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Stefan Liesche Richard Gornitsky

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1 Stefan Liesche Richard Gornitsky
#1298 Integrating IBM WebSphere Portal with Web Analytic Hosted and Non-Hosted Sites Stefan Liesche Richard Gornitsky

2 Disclaimer The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for IBM’s products remains at the sole discretion of IBM . Screenshots/Demo in this presentation are simulated or they are from current code. There is no commitment that they represent the final screenshots. The purpose of this presentation is to gather feedback on a possible future product plan. The feedback will be used by IBM.

3 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

4 What is the most popular search? How many people are using the Portal?
What are most users doing on the Portal? Where are my user coming from? What are my customers downloading? How should I plan for the growth of my Portal?

5 What is Portal Analytics?
The process of Collecting, Processing, and Reporting portal usage data.

6 Why do We Care About Portal Analytics?
Enables customers to provide a more personalized experience to their clients by deploying a more dynamic web solution. Increase revenue with better targeting Decrease cost with automatic tuning Increase customer satisfaction, decrease infrastructure costs, and testing costs with better designs

7 What Do WebSphere Portal Customers Want!
Our customers are demanding better integration. Integration with site analyzer tools are performed by manually imbedding tags into portlets and themes or creating reports based on the portal site analyzer logs. Request seamlessly integration within each product to enable easy site metric analysis. Customers more willing to buy products that are tested and integrated with their web analytic infrastructures

8 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

9 What is the User Experience Optimization Initiative?
The IBM User Experience Optimization Initiative (UEOI) teams IBM and the leaders of Web Analytic software to enable WebSphere Portal customers to easily capture and measuring the user activity so that portals can be better designed and targeted. First step in implementing our vision to provide an improved and more personalized experience to our clients by allowing them to deploy dynamic and smarter web solutions.

10 Our Partners Vendors Chosen Based on Market Leadership and Current Customer Relationships Coremetrics Omniture Webtrends Coremetrics is an IBM Partner and has an alliance with WebSphere Commerce Omniture is a fast growing web analytic leader Omniture is a leading provider of online business optimization software Gold Sponsor of Impact 2009 Has integrations with IBM Websphere Commerce and Portal Global Alliance with IBM Global Business Services Webtrends is very established within WebSphere Portal customers.

11 Phase 1 Show how the web analytic products already work today
Have detail solution guides available on the WebSphere Portal wiki Also available on Coremetrics, Webtrends, or Omniture’s web site Provide service offering if you need help Create generic Web Analytic Reports for the Portal Site Analyzer Log Webtrends only

12 ISSL Service Offerings
ISSL has experience working with customers to define; What to measure How to measure it Overall approach is necessarily agnostic to the analytics tool Lotus/ISSL is committed to working with Omniture, Coremetrics, and Webtrends ISSL is seeking pilot projects Ensure that our approach will provide the maximum integration between these tools and future releases of WebSphere Portal.

13 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

14 Analytics Data Collection Approaches
There are two main approaches for collecting analytics data: Server-side Site Analytics (aka logfile analysis) User interactions and meta data is written to server logfiles hosted on the Portal Server. Logfiles can be recorded and stored for later offline processing. Analytics engines read these logfiles for collecting analytics data. WebSphere Portal provides fine grained usage information. Only hits on the Portal Server are recorded (e.g. cached page hits are not recorded) Logfile recording is activated via configuration in WebSphere Portal. No special coding needed for base reporting (pages, portlets,…) Portlets can report specialized business events by calling analytics log API (since ) Active Site Analytics (aka page tagging) Java script within the Portal page (e.g. Theme/Skin) notifies analytics server about user activity. Analytics data is collected online within the Analytics system. Analytics systems gather and process this data locally. Currently (WP6.1) appropriate Java script needs to be injected manually into Portal. The injected javascript determines which data will be recorded (requires proper planning) Injection into Themes and Skins allows reporting of page and Portlet views. Portlet business events are collected by adding javascript to the Portlet markup. Any rendering of the corresponding page in the users browser can be recorded (incl. cached pages) Both approaches can be used with WebSphere Portal 6.1, either exclusively or in combination.

15 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

16 Analytics Architecture – Server-side Site Analytics
Covered by WebSphere Portal Online Browser Http Server* Portal L1 L2 L3 Ln Analytics Logfile Report Generation Analytics Software Report Http Server can write its own log file. It is, however, not as useful as the portal’s analytics logfile. Not covered by WebSphere Portal Offline

17 What exactly is recorded?
Users requesting pages, incl. contained Portlets Session activities (login, logout, timed out, login failed) Page management (creating, updating, deleting a page) User Management actions (creating, updating, deleting users and groups)

18 Loggers in depth Logger Purpose SiteAnalyzerSessionLogger
Logs session events like login or logout SiteAnalyzerUserManagementLogger User and group management events like creating or deleting users and groups SiteAnalyzerPageLogger Page render events SiteAnalyzerPortletLogger Portlet render events SiteAnalyzerJSRPortletLogger Custom business events in standard Portlets (JSR 168, JSR 286) SiteAnalyzerPortletActionLogger Actions occurred in a Portlet SiteAnalyzerApplicationActionLogger Actions occurred in a Portlet application SiteAnalyzerErrorLogger Logs any errors

19 Example: Logging Page Requests
The authenticated user for this request was wpsadmin (short name of the user) Date and time of the request Page that was requested The request was made from localhost localhost - wpsadmin [01/Oct/2008:18:27: ] "GET /Page/6_CGAH47L008TI5027D49C9B3GS0 HTTP/1.1" "" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-GB; rv: ) Gecko/ Firefox/ " "JSESSIONID=0000CzJfHQHM- ZCbUbwxIascPFo:-1;LtpaToken2=DQMY..." The size of the returned markup is unknown to the logger The request was made within a certain session, identified by its id Firefox 2.0 on Windows XP The request was successful (HTTP response code 200) Notes: Cookies can be filtered (SiteAnalyzerFormatter.cookies)

20 Example: Logging Page and Portlet Requests
The portlet localhost - wpsadmin [01/Oct/2008:18:27: ] "GET /Portlet/5_CGAH47L008TI5027D49C9B3 GS5/Information_Portlet?PortletPID=5_CGAH47L008 TI5027D49C9B3GS5&PortletMode=View&PortletState= Normal HTTP/1.1" "http://localhost/Page/6_CGAH47L008TI5027D49C9B 3GS0" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-GB; rv: ) Gecko/ Firefox/ " "JSESSIONID=0000CzJfHQHM- ZCbUbwxIascPFo:-1;LtpaToken2=DQMY..." Referer: The page where the portlet is placed

21 Analytics and Reporting with WCM
New Analytics and Reporting with WCM The JSR 286 Web Content Viewer implements site analysis logging, which enables you to gather usage statistics of each instance of the rendering portlet. (since ) Enable detailed site analysis logging for WCM: Install PK76625 Activate the SiteAnalyzerJSRPortletLogger logger SiteAnalyzerJSRPortletLogger.isLogging = true hostname - user [Date] "GET /Portlet/ 5_8.../Web_Content_Viewer_(JSR_286) /Web%20Content%2fTestSite01%2fTestSiteArea01%2fTestContent01?PortletPID=5_80 00CB1A00U6B02NVSPH1G20G1&PortletMode=view&PortletState=normal&RequestType=re nder&=PUBLIC_CONTEXT=%2fWeb%20Content%2fTestSite01%2fTestSiteArea01%2fTestCo ntent01 HTTP/1.1" "http://hostanme/Page/6_80.../MyPage" "Mozilla/ " "JSESSIONID=000..." Portlet Statistics Event Logging API: saLogger.log("A sample business event"); JavaDoc: Solution Catalog 21

22 Information that can be derived from the log
Browsers and Operating sysems of the users visiting the portal Different logins corresponding to authenticated users Robots and programmatic clients Pages that were requested but not found Search engines, key phrases and key words Different operating systems as reported by the browser The referring page a user came from Entry and exit URLs Many more … Please keep in mind: Portal provides just the data (log file). It is up to the analysis package (not part of the portal offering) to derive information from the data.

23 Key Takeaways for Server-side Site (Logfile) Analytics
WebSphere Portal’s site analytics log provides all the necessary data for site analytics The recorded URLs are not real, clickable URLs They still provide the relevant information to find out which pages the users of the portal looked at We explained how portal formats the analytics log file

24 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

25 Analytics Architecture – Active Site Analytics
Covered by WebSphere Portal Script Injection PoC Online Browser L1 Http Server* Portal L2 L3 Ln Report Generation Analytics Software Analytics Data Report Http Server can write its own log file. It is, however, not as useful as the portal’s analytics logfile. Not covered by WebSphere Portal Online

26 General Scenario – Active Site Analytics
Client requests portal page Portal returns page markup including metadata markup Client aggregates metadata using JavaScript snippet Client sends aggregate to analytics server (e.g. via HTTP GET) Analytics server writes access log 3rd party analytics package analyzes log Analytics Partner Solution Analytics SW as.example.com Analytics HTTP Server 6 5 GET /portlet?id=xyz123abc&… Aggregation 4 Event log 3 2 Browser Client Portal Server <div class=“portlet-window” id=“xyz123abc”>… Request Page 1

27 Future: Aggregation Script
Portal Page <div class=“page-name” id=“welcome”> <script type="text/javascript"> dojo.forEach(portlets,     function(portlet, i, portlets) {         params += …     } ); body.innerHTML += "<img src=‘http://as.example.com/portlet?id=" + params +" />"; </script> </div> <div class=“portlet-window” id=“tcwtvxgl6”> </div> <div class=“portlet-window” id=“quu3xqnbh”> </div> Portlet Portlet <div class=“portlet-window” id=“mrpl1jad6”> </div> <div class=“portlet-window” id=“pyy0wmj58”> </div> Portlet Portlet Future ** Some of the ideas presented here may be delivered in future version of WebSphere Portal, but some will not.

Portlet. Portlet.
Portlet. Portlet. Future. ** Some of the ideas presented here may be delivered in future version of WebSphere Portal, but some will not.", "width": "800" }

28 What exactly is recorded?
Depends on the specific solution Typically recorded events are: Page Display Listing of items on the page Download actions Links leaving the site Information is sent to analytics system from the browser (web bug, java script, image link,...) Some tools cover multiple request per single page (page+portlet+content) Information is usually dependent on specific screen being rendered.

29 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

30 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

31 Online Marketing and Business Optimization Suite
… jointly developed and supported for IBM WebSphere Commerce Server Financial Highlights 61% 5 year CAGR 1,500+ online brands transacting $20 Billion+ annually 40%+ growth in new customer acquisition Record revenue in 2008 Analyst acclaimed & award winning Only vendor named “leader” by Forrester 4 consecutive years Overall points leader in last Forrester Wave with highest marks for Strategy Top solution for “Advanced Features” in Jupiter’s recent Web Analytics Buyers Guide. Strong partner ecosystem Over 70 digital media partnerships Exclusive integration with IBM WebSphere Commerce Integrated Technology Platform – Coremetrics Connect Analyst Acclaimed Award Winning Corporate facts for those interested in learning more about Coremetrics.

32 Online Marketing and Business Optimization Suite
… jointly developed and supported for IBM WebSphere Commerce Server LIVEprofiles™ create the foundation of a unique visitor experience LIVEprofiles™ create the foundation of a unique visitor experience Actionable Marketing Applications provide enterprise intelligence for precisely targeted campaigns, third-party web site analysis and measurable Search results LIVEprofiles™ create the foundation of a unique visitor experience Actionable Marketing Applications provide enterprise intelligence for precisely targeted campaigns, third-party web site analysis and measurable Search results Web Analytics solutions for rich segmentation analysis, ad-hoc reporting and industry specific benchmark performance LIVEprofiles™ create the foundation of a unique visitor experience Actionable Marketing Applications provide enterprise intelligence for precisely targeted campaigns, third-party web site analysis and measurable Search results Web Analytics solutions for rich segmentation analysis, ad-hoc reporting and industry specific benchmark performance Coremetrics Connect™ Import/Export API provides Partner integration and utilization of client IP and/or visitor behavior Put in the perspective of the customer All of our data is extending out to the various systems Today we offer the market a complete portfolio of solutions for Online Marketing and Business Optimization. All built upon our proven analytics platform, we effectively drive the widest range of marketing programs from a single set of knowledge and a tightly integrated portfolio. We are constantly driving new areas of innovation and uniqueness into the portfolio: We offer the most complete set of visitor level information, storing and tracking profiles for each of your visitors, enabling you to understand how visitors interact with your business over time into a LIVEprofile. This gives you unparalleled knowledge about extended buying cycles repeat and loyal customers and the impact that each of your marketing initiatives plays in driving conversion. Actionable Marketing Applications provide enterprise intelligence for precisely targeted campaigns, third-party web site analysis and measureable performance results Coremetrics Search for Search Engine Marketing Coremetrics Intelligent Offer for product recommendations based upon product affinities and user behavior Coremetrics LIV for target campaigns And now, we’ve added the capability to evaluate the impact of marketing initiatives that occur away from your online site - display advertising, widgets, micro-sites, viral initiatives and other “off-site” activities. In many cases, these off-site activities represent the largest portion of your marketing spend. Yet today, it is difficult or even impossible to understand the impact of unconverted display ads or other off-site activities in the context of a customer conversion cycle. Today Coremetrics adds another innovation, enabling you to not just track this activity, but to evaluate its performance in the context of all other marketing programs. Coremetrics Impression Attribution ..the industry’s first solution for measuring your Ad performance on third party web sites 2) We offer the markets only native peer level benchmarking capabilities in our Web Analytics suite. Coremetrics Benchmarking provides you with direct insight into how your performance compares to that of your competition. Through this, we provide the context you need to determine if your performance is a reflection of market conditions in your vertical sector or verify that are truly outperforming the market on your initiatives. Insight such as this enables all of us to make better decisions that take into consideration a wide variety of scenarios. Coremetrics Analytics provides rich web site intelligence and Coremetrics Explore is utilized for “deep dive” ad hoc visitor behavior analysis 3) Coremetrics Connect provides the import/export API for our Partner community AND the utilization of your consumer intelligence and/or visitor behavior to improve the visitor experience. Together this portfolio provides the power to visualize and analyze your online initiatives but also the power to take direct, immediate action on your business to improve results. Business critical infrastructure Driving revenues Guaranteed performance for revenue driving initiatives and other critical systems. Shared resources improve results, efficiency while eliminating redundant tasks. 32 32

33 Our WebSphere Portal Based IBM Intranet…
3333 Our WebSphere Portal Based IBM Intranet…

34 3434 Organizational Tabs Organizational tabs

35 3535 Portlets Portlets

36 3636 Key Tabs

37 3737 Key Portlets

38 3838 Geography

39 3939 Roles

40 Roles – Portlet and Search Term Zoom
4040 Roles – Portlet and Search Term Zoom

41 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

42 Omniture Company Leadership Infrastructure Partner Ecosystem
4242 Omniture Public Company on NASDAQ: OMTR $296M Revenue in 2008, 107% YOY Growth Global Reach; 1100 Employees; 15 Countries Company Global Market Leader for Web Analytics 5000 Customers, 200 Fortune 500; 95% Retention Industry Consulting, 24/7 ClientCare and Education Leadership Over 3.5 Trillion Transactions Served in 2008 15,000 Servers Across Global Data Centers Over 250 Patents and Patent Applications Infrastructure 700+ Channel Partners, 200+ Genesis Partners Integrations with IBM WebSphere Commerce and Portal Pending Global Alliance with IBM Global Services Partner Ecosystem

43 Customer Success Over 5200 Customers Across Many Industries
4343 Customer Success Over 5200 Customers Across Many Industries Learn More about the Omniture/IBM Alliance at Impact 2009 Gold Sponsor Booth G2 Birds of a Feather Session Today at Noon Breakout Session Today at 3:15pm MEDIA 5 of Top 10 Media Companies 6 of Top 10 Retailers RETAIL 4 of Top 5 Banks FINANCE 4 of Top 5 Travel Companies TRAVEL TELECOM 23 of the Wired 40 7 of the Top 10 Consumer Products Companies MANUFACTURING TRANSITION IN – We’ve been successful because we listen to customers. Starting with the first customer, to now, with our leadership position in so many different verticals Since our inception, Omniture has built its solution set to meet the broader needs of the market. Trust me, in the early days when online was all about eCommerce, we lost a few deals to vendors that were architected specifically for online Retail and shopping cart optimization. But the reality is that not everyone needs shopping cart optimization. The wisdom of developing the most flexible solution on the market is paying huge dividends today for Omniture and our customers across Retail, Media, Travel, Finance, Telco, Manufacturing, Automotive, etc. The reasons are two fold. First, the value of breadth and depth of cross-industry customer input into our product has driven huge advancement in product innovation and quality. Second, our customers are witnessing profound value of cross pollination across industries. For example, Travel companies are leveraging conversion best practices from the Retail industry and improvement of content affinity from Media. 6 of the Top 10 Business Week IT-100 TECHNOLOGY AUTOMOTIVE 11 of Top 15 Automotive Companies

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52 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

53 Our Mission: Our Credentials:
5353 Our Mission: Our Credentials: Created the web analytics market 15 years ago Countless industry firsts, including hosted solution 55 patents granted worldwide, 40 patents pending State of the art data centers: never lost a byte of customer data Global, dedicated solutions consultants and support “100% of analytics functionality,” - Jupiter Research 7000+ customers and 300+ employees The preferred choice for top analytics consultants We turn numbers from your web site and throughout your organization into understanding of your business and customers – Understanding that leads to action, action that leads to success. 53

54 Webtrends Technology & Services
5454 Webtrends Technology & Services Industry leading services and support for development and ongoing optimization of this customized solution Drive profitable traffic to your digital channels Optimize content, communications and the entire online experience Collect, access and share visitor-level digital data across the Enterprise Measure & quantify visitor engagement Webtrends Marketing Optimization solutions offer a powerful range of data collection, processing and analytical tools to drive optimization across your marketing ecosystem. Identify and target your highest value visitors Listen, learn and participate in the social media conversation around your brand 54

55 WebSphere Overview Dashboard

56 Pages Report

57 Portlets Viewed

58 Breadcrumb

59 Download

60 Authenticated Usernames

61 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

62 Our Mission: Our Credentials:
6262 Our Mission: Our Credentials: Created the web analytics market 15 years ago Countless industry firsts, including hosted solution 55 patents granted worldwide, 40 patents pending State of the art data centers: never lost a byte of customer data Global, dedicated solutions consultants and support “100% of analytics functionality,” - Jupiter Research 7000+ customers and 300+ employees The preferred choice for top analytics consultants We turn numbers from your web site and throughout your organization into understanding of your business and customers – Understanding that leads to action, action that leads to success. 62

63 Webtrends Technology & Services
6363 Webtrends Technology & Services Industry leading services and support for development and ongoing optimization of this customized solution Drive profitable traffic to your digital channels Optimize content, communications and the entire online experience Collect, access and share visitor-level digital data across the Enterprise Measure & quantify visitor engagement Webtrends Marketing Optimization solutions offer a powerful range of data collection, processing and analytical tools to drive optimization across your marketing ecosystem. Identify and target your highest value visitors Listen, learn and participate in the social media conversation around your brand 63

64 WebSphere Overview Dashboard

65 Pages Report

66 Portlets Viewed

67 Breadcrumb

68 Download

69 Authenticated Usernames

70 Agenda Why Analytics? What is the User Experience Optimization Initiative? Comparing Server-side and Active Site Analytics Overview on Server-side Site Analytics Overview on Active Site Analytics Coremetrics Omniture Webtrends Future Outlook

71 Futures Enhance integration with the Web Analytic Vendor products in WebSphere Portal 7.0 Create an administrative portlet which enables the user to choose which web analytic product he/she is using. WebSphere Portal will inject script/tags into the theme/skins, portlets, or possibly content repository Add portlets with dashboard and content / grouping segmentation reports Provide portal and portlet views

72 Long-term Vision “A self-optimizing portal that automatically responds to the demand on the site and optimises for better results.” Understand user behaviour on your Portal site and have your Portal automatically respond to usage patterns and optimise the user experience. Set targets and have Portal and Analytics technologies work on achieving these goals. Automatically compare alternative strategies and automatically select the ideal strategy based on user insight.

73 We love your Feedback! Don’t forget to submit your Impact session and speaker feedback! Your feedback is very important to us, we use it to improve our conference for you next year. Go to on a smartphone device or a loaner device From the Impact 2009 Online Conference Guide; Select Agenda Navigate to the session you want to give feedback on Select the session or speaker feedback links Submit your feedback

74 © IBM Corporation 2009. All Rights Reserved.
The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. The following are trademarks of the International Business Machines Corporation in the United States and/or other countries: ibm.com/legal/copytrade.shtmlAIX, CICS, CICSPlex, DataPower, DB2, DB2 Universal Database, i5/OS, IBM, the IBM logo, IMS/ESA, Power Systems, Lotus, OMEGAMON, OS/390, Parallel Sysplex, pureXML, Rational, Redbooks, Sametime, SMART SOA, System z , Tivoli, WebSphere, and z/OS. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml. Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office Intel and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. UNIX is a registered trademark of The Open Group in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.


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