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4wd Tourism on the Oodnadatta Track Presented by Greg Cartan at the 2008 Desert Knowledge Symposium and Business Showcase
Motivations of 4wd’ers –Spiritual experience –Understanding & learning –Environment –Relaxation –Challenge –Socialising –Access
Understanding and learning
Infrastructure –Signage –Access –Track itself –Developed POIs –Services
Points of Interest
Barriers Uncontrolables The geography of the track Attitudes Money Resources - people The market – 4WD’ers Small business issues / Cost of supply Infrastructure Environment Control & Coordination
Potential It’s all there Existing drivers Easy mileage Harder Yards
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Source: The World Bank World Development Indicators 90% of global demand is not fully satisfied by local supply Supply chains are driving.
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