyzer logs. –Request seamlessly integration within each product to enable easy site metric analysis. Customers more willing to buy products that are tested and integrated with their web analytic infrastructures

8 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

9 What is the User Experience Optimization Initiative? The IBM User Experience Optimization Initiative (UEOI) teams IBM and the leaders of Web Analytic software to enable WebSphere Portal customers to easily capture and measuring the user activity so that portals can be better designed and targeted. First step in implementing our vision to provide an improved and more personalized experience to our clients by allowing them to deploy dynamic and smarter web solutions.

10 Our Partners Vendors Chosen Based on Market Leadership and Current Customer Relationships –Coremetrics –Omniture –Webtrends Coremetrics is an IBM Partner and has an alliance with WebSphere Commerce Omniture is a fast growing web analytic leader Omniture is a leading provider of online business optimization software –Gold Sponsor of Impact 2009 –Has integrations with IBM Websphere Commerce and Portal –Global Alliance with IBM Global Business Services Webtrends is very established within WebSphere Portal customers.

11 Phase 1 Show how the web analytic products already work today –Have detail solution guides available on the WebSphere Portal wiki –Also available on Coremetrics, Webtrends, or Omnitures web site Provide service offering if you need help Create generic Web Analytic Reports for the Portal Site Analyzer Log –Webtrends only

12 ISSL Service Offerings ISSL has experience working with customers to define; –What to measure –How to measure it –Overall approach is necessarily agnostic to the analytics tool Lotus/ISSL is committed to working with Omniture, Coremetrics, and Webtrends ISSL is seeking pilot projects –Ensure that our approach will provide the maximum integration between these tools and future releases of WebSphere Portal.

13 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

14 Analytics Data Collection Approaches There are two main approaches for collecting analytics data: Server-side Site Analytics (aka logfile analysis) User interactions and meta data is written to server logfiles hosted on the Portal Server. Logfiles can be recorded and stored for later offline processing. Analytics engines read these logfiles for collecting analytics data. WebSphere Portal provides fine grained usage information. Only hits on the Portal Server are recorded (e.g. cached page hits are not recorded) Logfile recording is activated via configuration in WebSphere Portal. No special coding needed for base reporting (pages, portlets,…) Portlets can report specialized business events by calling analytics log API (since ) Active Site Analytics (aka page tagging) Java script within the Portal page (e.g. Theme/Skin) notifies analytics server about user activity. Analytics data is collected online within the Analytics system. Analytics systems gather and process this data locally. Currently (WP6.1) appropriate Java script needs to be injected manually into Portal. The injected javascript determines which data will be recorded (requires proper planning) Injection into Themes and Skins allows reporting of page and Portlet views. Portlet business events are collected by adding javascript to the Portlet markup. Any rendering of the corresponding page in the users browser can be recorded (incl. cached pages) Both approaches can be used with WebSphere Portal 6.1, either exclusively or in combination.

15 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

16 Online Analytics Architecture – Server-side Site Analytics Browser Http Server* Portal Analytics Logfile Analytics Software Report Generation Report Offline Covered by WebSphere Portal Not covered by WebSphere Portal Ln L3 L2 L1

17 What exactly is recorded? Users requesting pages, incl. contained Portlets Session activities (login, logout, timed out, login failed) Page management (creating, updating, deleting a page) User Management actions (creating, updating, deleting users and groups)

18 Loggers in depth LoggerPurpose SiteAnalyzerSessionLoggerLogs session events like login or logout SiteAnalyzerUserManagementLoggerUser and group management events like creating or deleting users and groups SiteAnalyzerPageLoggerPage render events SiteAnalyzerPortletLoggerPortlet render events SiteAnalyzerJSRPortletLoggerCustom business events in standard Portlets (JSR 168, JSR 286) SiteAnalyzerPortletActionLoggerActions occurred in a Portlet SiteAnalyzerApplicationActionLoggerActions occurred in a Portlet application SiteAnalyzerErrorLoggerLogs any errors

19 Example: Logging Page Requests localhost - wpsadmin [01/Oct/2008:18:27: ] "GET /Page/6_CGAH47L008TI5027D49C9B3GS0 HTTP/1.1" "" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-GB; rv: ) Gecko/ Firefox/ " "JSESSIONID=0000CzJfHQHM- ZCbUbwxIascPFo:-1;LtpaToken2=DQMY..." The request was made from localhost The authenticated user for this request was wpsadmin (short name of the user) Date and time of the request Page that was requested The request was successful (HTTP response code 200) The size of the returned markup is unknown to the logger Firefox 2.0 on Windows XP The request was made within a certain session, identified by its id Notes: Cookies can be filtered ( SiteAnalyzerFormatter.cookies )

20 Example: Logging Page and Portlet Requests localhost - wpsadmin [01/Oct/2008:18:27: ] "GET /Portlet/5_CGAH47L008TI5027D49C9B3 GS5/Information_Portlet?PortletPID=5_CGAH47L008 TI5027D49C9B3GS5&PortletMode=View&PortletState= Normal HTTP/1.1" "http://localhost/Page/6_CGAH47L008TI5027D49C9B 3GS0" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-GB; rv: ) Gecko/ Firefox/ " "JSESSIONID=0000CzJfHQHM- ZCbUbwxIascPFo:-1;LtpaToken2=DQMY..." The portlet Referer: The page where the portlet is placed

21 New The JSR 286 Web Content Viewer implements site analysis logging, which enables you to gather usage statistics of each instance of the rendering portlet. (since ) Analytics and Reporting with WCM Enable detailed site analysis logging for WCM: – Install PK76625 – Activate the SiteAnalyzerJSRPortletLogger logger SiteAnalyzerJSRPortletLogger.isLogging = true hostname - user [Date] "GET /Portlet/ 5_8.../Web_Content_Viewer_(JSR_286) /Web%20Content%2fTestSite01%2fTestSiteArea01%2fTestContent01?PortletPID=5_80 00CB1A00U6B02NVSPH1G20G1&PortletMode=view&PortletState=normal&RequestType=re nder&=PUBLIC_CONTEXT=%2fWeb%20Content%2fTestSite01%2fTestSiteArea01%2fTestCo ntent01 HTTP/1.1" "http://hostanme/Page/6_80.../MyPage" "Mozilla/5.0..." "JSESSIONID=000..." Portlet Statistics Event Logging API: – saLogger.log("A sample business event"); JavaDoc:

22 Information that can be derived from the log Browsers and Operating sysems of the users visiting the portal Different logins corresponding to authenticated users Robots and programmatic clients Pages that were requested but not found Search engines, key phrases and key words Different operating systems as reported by the browser The referring page a user came from Entry and exit URLs Many more … Please keep in mind: Portal provides just the data (log file). It is up to the analysis package (not part of the portal offering) to derive information from the data.

23 Key Takeaways for Server-side Site (Logfile) Analytics WebSphere Portals site analytics log provides all the necessary data for site analytics The recorded URLs are not real, clickable URLs They still provide the relevant information to find out which pages the users of the portal looked at We explained how portal formats the analytics log file

24 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

25 Online Analytics Architecture – Active Site Analytics Browser Http Server* Portal Analytics Data Analytics Software Report Generation Report Online Covered by WebSphere Portal Script Injection PoC Not covered by WebSphere Portal Ln L3 L2 L1

26 Analytics Partner Solution 1.Client requests portal page 2.Portal returns page markup including metadata markup 3.Client aggregates metadata using JavaScript snippet 4.Client sends aggregate to analytics server (e.g. via HTTP GET) 5.Analytics server writes access log 6.3rd party analytics package analyzes log General Scenario – Active Site Analytics Browser Client Portal Server Analytics HTTP Server Request Page … as.example.com GET /portlet?id=xyz123abc&… Event log Analytics SW 6 3 Aggregation

27 Future: Aggregation Script Portal Page dojo.forEach(portlets, function(portlet, i, portlets) { params += … } ); body.innerHTML += " "; Portlet Portlet Portlet Portlet ** Some of the ideas presented here may be delivered in future version of WebSphere Portal, but some will not.

28 What exactly is recorded? Depends on the specific solution Typically recorded events are: Page Display Listing of items on the page Download actions Links leaving the site Information is sent to analytics system from the browser (web bug, java script, image link,...) Some tools cover multiple request per single page (page+portlet+content) Information is usually dependent on specific screen being rendered.

29 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

30 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

31 Financial Highlights –61% 5 year CAGR –1,500+ online brands transacting $20 Billion+ annually –40%+ growth in new customer acquisition –Record revenue in 2008 Analyst acclaimed & award winning –Only vendor named leader by Forrester 4 consecutive years –Overall points leader in last Forrester Wave with highest marks for Strategy –Top solution for Advanced Features in Jupiters recent Web Analytics Buyers Guide. Strong partner ecosystem –Over 70 digital media partnerships –Exclusive integration with IBM WebSphere Commerce –Integrated Technology Platform – Coremetrics Connect Award Winning Analyst Acclaimed Online Marketing and Business Optimization Suite … jointly developed and supported for IBM WebSphere Commerce Server

32 Online Marketing and Business Optimization Suite LIVEprofiles LIVEprofiles create the foundation of a unique visitor experience Actionable Marketing Applications Actionable Marketing Applications provide enterprise intelligence for precisely targeted campaigns, third-party web site analysis and measurable Search results Web Analytics Web Analytics solutions for rich segmentation analysis, ad-hoc reporting and industry specific benchmark performance Coremetrics Connect Coremetrics Connect Import/Export API provides Partner integration and utilization of client IP and/or visitor behavior … jointly developed and supported for IBM WebSphere Commerce Server LIVEprofiles LIVEprofiles create the foundation of a unique visitor experience Actionable Marketing Applications Actionable Marketing Applications provide enterprise intelligence for precisely targeted campaigns, third-party web site analysis and measurable Search results Web Analytics Web Analytics solutions for rich segmentation analysis, ad-hoc reporting and industry specific benchmark performance LIVEprofiles LIVEprofiles create the foundation of a unique visitor experience Actionable Marketing Applications Actionable Marketing Applications provide enterprise intelligence for precisely targeted campaigns, third-party web site analysis and measurable Search results LIVEprofiles LIVEprofiles create the foundation of a unique visitor experience

33 Our WebSphere Portal Based IBM Intranet…

34 Organizational Tabs Organizational tabs

35 Portlets

36 Key Tabs

37 Key Portlets

38 Geography

39 Roles

40 Roles – Portlet and Search Term Zoom

41 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

42 Omniture Public Company on NASDAQ: OMTR $296M Revenue in 2008, 107% YOY Growth Global Reach; 1100 Employees; 15 Countries Global Market Leader for Web Analytics 5000 Customers, 200 Fortune 500; 95% Retention Industry Consulting, 24/7 ClientCare and Education Over 3.5 Trillion Transactions Served in ,000 Servers Across Global Data Centers Over 250 Patents and Patent Applications Company Leadership Infrastructure Partner Ecosystem 700+ Channel Partners, 200+ Genesis Partners Integrations with IBM WebSphere Commerce and Portal Pending Global Alliance with IBM Global Services

43 5 of Top 10 Media Companies 6 of Top 10 Retailers 4 of Top 5 Banks 4 of Top 5 Travel Companies 23 of the Wired of Top 15 Automotive Companies 7 of the Top 10 Consumer Products Companies 6 of the Top 10 Business Week IT-100 MEDIA RETAIL FINANCE TRAVEL TELECOM MANUFACTURING TECHNOLOGY AUTOMOTIVE Customer Success Over 5200 Customers Across Many Industries Learn More about the Omniture/IBM Alliance at Impact 2009 Gold SponsorBooth G2 Birds of a Feather SessionToday at Noon Breakout SessionToday at 3:15pm Learn More about the Omniture/IBM Alliance at Impact 2009 Gold SponsorBooth G2 Birds of a Feather SessionToday at Noon Breakout SessionToday at 3:15pm

44

45

46

47

48

49

50

51

52 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

53 We turn numbers from your web site and throughout your organization into understanding of your business and customers – Understanding that leads to action, action that leads to success. Our Credentials: Created the web analytics market 15 years ago Countless industry firsts, including hosted solution 55 patents granted worldwide, 40 patents pending State of the art data centers: never lost a byte of customer data Global, dedicated solutions consultants and support 100% of analytics functionality, - Jupiter Research customers and 300+ employees The preferred choice for top analytics consultants Our Mission:

54 Webtrends Technology & Services Identify and target your highest value visitors Drive profitable traffic to your digital channels Optimize content, communications and the entire online experience Collect, access and share visitor-level digital data across the Enterprise Measure & quantify visitor engagement Industry leading services and support for development and ongoing optimization of this customized solution Listen, learn and participate in the social media conversation around your brand

55 WebSphere Overview Dashboard

56 Pages Report

57 Portlets Viewed

58 Breadcrumb

59 Download

60 Authenticated Usernames

61 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

62 We turn numbers from your web site and throughout your organization into understanding of your business and customers – Understanding that leads to action, action that leads to success. Our Credentials: Created the web analytics market 15 years ago Countless industry firsts, including hosted solution 55 patents granted worldwide, 40 patents pending State of the art data centers: never lost a byte of customer data Global, dedicated solutions consultants and support 100% of analytics functionality, - Jupiter Research customers and 300+ employees The preferred choice for top analytics consultants Our Mission:

63 Webtrends Technology & Services Identify and target your highest value visitors Drive profitable traffic to your digital channels Optimize content, communications and the entire online experience Collect, access and share visitor-level digital data across the Enterprise Measure & quantify visitor engagement Industry leading services and support for development and ongoing optimization of this customized solution Listen, learn and participate in the social media conversation around your brand

64 WebSphere Overview Dashboard

65 Pages Report

66 Portlets Viewed

67 Breadcrumb

68 Download

69 Authenticated Usernames

70 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

71 Futures Enhance integration with the Web Analytic Vendor products in WebSphere Portal 7.0 –Create an administrative portlet which enables the user to choose which web analytic product he/she is using. –WebSphere Portal will inject script/tags into the theme/skins, portlets, or possibly content repository –Add portlets with dashboard and content / grouping segmentation reports Provide portal and portlet views

72 Long-term Vision A self-optimizing portal that automatically responds to the demand on the site and optimises for better results. Understand user behaviour on your Portal site and have your Portal automatically respond to usage patterns and optimise the user experience. Set targets and have Portal and Analytics technologies work on achieving these goals. Automatically compare alternative strategies and automatically select the ideal strategy based on user insight.

73 We love your Feedback! Dont forget to submit your Impact session and speaker feedback! Your feedback is very important to us, we use it to improve our conference for you next year. Go to on a smartphone device or a loaner devicewww.impact09guide.com From the Impact 2009 Online Conference Guide; –Select Agenda –Navigate to the session you want to give feedback on –Select the session or speaker feedback links –Submit your feedback

74 © IBM Corporation All Rights Reserved. The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBMs sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. The following are trademarks of the International Business Machines Corporation in the United States and/or other countries: ibm.com/legal/copytrade.shtmlAIX, CICS, CICSPlex, DataPower, DB2, DB2 Universal Database, i5/OS, IBM, the IBM logo, IMS/ESA, Power Systems, Lotus, OMEGAMON, OS/390, Parallel Sysplex, pureXML, Rational, Redbooks, Sametime, SMART SOA, System z, Tivoli, WebSphere, and z/OS. A current list of IBM trademarks is available on the Web at Copyright and trademark information at ibm.com/legal/copytrade.shtml. Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office Intel and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. UNIX is a registered trademark of The Open Group in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.


Download ppt "Integrating IBM WebSphere Portal with Web Analytic Hosted and Non-Hosted Sites Stefan Liesche Richard Gornitsky #1298."

Similar presentations


Ads by Google