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Tracking Senior Citizens Online By John Dawson. Who am I studying Seniors 65+ Seniors 65+ Madison Senior Center (Male and Female) Madison Senior Center.

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Presentation on theme: "Tracking Senior Citizens Online By John Dawson. Who am I studying Seniors 65+ Seniors 65+ Madison Senior Center (Male and Female) Madison Senior Center."— Presentation transcript:

1 Tracking Senior Citizens Online By John Dawson

2 Who am I studying Seniors 65+ Seniors 65+ Madison Senior Center (Male and Female) Madison Senior Center (Male and Female) Plentyoffish.com (Female) Plentyoffish.com (Female) Comparisons Comparisons

3 Where I started Madison Senior Center Madison Senior Center Survey Survey A composite of the seniors enrolled in their computer classes. A composite of the seniors enrolled in their computer classes. How long online? For what purpose? How long online? For what purpose?

4 Inquiry and Assumptions Where is senior activity most prevalent online? Where is senior activity most prevalent online? I thought: Many will not have used it at all Many will not have used it at all If they do, they will be focused on practical issues or specialized needs (AARP, SS) If they do, they will be focused on practical issues or specialized needs (AARP, SS) These are wrong! These are wrong!

5 Results Age Range: Age Range: Years Online: Average of 8.1 Years Online: Average of 8.1 Popular Sites: Craigslist, MySpace and NPR Popular Sites: Craigslist, MySpace and NPR

6 Plentyoffish.com Largest dating site in the world Largest dating site in the world Study senior female dating habits Study senior female dating habits Create a profile and interact (chat/ ) Create a profile and interact (chat/ )

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8 Some General Data (365 Total Users) (93 Total Users)

9 Some More General Data

10 Social Norms Adding to favorites list Adding to favorites list Greetings are pleasant but short Greetings are pleasant but short Advice from other users Advice from other users Experiences shared

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13 Ethics Impersonation? Impersonation? Leading people on? Leading people on? How else could I gather info? How else could I gather info? Methods (2 Effects) Methods (2 Effects) - Very Particular Group –Very realistic dialogue

14 Discussion Question Is it ethical to pose as someone you are not for the sake of (more) realistic results in ethnographies? Is it ethical to pose as someone you are not for the sake of (more) realistic results in ethnographies?


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