Presentation on theme: "01 People Centred 2. innovation starts with… Who is the customer / user? Who pays for it? Customer Who uses it day to day? User Who told someone else."— Presentation transcript:
Who is the customer / user? Who pays for it? Customer Who uses it day to day? User Who told someone else to buy it?Specifier Who selects its? Buyer Who transports it and distributes it?Logistics Who installs it?Installer Who sells it to the customer? Retailer Who looks after it is it goes wrong? Service 4
What is their journey? They experience over time…. A customer journey mapA Persona
Key Points: People Centred Don’t create ideas in a vacuum Seek to understand people’s needs… by spending time with them Observing people and their environments up close can reveal fresh opportunities to innovate Better still, involve them (co-create).
Heartlight Identified lots of potential – added value to IP Strengthened VC funding case, & more £ Activity in various sectors Miniaturisation– critical for many applications Refocused team, new energy Now a JV 23