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© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. Mobile Money 17 Mar 2010 Alastair Lukies CEO
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 2
3 Lloyds TV advert
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 4 It cant be done – its never been done before No one has ever done a joint venture with LINK (owned by banks – busiest ATM switch globally) Banks will never outsource a key consumer channel Banks will never share an ecosystem Mobile operators will want to own this space It cant be replicated outside the UK Its not a global proposition You cant grow a banking infrastructure business as a PLC You cant raise capital on AIM in 2008/9 Consumers wont use it Surely its now easy to replicate by others
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 5 If past history was all there was to the game, the richest people would be librarians - Warren Buffett
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 6 Investment Areas Regional Product Monitise Asia PacificThe Carphone Warehouse Monitise India Travelex Monitise Africa Live Operations Monitise Americas Monitise Europe Visa Global Alliance Mobile money manager technology platform Group Structure Monitise Group Limited Monitise plc
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 7 Recent Milestones October 2008: 1 st 1 million transaction month Q2 FY09Q3 FY09Q4 FY09Q1 FY10Q2 FY10Q3 FY10 June 2009: VISA global alliance signed Aug 2009: Monitise breaks 750,000 customer barrier and takes 100% control of UK joint venture Dec 2009: Monitise breaks 1.5 million customer barrier and signs partnerships with First Eastern and The Carphone Warehouse Coming soon Ventures in Asia Pacific, India and Africa Feb 2010: Monitise hits 1.75 million customers
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 8 Monitise becomes a global mobile development partner for VISA inc – June 2009 Connecting Visa payments infrastructure to Monitise mobile money platform –Visa sell existing Monitise products –Monitise develop products for Visa to sell –Monitise ecosystems benefit from Visa connection Minimum contract value $13m –development and service fees Initial services to be launched in h1 2010 Visa take 14.4% new-money stake in Monitise Worlds largest payments brand 60% + of all global electronic payments 1.7 billion card holders globally $58 Billion Market Cap
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 9 Mobile Money is becoming a massive market The number of text messages sent every day exceeds the population of the planet Global mobile banking take up is set to soar over the next five years, with the number of people using the technology growing from 20 million in 2008 to 913 million in 2014, a CAGR of 89% Berg Insight, Mar 09 53% of global consumers were comfortable with the idea of using mobile phones for financial transactions and 54% at least likely to conduct banking through their mobile phone in the next 12 month found KPMG in their world wide survey. KPMG, July 2009 Currently there are an estimated 445m mobile phone subscribers in China, compared with 159m internet subscribers Boston Consulting Group An extra 10 phones per 100 people in a typical developing country boosts GDP growth by 0.8%...... More than 4 billion handsets are now in use worldwide, three-quarters of them in the developing world. World Bank, The Economist, September 2009
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. Our unique role
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 11 The Monitise Mobile Money Manager Platform enables banks, operators, processors and merchants to overcome the many barriers to successful, sustainable deployment Security Customer Management RegistrationHandset Coverage Operator Connections And the rest!System Integration Monitise Mobile Money Manager Platform $ PATENT PROTECTED
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 12 Winning Propositions Simple mobile money services which come as standard Full Mobile Money Management Configurable by service segment delivery technology registration method Bank Accounts Cards Virtual Accounts Monitise Mobile Money Manager Platform ESSENTIALS TOOLKIT ADVANCED TOOLKIT
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 13 Advanced Essentials Everyone Key customer groups Customers who see their phone as the centre of their digital & Data life They will bank and pay via mobile They are most likely to migrate to new brands for financial services Customers who use text alert services to manage their money See the mobile as an extension of their bank account – payments comes next Customers who get a balance by text or activate a card/service via the mobile The mobile is by far the most ubiquitous self service channel for banks to utilise
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 14 Key UK customer profiles Comfortable, but balance bills and savings monthly Income of £45k Want services that make life easier like Sky Plus Busy strivers Standard current account, occasional overdraft user Weekly struggle to make ends meet Household income £20k Choose no frills products like pay as you go mobile phones Budgeting family Basic bank account, hovers near overdraft limit Simple & Feeder Affluent, pioneers Successful, with desire to reach the top Earns £45k+ a year Prefers self service & embraces technology like iPad Packaged current account, rarely in the red Advanced
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 15 Today Example - Reloads Proliferation of electronic accounts –Airtime Credit –Gift Cards –Prepaid Cards –Transport Accounts –Gaming –Lottery Reload from mobile –Consumer benefits Anytime Anywhere Anyone –Business benefits Convenience drives increased usage Reduced Distribution Costs v Retail Instant, Non-Repudiable value
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 16 Today Example – Bill Presentment & Payment Overview Text message Gas Bill. £120. Click to Pay Extension to m-Invoicing Benefits –Consumer Control –Business Remove cost of paper bills Reduce cost of chasing payments Improve collection cycle time Instant, Non-Repudiable value
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 17 Tomorrow Example – Location-Based Advertising Overview Mobile detects that I am in Broadway I have registered an interest in entertainment offers I get a text alerting to 2-for-1 ticket offer for a top show Click to purchase Ticket downloaded to my phone Tap my phone to get in to the theatre Business benefits Supremely Targeted and Timely promotion Reduced Distribution Costs Instant, Non-Repudiable value
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 18 Foundation for driving asset value The mobile evolution If you dont establish the secure link now it is lost Account information/money management Database MSISDN - PAN Mass market self service channel Cost reduction & service enhancement Account to account payment Leverage payment infrastructure Defend payment position person to person payment text money Phase 1 mCommerce Extend payment reach mCommerce – Remote text to buy Vouchers & offers (add revenue) mCommerce - Proximity NFC Network extension of A2A Cheque replacement Phase 2 mCommerce Mass market payments Importance to the Banking industry
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 19 Therefore Retail banks, through existing infrastructure should establish themselves at the centre of this landscape now Be the acquirer and custodian of the MSISDN/PAN link Retain key role as source of funds for Mcommerce Recognise and adapt to a new generation - the self empowered, networked community Establish the Merchant Acquiring and Interchange rules in mobile Banks must embrace and fully utilise the rails, scale and flexibility of their (actually quite few) global trusted partners in this space
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 20 Global Ivy League Next Frontier Back to the PastLeapfrogging Innovation Islands Business as Usual Technology and Innovation in Financial Services Scenarios to 2020
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 21 The Ecosystem (utilising some key bank capabilities) KYC (know your customer) Source Of Funds Secure Channel to consumers Database
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential. 22 Conclusions Mobile Money is a massive concept Compelling new propositions & Compelling business cases Connecting consumers to their money via their mobile is not easy It takes a lot of complexity to make it simple Ecosystem approach provides connectivity infrastructure The rails for new propositions Mass market adoption is underway Whats the mobile money strategy for your business?
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