OVERVIEW OF THIS PRESENTATION Keyword Rich Title & your URL The use of pictures + copyright rules Ezine Opt in or squeeze page
Keyword Rich Titles are titles of your websites using The researched keywords you have obtained. The title of your websites is the thing that changes to keep on top of the search engines – not your URL. Your URL – which stands for Uniform Resource Locator It is the source of what the internet connects with. It is the address of what you have (a website) on the internet. This does not change.
Examples of both: Title : VLC Videos URL: http://1st-camcorder.comhttp://1st-camcorder.com Title: Types of Servers on The Internet URL: http://axion-net.comhttp://axion-net.com Title: Healthy Diet Pyramid Information URL: http://beaute-nutrition.comhttp://beaute-nutrition.com
The Use of Pictures and copyright rules Everyone loves graphics and pictures and the use of these both in presentations and in your websites is crucial to capturing people’s attention! However, you cannot just Google a photo or picture and use it on your website – there are rules. I use http://photobucket.com there are several other companies available that do allow you to access the use of pictures for free. Some are: http:// freedigitalphotos.nethttp://photobucket.com http:// freedigitalphotos.net http://stockfreeimages.com http://freewebphoto.com
EZINE What is an Ezine? An ezine is a magazine only published in electronic form on a computer network. You can write an article and submit it to places like www.ezinearticles.com and there are probably more but here are my 7 benefits for doing this.www.ezinearticles.com
Inbound links – Every time your article is published there should be a live link to your website in the resource box. Resource box – The resource box is a short paragraph about the author. This is an opportunity to brand yourself and your website. Building credibility – It’s easier to gain a prospective client’s trust when you have the credibility of being a published author. Receptive audience – the people who use these ezines are interested in that particular topic, thus submitting to several ezines is very beneficial
Viral Marketing – allow ezine publishers to include your articles in their free eBooks. So long as they have your resource box, your ad multiplies Leverage – Whatever you write can be used for multiple purposes. Seminars, eBooks just to name a few. Exposure – When your article is sent out to a publisher’s list, the exposure you receive from each article extends the initial release but carries on. Summary – If you could benefit from any of these seven reasons for writing articles, then the time for action has arrived. Go to any search engine and type in ‘ezine publishers’. Be sure to proof read your finished article and once published do it again and again.
FREE resources for you to use to outsource the writing of your Articles include: http://www.guru.comhttp://www.guru.com You can find 57 Ghost Writers in Melbourne alone! http://www.guru.com/find-freelancers/Ghost-Writers/1D60D0- GVJTLH/Australia/Melbourne http://www.guru.com/find-freelancers/Ghost-Writers/1D60D0- GVJTLH/Australia/Melbourne www.freelancer.com.au/jobs/Ghostwriting/ www.elance.com/Australian_Ghostwriters www.odesk.com/Ghost-Writers
The Money Is In The List When people start to come to your website/s you want to be able to straight away capture there name and email. Why? To build your list. Now in this section of my presentation I need to talk about Squeeze pages Opt in forms Landing pages
WORDPRESS also has a lot of PLUGINS that are very effective and a FREE source of optin and squeeze page forms. http://wpleadplus.com http://www.youtube.com/playlist?list=PL6rw2AEN42ErN Rkcle6ptqyaL-EFs8RQc