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Crowd Idea Generation Lixiu (Lisa) Yu Stevens Institute of Technology 1 Funding for this research was provided by the National Science.

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Presentation on theme: "Crowd Idea Generation Lixiu (Lisa) Yu Stevens Institute of Technology 1 Funding for this research was provided by the National Science."— Presentation transcript:

1 Crowd Idea Generation Lixiu (Lisa) Yu Stevens Institute of Technology 1 Funding for this research was provided by the National Science Foundation, awards IIS and IIS

2 2 How can we harness the crowd to produce creative ideas?

3 Evolutionary Computation 3

4 Crowd-based Genetic Algorithms 4

5 The Sequential Combination System 5

6 6

7 7

8 Creativity Creativity involves the production of novel and useful products. 8 0 Originality Practicality

9 The Measurement of Creativity Only ideas with both practicality and originality scores exceeding certain numbers are considered to be creative (Finke et al. 1996) 9 0 Originality Practicality Creative ideas

10 Study 1 10

11 Chair Design 11

12 Ideas improved through evolution 12

13 Study 2 13

14 Alarm Clock Design 14

15 Alarm Clock Design 15

16 Evolutionary process led to more creative ideas 16

17 17 Ideas improved through evolution

18 18 In my design I combined key elements from both previous designs such as the triangle shape and digital calendar included on the first design as well as having the volume and alarm set functions on the side of the clock. In my design, I also have a ring that you pull on the top of the clock that turns the alarm on and off which is shown in the second design. This clock also has an am/fm radio and a snooze button. It is also in a very stylish pyramid shape and has a sun for the speakers. The volume is controlled by a knob and not buttons and the time can be set using minute/hour combinations. There is also a digital time/date clock in the bottom left hand corner of the face of the alarm clock. The Design Judged Most Creative (Practicality Score 6.2, Originality Score 6.0)

19 Conclusion 19 The sequential combination system can generate creative ideas

20 Future Research What domains does the crowd idea generation system work? The investigation of the evolutionary process 20


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