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Project Endeavor Outreach Strategies The Good, The Bad and The What Really Works Communication Service for the Deaf 102 North Krohn Place Sioux Falls,

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Presentation on theme: "Project Endeavor Outreach Strategies The Good, The Bad and The What Really Works Communication Service for the Deaf 102 North Krohn Place Sioux Falls,"— Presentation transcript:

1 Project Endeavor Outreach Strategies The Good, The Bad and The What Really Works Communication Service for the Deaf 102 North Krohn Place Sioux Falls, SD June 27, 2011

2 The Digital Divide ”Americans with disabilities are less than half as likely as their non-disabled counterparts to own a computer, and they are about one- quarter as likely to use the Internet.” Stephen Kaye, PhD. Disabilities Statistics Center

3 Project Goals  Focus on deaf and hard of hearing individuals  To provide subsidized broadband to introduce people to the Internet  Provide equipment at reduced or no cost to eligible consumer  Partner with existing community organizations serving the deaf to reach out to hard to serve individuals  Demonstrate how to make web based services accessible to deaf and hard of hearing individuals  Find or develop tutorials on web access that were understandable for deaf consumers

4 Best Practices o Unique Contact Center TTY, voice, videophone, , IM, web chat, IP relay o Public Access Videophones (PAVs) Distribute to various public locations Provides direct access to internet and video communications

5 The Good o National large network of organizations and clubs serving deaf and hard of hearing (We knew where we could find them) o Project Endeavor staff are knowledgeable concerning hearing loss & technology (We knew their needs) o Commitment to 100% accessible communication (We spoke their language)

6 The Bad o Slick web based and social marketing campaigns don’t touch individuals with zero Internet o Our population had a much higher adoption rate than the overall disability community o For the truly needy the price point is zero

7 The Bad Cont’d o With disability access equipment there is no one size fits all Seniors Hard of hearing/non-signing “Younger plugged in” population o Unanticipated Characteristics Many currently subscribing to Internet, but only for video calls Need in person handholding to take the dive

8 And The Bad Cont’d o Equipment is sexy, broadband is boring o The solutions that were current when we wrote the grant are becoming old solutions o The private sector has a difficulty seeing many of our consumers as a viable market

9 What Really Works o In person, high touch support o Multiple solutions but you have to keep it simple o Catch their attention with a piece of equipment then discuss Internet options o Even with a two year project think first wave and second wave solutions

10 And Continues to Work o There is little ROI in generic outreach o Outreach must address unique functional needs o Present “your” consumers as a market share that someone is going to get

11 Discussion o Share your experiences! Challenges Best practices Outreach strategies pinpointing specific or unique populations

12 Thank you!! Kim Barron Dave Miller


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