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01 People Centred 2. innovation starts with… Who is the customer / user? Who pays for it? Customer Who uses it day to day? User Who told someone else.

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Presentation on theme: "01 People Centred 2. innovation starts with… Who is the customer / user? Who pays for it? Customer Who uses it day to day? User Who told someone else."— Presentation transcript:

1 01 People Centred 2

2 innovation starts with…

3 Who is the customer / user? Who pays for it? Customer Who uses it day to day? User Who told someone else to buy it?Specifier Who selects its? Buyer Who transports it and distributes it?Logistics Who installs it?Installer Who sells it to the customer? Retailer Who looks after it is it goes wrong? Service 4

4 Learning from users

5 Extreme Core Look at extremes Looking at the edges will tell you more

6 Extreme Core Extreme users Some extremes….

7 Image courtesy of BAA & British Airways 8

8 What is their journey? They experience over time…. A customer journey mapA Persona

9 Key Points: People Centred  Don’t create ideas in a vacuum  Seek to understand people’s needs… by spending time with them  Observing people and their environments up close can reveal fresh opportunities to innovate  Better still, involve them (co-create).

10 02 Divergence & Convergence 11

11 Problem to solution… Deliver Solutions which work Develop Potential solutions

12 Exploring the problem… Deliver Solutions which work Develop Potential solutions Define The area to focus upon Discover Insight into the problem

13 Heartlight University of Nottingham Case Study 14

14 Heartlight 15

15 Team and agenda 16

16 Market exploration 17

17 Brainstorm each sector 18

18 Propositions 19

19 Mapping 20

20 Then experiment

21

22 Heartlight  Identified lots of potential – added value to IP  Strengthened VC funding case, & more £  Activity in various sectors  Miniaturisation– critical for many applications  Refocused team, new energy  Now a JV 23


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