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FOOD QUALITY ON KMU CAMPUS RESEARCHERS: EX AMPLE DEM ONSTRATION 2
PURPOSE To investigate KMU students’ attitudes toward food quality at campus restaurants and shops. 3
SURVEY 10-item, closed-question design. Designed to get a general idea of students’ attitudes. Participation voluntary and anonymous. 4
SAMPLE ITEMS – ITEM 1 Which factor is most important to you when choosing food? a. Taste b. Health c. Price d. Other (please specify: ________ ) 5
SAMPLE ITEMS – ITEM 2 How often do you eat at a campus cafeteria on an average week? a. 0 times b. 1 or 2 times c. 3 or 4 times d. 5 or more times 6
SAMPLE ITEMS – ITEM 3 Rate your satisfaction with the overall quality of campus cafeteria food a. Highly satisfied b. Satisfied c. No opinion d. Dissatisfied e. Highly dissatisfied 7
SAMPLE ITEMS – ITEM 4 How do you feel about the food choice at campus cafeterias? a. Highly satisfied b. Satisfied c. No opinion d. Dissatisfied e. Highly dissatisfied 8
SAMPLE ITEMS – ITEM 5 How do you feel about the food choice at campus convenience stores? a. Highly satisfied b. Satisfied c. No opinion d. Dissatisfied e. Highly dissatisfied 9
FINDINGS 10 20 60 10 Frequency of eating at campus cafeteria times/wee k n = 100
FINDINGS 11 Most important factor when choosing food n = 100
FINDINGS 12 20 10 40 20 10 5 50 15 Food choice satisfaction n = 100
FINDINGS Overall dissatisfaction with food choices on campus. 13
FINDINGS 14 Options Highly Satisfied SatisfiedNo OpinionDissatisfied Highly Dissatisfied # of Responses 515104030 Overall campus food quality satisfaction n = 100
FINDINGS Overall, students are dissatisfied with campus food quality. 15
WHAT’S NEXT? Interviews with 5 respondents. Purpose: Explore dissatisfaction further. 16
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