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Membership is Dead? By Belinda Moore
The landscape of membership is about to change … Dramatically.
Baby Boomers are retiring
5.3 million shoes to fill and only 4.4 million feet
Skilled staff and volunteer leaders shortages are coming
Built by Boomers, for Boomers
Creating strong member communities is critical for success
Ad hoc volunteering is a critical segue between uninvolved and involved members
Often the most important value in joining is intangible.
Effective segmentation is critical.
Events are evolving
How you communicate is as important as the message
Social media is too popular and powerful to be ignored
New technology creates significant opportunities
Many Baby Boomers are resistant to making the required changes
Belinda Moore © 2013 This presentation is protected by International Copyright laws. Reproduction, distribution, display and use of the presentation without written permission of the speaker is prohibited. Questions?
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